Frost & Sullivan Growth, Innovation, & Leadership Events Case Studies

Frost & Sullivan Executive MindXchange Case Study

Medium Enterprise Computer Services Company

Introduction

This case study of a medium enterprise computer services company is based on a September 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We met people who believe ‘iron sharpens iron’ and almost immediately developed genuine rapport by exchanging ideas in business, technology and life. Thoroughly enjoyed the event and eager to build on traction found as we move forward with Frost and a specific and reciprocally relevant group of people we were fortunate to have met. "

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Growth, Innovation and Leadership:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Transient audiences that drive few relationships
- Content and presentations that are inconsistent and a one-way push from the podium
- Limited networking and dull activities, resulting in lack of touch points with participants
- Poor communication & customer service by organizers
- A lack of true decision makers in attendance
- PR opportunities rather than demand generation drivers
- A lack of ROI
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- Due to the fact that the right messages were delivered to the wrong audience
- Due to false promises by the vendor

Use Case

The key features and functionalities of Frost & Sullivan Growth, Innovation and Leadership (GIL) that the surveyed company uses:

Cites the following as aspects of Frost & Sullivan’s GIL which make it unique and valuable:
- Positioning of vendors as peers
- Ratio of decision markers in attendance
- Environment which fosters the building of relationships
- Nonstop networking
- The ability to access as well as meet with true decision makers
- Frost teams willingness to facilitate intentional collisions is a win-win-win
Chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
- Ability to reach our target audience
- End-to-end solutions that focus on the return
- Unique approach to marketing (new marketing channels)

Results

The surveyed company achieved the following results with Frost & Sullivan Growth, Innovation and Leadership:

Generated 15 relationships as a result of Frost & Sullivan’s GIL.
5 times more likely to generate a return on an investment at Frost & Sullivan’s GIL.
Would strongly recommend sponsorship of the Frost & Sullivan Growth, Innovation and Leadership to a peer.

GIL 2015: Silicon Valley Case Study

Lenos Software

Introduction

This case study of Lenos Software is based on a September 2015 survey of GIL 2015: Silicon Valley customers by TechValidate, a 3rd-party research service.

“Frost & Sullivan made it easy for us to be successful. The peer to peer networking was engaging. The content was on point. The speakers and breakouts sessions were valid to today’s issues. I learned a lot and built strong lasting relationships.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately sponsor Growth, Innovation and Leadership:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Transient audiences that drive few relationships
- Limited networking and dull activities, resulting in lack of touch points with participants
- Poor communication & customer service by organizers
- A lack of true decision makers in attendance
- A lack of ROI
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- Due to the fact that the right messages were delivered to the wrong audience

Use Case

The key features and functionalities of Growth, Innovation and Leadership (GIL) that the surveyed company uses:

Cites the following as aspects of Frost & Sullivan’s GIL which make it unique and valuable:
- Positioning of vendors as peers
- Environment which fosters the building of relationships
would agree with the following statement: “Frost & Sullivan’s GIL is the best sponsorship investment in the market.”
Chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
- Integrated marketing approach
- Access to analysts/industry thought leadership
- Best-in-class program management and support
- Unique approach to marketing (new marketing channels)

Results

The surveyed company achieved the following results with GIL :

Generated 10 relationships as a result of Frost & Sullivan’s GIL: Silicon Valley.
5 times more likely to generate a return on an investment at Frost & Sullivan’s GIL.
Would strongly recommend sponsorship of the Frost & Sullivan GIL to a peer.

Frost & Sullivan Executive MindXchange Case Study

GIL Silicon Valley Participant Case Study

Introduction

This case study of a small business financial services company is based on a September 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Problems that plague today’s “traditional” trade show and conference include:
- Speakers which are not qualified to present on a topic/content which does not stay on point
- Presentations which produce too few action items and takeaways
- Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
- Aggressive sales tactics by sponsoring & exhibiting companies
- Poor communication & customer service by organizers

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Evaluates the following as some of the most important factors when deciding on an event:
- The speakers
- The content
- The audience
The unique interactive structure of Frost & Sullivan’s GIL: Silicon Valley leads to:
- Better practices
- Increased networking & relationship building
- A forum which allows me to get real solutions for my business challenges
- More value overall
Recommends that 3 team member(s) are sent to Frost & Sullivan’s GIL: Silicon Valley.
Would be more likely to inquire about Frost & Sullivan’s GIL: Silicon Valley’s services if a solution provider sponsored them.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Generated 15 business and/or personal relationships at Frost & Sullivan’s GIL: Silicon Valley.
Evaluates the value of the content received as being very timely and relevant.
would attend a Frost & Sullivan GIL: Silicon Valley external event.
Would very strongly recommend this event to their colleagues and/or peers.

Frost & Sullivan Executive MindXchange Case Study

Great Data Points Usher Actionable Insights

Introduction

This case study of a membership organization is based on a September 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“It gave me some additional insight on challenges affecting my organization and business in general. The Future of the United States presentation by Richard Sear was excellent and really gave me some great data points to bring back to the office as we consider future actions.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Problems that plague today’s “traditional” trade show and conference include:
- Speakers which are not qualified to present on a topic/content which does not stay on point
- Content being a one-way push from the podium with little interaction or Q&A
- Presentations which produce too few action items and takeaways
- Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
- Aggressive sales tactics by sponsoring & exhibiting companies
- Lack of community amongst event participants
- Poor communication & customer service by organizers
- The audience being too young

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed organization uses:

Evaluates the following as some of the most important factors when deciding on an event:
- The content
- The organizer
- The reputation of the event
The unique interactive structure of Frost & Sullivan’s GIL: Silicon Valley leads to:
- Better practices
- Increased networking & relationship building
- A forum which allows me to get real solutions for my business challenges
Recommends that 2 team member(s) are sent to Frost & Sullivan’s GIL: Silicon Valley.
Would be more likely to inquire about Frost & Sullivan’s GIL: Silicon Valley’s services if a solution provider sponsored them.

Results

The surveyed organization achieved the following results with Frost & Sullivan Executive MindXchange:

Generated 10 business and/or personal relationships at Frost & Sullivan’s GIL: Silicon Valley.
Evaluates the value of the content received as being timely and relevant.
Would attend a Frost & Sullivan GIL: Silicon Valley external event.
Would strongly recommend this event to their colleagues and/or peers.

Frost & Sullivan Executive MindXchange Case Study

Growth, Innovation and Leadership: Silicon Valley: Participant Case Study

Introduction

This case study of Westinghouse Air Brake Technologies Corporation is based on a September 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“Networking and Future Market Dynamics.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Problems that plague today’s “traditional” trade show and conference include:
- Speakers which are not qualified to present on a topic/content which does not stay on point
- Content being a one-way push from the podium with little interaction or Q&A
- Presentations which produce too few action items and takeaways
- Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
- Lack of community amongst event participants

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Evaluates the following as some of the most important factors when deciding on an event:
- The speakers
- The content
The unique interactive structure of Frost & Sullivan’s GIL: Silicon Valley leads to:
- Increased networking & relationship building
- More value overall
Recommends that 4 team member(s) are sent to Frost & Sullivan’s GIL: Silicon Valley.
Would be more likely to inquire about Frost & Sullivan’s GIL: Silicon Valley’s services if a solution provider sponsored them.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Generated 15 business and/or personal relationships at Frost & Sullivan’s GIL: Silicon Valley.
Evaluates the value of the content received as being timely and relevant.
would attend a Frost & Sullivan GIL: Silicon Valley external event.
Would strongly recommend this event to their colleagues and/or peers.

Frost & Sullivan Executive MindXchange Case Study

See for Yourself! Emerson Climate Technologies Cites Excellent Experience at GIL Silicon Valley

Introduction

This case study of Emerson Climate Technologies is based on a September 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“Greatest value was the combination of networking and interactive sessions. Was able to engage with several solution providers in greater depth facilitating more”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Problems that plague today’s “traditional” trade show and conference include:
- Content being a one-way push from the podium with little interaction or Q&A
- Presentations which produce too few action items and takeaways
- Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
- The audience being too young

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Evaluates the following as some of the most important factors when deciding on an event:
- The speakers
- The content
- The audience
The unique interactive structure of Frost & Sullivan’s GIL: Silicon Valley leads to:
- Better practices
- Increased networking & relationship building
- A forum which allows me to get real solutions for my business challenges
- More value overall
Recommends that 3 team member(s) are sent to Frost & Sullivan’s GIL: Silicon Valley.
Would be more likely to inquire about Frost & Sullivan’s GIL: Silicon Valley’s services if a solution provider sponsored them.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Generated 5 business and/or personal relationships at Frost & Sullivan’s GIL: Silicon Valley.
Evaluates the value of the content received as being very timely and relevant.
Would attend a Frost & Sullivan GIL: Silicon Valley external event.
Would very strongly recommend this event to their colleagues and/or peers.

Case Study: Global 500 Telecommunications Equipment Company Cites Great Content

Introduction

This case study of a Global 500 telecommunications equipment company is based on a October 2015 survey of GIL 2015: Silicon Valley customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I’ve had a positive experience overall. I’ve been able to leverage the content by thinking outside of my current product focus.”

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Content being a one-way push from the podium with little interaction or Q&A
- Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
- The audience being too young

Use Case

Evaluates the following as some of the most important factors when deciding on an event:
- The speakers
- The content
- The reputation of the event
The unique interactive structure of Frost & Sullivan’s GIL: Silicon Valley leads to:
- More value overall
Recommends that 3 team member(s) are sent to Frost & Sullivan’s GIL: Silicon Valley.
Would be more likely to inquire about Frost & Sullivan’s GIL: Silicon Valley’s services if a solution provider sponsored them.

Results

Generated 5 business and/or personal relationships at Frost & Sullivan’s GIL: Silicon Valley.
Evaluates the value of the content received as being timely and relevant.
Would strongly recommend this event to their colleagues and/or peers.

Case Study: Great Relationship Building, Networking and Content

Introduction

This case study of a large enterprise computer software company is based on a October 2015 survey of GIL 2015: Silicon Valley customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Networking with peers helps me gain different perspectives on current issues.”

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
- Lack of community amongst event participants
- The audience being too young

Use Case

Evaluates the following as some of the most important factors when deciding on an event:
- The content
- The audience
- The networking activities
The unique interactive structure of Frost & Sullivan’s GIL: Silicon Valley leads to:
- Increased networking & relationship building
Recommends that 2 team member(s) are sent to Frost & Sullivan’s GIL: Silicon Valley.
Would be more likely to inquire about Frost & Sullivan’s GIL: Silicon Valley’s services if a solution provider sponsored them.

Results

Generated 5 business and/or personal relationships at Frost & Sullivan’s GIL: Silicon Valley.
Evaluates the value of the content received as being very timely and relevant.
Would strongly recommend this event to their colleagues and/or peers.

Case Study: Event Sponsor Generates 5 Times ROI

Introduction

This case study of a small business computer software company is based on a survey of Growth, Innovation and Leadership customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We generated 5 times return on our investment.”

Challenges

Find that “traditional” trade shows and conferences are plagued by the following:
- A transient audience drives few relationships
- Content and presentations are inconsistent and a one-way push from the podium
- Limited networking and dull activities that result in lack of touch points with participants
- Poor communication & customer service by organizers
- Lack of true decision makers in attendance

Use Case

Finds the following activities provide the greatest returns:
- Event sponsorship
Generated 5 times the return on investment at a Frost & Sullivan Growth, Innovation and Leadership event compared to other events.

Results

Leveraged 15 touch points through their sponsorship of Frost & Sullivan’s Growth, Innovation and Leadership (GIL).
Generated 10 relationships as a result of Frost & Sullivan’s GIL.
Finds that the following aspects make Frost & Sullivan’s GIL so unique and valuable in comparison to other events their company sponsors:
- Positioning of vendors as peers
- Ratio of decision makers in attendance
- Relationship fostering environment
Would strongly recommend sponsorship of Frost & Sullivan GIL to a peer.
Would agree that Frost & Sullivan’s GIL is the best sponsorship investment in the market.
As a past sponsor, they generated a return that is 5 times the investment.

Case Study: Small Business Health Care Company Cites Great Value, Networking & Content

Introduction

This case study of a small business health care company is based on a October 2014 survey of GIL 2014: Silicon Valley customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Presentations produce too few action items and takeaways – too theoretical

Use Case

Rated the networking at Frost & Sullivan’s GIL 2014: Silicon Valley as great.
Recommends that other organizations send 2 team members to Frost & Sullivan’s GIL.
Rated the value of the content they received at Frost & Sullivan’s GIL 2014: Silicon Valley as timely and relevant.

Results

Agreed that the unique interactive structure of Frost & Sullivan’s GIL 2014: Silicon Valley led to the following:
- Increased networking & relationship building
Was able to generate 10 real business and personal relationships at Frost & Sullivan’s GIL 2014: Silicon Valley.
Agreed that they would be more likely to inquire about their services in the future if a solution provider sponsored Frost & Sullivan’s GIL 2014: Silicon Valley.
Would strongly recommend this event to their colleagues and/or peers.

Chief Information Officer Cites Excellent Networking & Content

Introduction

This case study of City of Portland is based on a October 2014 survey of GIL 2014: Silicon Valley customers by TechValidate, a 3rd-party research service.

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Content is a one-way push from the podium with little interaction or Q&A
- Presentations produce too few action items and takeaways – too theoretical

Use Case

Rated the networking at Frost & Sullivan’s GIL 2014: Silicon Valley as the greatest.
Recommends that other organizations send 2 team members to Frost & Sullivan’s GIL.
Rated the value of the content they received at Frost & Sullivan’s GIL 2014: Silicon Valley as very timely and relevant.

Results

Agreed that the unique interactive structure of Frost & Sullivan’s GIL 2014: Silicon Valley led to the following:
- Access to best practices
- A forum which allows them to get real solutions to their business challenges
- More value overall
Was able to generate 5 real business and personal relationships at Frost & Sullivan’s GIL 2014: Silicon Valley.
Agreed that they would be more likely to inquire about their services in the future if a solution provider sponsored Frost & Sullivan’s GIL 2014: Silicon Valley.
Would very strongly recommend this event to their colleagues and/or peers.

Sponsorship for Real Results

Introduction

This case study of a medium enterprise professional services company is based on a October 2014 survey of GIL 2014: Silicon Valley customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Find that traditional" trade shows and conferences are plagued by the following:
- Lack of true decision makers in attendance
- Lack of ROI

Use Case

Finds the following activities provide the greatest returns:
- Event sponsorship
Generated 5 times the return on investment at a Frost & Sullivan GIL event compared to other events.

Results

Leveraged 5 touch points through their sponsorship of Frost & Sullivan’s GIL 2014: Silicon Valley.
Generated 5 relationships as a result of Frost & Sullivan’s GIL 2014: Silicon Valley.
Finds that the following aspects make Frost & Sullivan’s GIL 2014: Silicon Valley so unique and valuable in comparison to other events their company sponsors:
- Ratio of decision makers in attendance
- Relationship fostering environment
- Nonstop networking
Would strongly recommend sponsorship of Frost & Sullivan GIL to a peer.
Would agree that Frost & Sullivan’s GIL 2014: Silicon Valley is the best sponsorship investment in the market.

TechValidate Research on Frost & Sullivan Growth, Innovation, & Leadership Events

12 Case Studies

Medium Enterprise Computer Services Company

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

Lenos Software

Introduction

Challenges

Use Case

Results

Company Profile

About GIL 2015: Silicon Valley

GIL Silicon Valley Participant Case Study

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

Great Data Points Usher Actionable Insights

Introduction

Challenges

Use Case

Results

Organization Profile

About Frost & Sullivan Executive MindXchange

Growth, Innovation and Leadership: Silicon Valley: Participant Case Study

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

See for Yourself! Emerson Climate Technologies Cites Excellent Experience at GIL Silicon Valley

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

Case Study: Global 500 Telecommunications Equipment Company Cites Great Content

Introduction

Challenges

Use Case

Results

Company Profile

About GIL 2015: Silicon Valley

Case Study: Great Relationship Building, Networking and Content

Introduction

Challenges

Use Case

Results

Company Profile

About GIL 2015: Silicon Valley

Case Study: Event Sponsor Generates 5 Times ROI

Introduction

Challenges

Use Case

Results

Company Profile

About Growth, Innovation and Leadership

Case Study: Small Business Health Care Company Cites Great Value, Networking & Content

Introduction

Challenges

Use Case

Results

Company Profile

About GIL 2014: Silicon Valley

Chief Information Officer Cites Excellent Networking & Content

Introduction

Challenges

Use Case

Results

Organization Profile

About GIL 2014: Silicon Valley

Sponsorship for Real Results