TechValidate Research on Frost & Sullivan Growth, Innovation, & Leadership Events


Chief Information Officer Cites Excellent Networking & Content

Introduction

This case study of City of Portland is based on a October 2014 survey of GIL 2014: Silicon Valley customers by TechValidate, a 3rd-party research service.

Challenges

  • Problems that plague today’s “traditional” trade show and conference include:
    • Content is a one-way push from the podium with little interaction or Q&A
    • Presentations produce too few action items and takeaways – too theoretical

Use Case

  • Rated the networking at Frost & Sullivan’s GIL 2014: Silicon Valley as the greatest.
  • Recommends that other organizations send 2 team members to Frost & Sullivan’s GIL.
  • Rated the value of the content they received at Frost & Sullivan’s GIL 2014: Silicon Valley as very timely and relevant.

Results

  • Agreed that the unique interactive structure of Frost & Sullivan’s GIL 2014: Silicon Valley led to the following:
    • Access to best practices
    • A forum which allows them to get real solutions to their business challenges
    • More value overall
  • Was able to generate 5 real business and personal relationships at Frost & Sullivan’s GIL 2014: Silicon Valley.
  • Agreed that they would be more likely to inquire about their services in the future if a solution provider sponsored Frost & Sullivan’s GIL 2014: Silicon Valley.
  • Would very strongly recommend this event to their colleagues and/or peers.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Growth, Innovation, & Leadership Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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