Frost & Sullivan Executive MindXchange Customer Research
The unique interactive structure of Frost & Sullivan’s GIL: Silicon Valley leads to:
| Increased networking & relationship building |
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| Access to best practices |
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| More value overall |
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| A forum which allows me to get real solutions for my business challenges |
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Frost & Sullivan Executive MindXchange Customer Research
What makes Frost & Sullivan’s GIL: Silicon Valley so unique and valuable in comparison to other events your company sponsors?
| The ratio of decision markers in attendance |
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| An environment that fosters relationship building |
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| Positioning of vendors as peers |
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| Access & time to meet with true decision makers |
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| Nonstop networking |
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When deciding on an event, what are the three most important factors in your decision?
| The speakers |
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| The content |
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| The location |
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| The property |
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| The audience |
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| The organizer |
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| The vendors/sponsors |
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| The reputation of the event |
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| The fun factor (networking activities) |
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| Other |
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What are the problems that plague today’s “traditional” trade show and/or conference?
| Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic |
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| Content is a one-way push from the podium with little interaction or Q&A |
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| Presentations produce too few action items and takeaways - too theoretical |
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| Networking is limited & activities are dull and relationships are difficult to develop due to transient audience |
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| Aggressive sales tactics by sponsoring & exhibiting companies |
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| Lack of community amongst event participants |
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| Poor communication & customer service by organizers |
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| Audience is too junior |
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Everybody agrees that if you’re able to develop a relationship with decision makers, it can accelerate your sales cycle.
How many relationships with decision makers was your company able to generate as a result of Frost & Sullivan’s GIL 2014: Silicon Valley?
