Frost & Sullivan Growth, Innovation, & Leadership Events Case Study: Small Business Health Care Company Cites Great Value, Networking & Content

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Case Study: Small Business Health Care Company Cites Great Value, Networking & Content

Introduction

This case study of a small business health care company is based on a October 2014 survey of GIL 2014: Silicon Valley customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Presentations produce too few action items and takeaways – too theoretical

Use Case

Rated the networking at Frost & Sullivan’s GIL 2014: Silicon Valley as great.
Recommends that other organizations send 2 team members to Frost & Sullivan’s GIL.
Rated the value of the content they received at Frost & Sullivan’s GIL 2014: Silicon Valley as timely and relevant.

Results

Agreed that the unique interactive structure of Frost & Sullivan’s GIL 2014: Silicon Valley led to the following:
- Increased networking & relationship building
Was able to generate 10 real business and personal relationships at Frost & Sullivan’s GIL 2014: Silicon Valley.
Agreed that they would be more likely to inquire about their services in the future if a solution provider sponsored Frost & Sullivan’s GIL 2014: Silicon Valley.
Would strongly recommend this event to their colleagues and/or peers.

TechValidate Research on Frost & Sullivan Growth, Innovation, & Leadership Events

Case Study: Small Business Health Care Company Cites Great Value, Networking & Content

Introduction

Challenges

Use Case

Results

Company Profile

About GIL 2014: Silicon Valley

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