Frost & Sullivan Growth, Innovation, & Leadership Events Case Study: Great Relationship Building, Networking and Content

TechValidate Customer Research Library / Frost & Sullivan / Frost & Sullivan Growth, Innovation, & Leadership Events / Case Studies /

Case Study: Great Relationship Building, Networking and Content

Introduction

This case study of a large enterprise computer software company is based on a October 2015 survey of GIL 2015: Silicon Valley customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Networking with peers helps me gain different perspectives on current issues.”

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
- Lack of community amongst event participants
- The audience being too young

Use Case

Evaluates the following as some of the most important factors when deciding on an event:
- The content
- The audience
- The networking activities
The unique interactive structure of Frost & Sullivan’s GIL: Silicon Valley leads to:
- Increased networking & relationship building
Recommends that 2 team member(s) are sent to Frost & Sullivan’s GIL: Silicon Valley.
Would be more likely to inquire about Frost & Sullivan’s GIL: Silicon Valley’s services if a solution provider sponsored them.

Results

Generated 5 business and/or personal relationships at Frost & Sullivan’s GIL: Silicon Valley.
Evaluates the value of the content received as being very timely and relevant.
Would strongly recommend this event to their colleagues and/or peers.

TechValidate Research on Frost & Sullivan Growth, Innovation, & Leadership Events

Case Study: Great Relationship Building, Networking and Content

Introduction

Challenges

Use Case

Results

Company Profile

About GIL 2015: Silicon Valley

About This Data