TechValidate Research on PulsePoint

These pages present data that TechValidate has sourced via direct research with verified customers and users of PulsePoint. TechValidate stands behind the authenticity of all published data. Learn more »



137 Customers Surveyed

826 Data Points Collected

21 Published TechFacts

6 Published Charts

6 Published Case Studies



Selected Research Highlights


HCP365 Case Study

Large Enterprise Marketing & Advertising Company

Introduction

This case study of a large enterprise marketing & advertising company is based on a September 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Experience thus far has been great and planning on scaling to additional brands in 2022”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HCP365:

  • Challenges experienced before that drove them to purchase HCP365:
    • Had limited to no visibility into who exactly was engaging with the brand
    • Wanted to more accurately know how, when, and why users engage with the brand
    • Wanted better insight into which search keywords or terms were resonating with high value customers

Use Case

The key features and functionalities of HCP365 that the surveyed company uses:

  • Currently use HCP365 for:
    • Search optimization – identify relevant search keywords
    • Budget management – to be more strategic in dollar allocation
    • Brand planning – create more defined user segments and draft personalized messaging
    • User identification – identify who exactly is engaging with the brand
    • Arming field sales with valuable intel to better engage with HCPs

Results

The surveyed company achieved the following results with HCP365:

  • Benefits from the data and insights captured by HCP365:
    • Easily demonstrates channel performance/ROI
    • Enables smarter spend
    • Drives productive brand planning
    • Enhances omni-channel marketing initiatives
    • Boosts field sales efforts
  • How much the following improvements have changed after using HCP365:
    • ROAS: an unknown percentage
    • Brand messaging: an unknown percentage
    • Site traffic: 10%-24%
    • Search campaign performance: 10%-24%
    • Field sales efforts: 25%-49%
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • 1:1 NPI attribution: superior
    • Breadth of search analytics: slightly better
    • Depth of search analytics: slightly better
    • Breadth of site analytics: slightly better
    • Depth of site analytics: slightly better
    • Total HCPs captured: significantly better
    • Cross-channel insights: slightly better
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • Ease of use and overall user interface: slightly better
    • Analytics dashboard: slightly better
    • Page load time: worse
    • Reporting: worse
    • Onboarding and training: significantly better
    • Client support: superior

PulsePoint Case Study

Global 500 Pharmaceuticals Company

Introduction

This case study of a Global 500 pharmaceuticals company is based on a January 2021 survey of PulsePoint customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select PulsePoint:

  • They chose Pulsepoint to solve for the challenge(s) of:
    • Limited health targeting options
    • Regulatory concerns

Use Case

The key features and functionalities of PulsePoint that the surveyed company uses:

  • Said what % of their health budgets are/will be spent programmatically in the following time frames:
    • today are: 15-29%
    • in 2 years will be: 45-59%
    • in 5 years will be: +60%

Results

The surveyed company achieved the following results with PulsePoint:

  • As a result of using PulsePoint’s Life platform, they have experienced or expect to experience the following:
    • Reduced costs
    • Improved control
    • Differentiation and innovation for clients
    • Increase of Return on Ad Spend (ROAS)
    • Unified campaign measurement

HCP365 Customer Research

How have you benefited from the data and insights captured by HCP365?

Easily demonstrates channel performance/ROI
71%
Enables smarter spend
79%

HCP365 Customer Statistic

43% of surveyed organizations said they it was hard to define the stages or journey that HCPs took while engaging with the brand before, which drove them to purchase HCP365.

43%

HCP365 Customer Research

What do you currently use HCP365 for?

Search optimization - identify relevant search keywords
100%
Brand planning - create more defined user segments and draft personalized messaging
7%
User identification - identify who exactly is engaging with the brand
64%

HCP365 Customer Statistic

79% of surveyed organizations have benefited from the data and insights captured by HCP365 because it enables smarter spend.

79%


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