Original Research on Frost & Sullivan Growth, Innovation, & Leadership Events

Frost & Sullivan Executive MindXchange Customer Research

DECISION MAKERS PROMINENT

What makes Frost & Sullivan’s GIL: Silicon Valley so unique and valuable in comparison to other events your company sponsors?

The ratio of decision markers in attendance	100%
An environment that fosters relationship building	67%
Positioning of vendors as peers	67%
Access & time to meet with true decision makers	33%
Nonstop networking	33%

Frost & Sullivan Executive MindXchange Customer Testimonial

CEO Cites Timely and Relevant Content Presented at Growth, Innovation, and Leadership: Silicon Valley

Access to timely, curated thought-leadership.

— Kevin Leary, CEO, PowerHydrant

Frost & Sullivan Executive MindXchange Case Study

Medium Enterprise Computer Services Company

Introduction

This case study of a medium enterprise computer services company is based on a September 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We met people who believe ‘iron sharpens iron’ and almost immediately developed genuine rapport by exchanging ideas in business, technology and life. Thoroughly enjoyed the event and eager to build on traction found as we move forward with Frost and a specific and reciprocally relevant group of people we were fortunate to have met. "

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Growth, Innovation and Leadership:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Transient audiences that drive few relationships
- Content and presentations that are inconsistent and a one-way push from the podium
- Limited networking and dull activities, resulting in lack of touch points with participants
- Poor communication & customer service by organizers
- A lack of true decision makers in attendance
- PR opportunities rather than demand generation drivers
- A lack of ROI
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- Due to the fact that the right messages were delivered to the wrong audience
- Due to false promises by the vendor

Use Case

The key features and functionalities of Frost & Sullivan Growth, Innovation and Leadership (GIL) that the surveyed company uses:

Cites the following as aspects of Frost & Sullivan’s GIL which make it unique and valuable:
- Positioning of vendors as peers
- Ratio of decision markers in attendance
- Environment which fosters the building of relationships
- Nonstop networking
- The ability to access as well as meet with true decision makers
- Frost teams willingness to facilitate intentional collisions is a win-win-win
Chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
- Ability to reach our target audience
- End-to-end solutions that focus on the return
- Unique approach to marketing (new marketing channels)

Results

The surveyed company achieved the following results with Frost & Sullivan Growth, Innovation and Leadership:

Generated 15 relationships as a result of Frost & Sullivan’s GIL.
5 times more likely to generate a return on an investment at Frost & Sullivan’s GIL.
Would strongly recommend sponsorship of the Frost & Sullivan Growth, Innovation and Leadership to a peer.

Case Study: Event Sponsor Generates 5 Times ROI

Introduction

This case study of a small business computer software company is based on a survey of Growth, Innovation and Leadership customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We generated 5 times return on our investment.”

Challenges

Find that “traditional” trade shows and conferences are plagued by the following:
- A transient audience drives few relationships
- Content and presentations are inconsistent and a one-way push from the podium
- Limited networking and dull activities that result in lack of touch points with participants
- Poor communication & customer service by organizers
- Lack of true decision makers in attendance

Use Case

Finds the following activities provide the greatest returns:
- Event sponsorship
Generated 5 times the return on investment at a Frost & Sullivan Growth, Innovation and Leadership event compared to other events.

Results

Leveraged 15 touch points through their sponsorship of Frost & Sullivan’s Growth, Innovation and Leadership (GIL).
Generated 10 relationships as a result of Frost & Sullivan’s GIL.
Finds that the following aspects make Frost & Sullivan’s GIL so unique and valuable in comparison to other events their company sponsors:
- Positioning of vendors as peers
- Ratio of decision makers in attendance
- Relationship fostering environment
Would strongly recommend sponsorship of Frost & Sullivan GIL to a peer.
Would agree that Frost & Sullivan’s GIL is the best sponsorship investment in the market.
As a past sponsor, they generated a return that is 5 times the investment.

Frost & Sullivan Executive MindXchange Customer Satisfaction Rating

Emerson’s Experience: Exceptional Networking and Diverse Discussion

Robert Comparin, Vice President of Research at Emerson Climate Technologies, would be very likely to recommend Frost & Sullivan Executive MindXchange for this reason:

Networking at it’s Best!

How would you rate the networking at Frost & Sullivan’s GIL 2014: Silicon Valley?

Greatest: 9%

Great: 60%

Average: 29%

Poor: 2%

TechValidate Research on Frost & Sullivan Growth, Innovation, & Leadership Events

These pages present data that TechValidate has sourced via direct research with verified customers and users of Frost & Sullivan Growth, Innovation, & Leadership Events. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

DECISION MAKERS PROMINENT

CEO Cites Timely and Relevant Content Presented at Growth, Innovation, and Leadership: Silicon Valley

Medium Enterprise Computer Services Company

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

Case Study: Event Sponsor Generates 5 Times ROI

Introduction

Challenges

Use Case

Results

Company Profile

About Growth, Innovation and Leadership

Emerson’s Experience: Exceptional Networking and Diverse Discussion

Networking at it’s Best!

More to Explore