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TechValidate Research on Mediaocean

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Mediaocean Case Study

Openmind

Introduction

This case study of Openmind is based on a September 2021 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Very user friendly platform and completely customizable.”

Requirements

Key Features:

Audiences (Consistent and persistent definitions and deployment of audience segments)
Creativity (Personalization of creative assets at scale and streamlined collaboration)
Analysis (Integrated conversion data and analysis of media performance on business outcomes)

Solutions

Products Used:

Buyer Workflow (Prisma) for digital/omnichannel media management
Estimates and Costs (Aura) for time and cost management

Results

Mediaocean increased efficiency by 10-24%
Marketing KPI’s improved by 10%

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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