HIMSS Case Studies | TechValidate

HIMSS Case Study

Fortune 500 Telecommunications Services Company Increases Digital Engagement and Sales with Market Intelligence & Newsletters

Introduction

This case study of a Fortune 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Market Intelligence is very important to our overall marketing strategy and execution.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Thought leadership / Industry education
- Increasing engagement with current customers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- The quality of resources and client service

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Market Intelligence / Data
Newsletters

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased digital engagement i.e., video views, page views, etc.
- Increased Sales

HIMSS Case Study

Fortune 500 Telecommunications Services Company Leverages Market Intelligence in Content Development

Introduction

This case study of a Fortune 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS produced high quality co-branded content for us, as well as conducted Market Intelligence that provided insights that we could leverage in the development of our own in-house materials.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Thought leadership / Industry education
- Driving qualified traffic to a digital destination
- Strengthening connections with key decision makers and targeted influencers
- Creating high-value content that is attractive to your target audience
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
- Market, subject matter, and data expertise
- The quality of resources and client service
- High quality content creation
- Third party validation
- Alignment with trusted brands and segment leadership
- Access to an audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Market Intelligence / Data
Lead Generation: Content Syndication
Lead Generation: Webinar(s)
Content Creation
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Increased digital engagement i.e., video views, page views, etc.
- Created strategic opportunities including content creation based on data collected
- Bolstered our subject matter expertise on the overall market and/or targeted segments that can be leveraged for planning and/or growth opportunities
- Seen growth of qualified leads in our database
- Created personal connections with key individuals and decision makers
- Strengthened loyalty with key buyers
- Increased traffic to website

HIMSS Case Study

Salesforce Strengthens Loyalty with Key Buyers and Creates Personal Connections with Key Decision Makers

Introduction

This case study of Salesforce is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“HIMSS has allowed us to solidify connections with key influencers/buyers in the vertical.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- The ability to target growth accounts / opportunities
- Event promotion
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Market, subject matter, and data expertise
- High quality content creation
- Alignment with trusted brands and segment leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Market Intelligence / Data
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Increased digital engagement i.e., video views, page views, etc.
- Bolstered our subject matter expertise on the overall market and/or targeted segments that can be leveraged for planning and/or growth opportunities
- Created personal connections with key individuals and decision makers
- Strengthened loyalty with key buyers
- Increased traffic to website

HIMSS Case Study

Medium Enterprise Computer Services Company Uses Omnichannel Approach to Increase Awareness, Engagement and Qualified Leads

Introduction

This case study of a medium enterprise computer services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- Generating qualified leads
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets

Use Case

*The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Market Intelligence / Data
Digital Display Banners
Cobranded Email (SmartMail)
Newsletters
HIMSS TV
Lead Generation: Content Syndication
Lead Generation: Webinar(s)
Account Based Marketing
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Increased digital engagement i.e., video views, page views, etc.
- Seen growth of qualified leads in our database

HIMSS Case Study

S&P 500 Technology and Software Company Combines Market Intelligence with ABM to Increase Awareness and Grow Qualified Leads

Introduction

This case study of a S&P 500 computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- Generating qualified leads
- Strengthening connections with key decision makers and targeted influencers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Market Intelligence / Data
Account Based Marketing

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Seen growth of qualified leads in our database

TechValidate Research on HIMSS

5 Matching Case Studies

Fortune 500 Telecommunications Services Company Increases Digital Engagement and Sales with Market Intelligence & Newsletters

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Fortune 500 Telecommunications Services Company Leverages Market Intelligence in Content Development

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Salesforce Strengthens Loyalty with Key Buyers and Creates Personal Connections with Key Decision Makers

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Medium Enterprise Computer Services Company Uses Omnichannel Approach to Increase Awareness, Engagement and Qualified Leads

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S&P 500 Technology and Software Company Combines Market Intelligence with ABM to Increase Awareness and Grow Qualified Leads

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