TechValidate Research on PulsePoint

These pages present data that TechValidate has sourced via direct research with verified customers and users of PulsePoint. TechValidate stands behind the authenticity of all published data. Learn more »



499 Data Points Collected

16 Published TechFacts

4 Published Charts

2 Published Case Studies



Selected Research Highlights


PulsePoint Customer Review

4.5/5 Stars

What is the most important KPI for your business?

Conversions

Did Pulsepoint help you meet or exceed that KPI?

PulsePoint’s HCP365 measurement product is an industry-leading technology that helped us meet our goals for our client’s HCP campaigns and their contextual capabilities consistently generate quality engagement among consumers.

PulsePoint Customer Research

Top reasons clients choose PulsePoint

What are the challenges you selected PulsePoint to solve for?

Limited health targeting options
87%
Challenges scaling campaigns
34%
Outdated data sets
17%
Poor campaign performance
17%
Regulatory concerns
19%
Unwieldy campaign workflow
26%

PulsePoint Case Study

Large Enterprise Marketing & Advertising Company

Introduction

This case study of a large enterprise marketing & advertising company is based on a January 2021 survey of PulsePoint customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select PulsePoint:

  • They chose Pulsepoint to solve for the challenge(s) of:
    • Limited health targeting options

Use Case

The key features and functionalities of PulsePoint that the surveyed company uses:

  • Said what % of their health budgets are/will be spent programmatically in the following time frames:
    • today are: 30-44%
    • in 2 years will be: 45-59%
    • in 5 years will be: +60%

Results

The surveyed company achieved the following results with PulsePoint:

  • As a result of using PulsePoint’s Life platform, they have experienced or expect to experience the following:
    • Reduced costs
    • Time efficiencies
    • Improved reach

PulsePoint Customer Research

Programmatic Market Growth

Looking at your brands under management, what % of health budgets are spent programmatically?

+60% 45-59% 30-44% 15-29% <14%

Today
In 2 years
In 5 years

PulsePoint Case Study

Global 500 Pharmaceuticals Company

Introduction

This case study of a Global 500 pharmaceuticals company is based on a January 2021 survey of PulsePoint customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select PulsePoint:

  • They chose Pulsepoint to solve for the challenge(s) of:
    • Limited health targeting options
    • Regulatory concerns

Use Case

The key features and functionalities of PulsePoint that the surveyed company uses:

  • Said what % of their health budgets are/will be spent programmatically in the following time frames:
    • today are: 15-29%
    • in 2 years will be: 45-59%
    • in 5 years will be: +60%

Results

The surveyed company achieved the following results with PulsePoint:

  • As a result of using PulsePoint’s Life platform, they have experienced or expect to experience the following:
    • Reduced costs
    • Improved control
    • Differentiation and innovation for clients
    • Increase of Return on Ad Spend (ROAS)
    • Unified campaign measurement

PulsePoint Customer Statistic

Excellent Customer Service

96% of surveyed organizations said PulsePoint’s customer service was better compared to other partners they’ve worked with.



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