TechValidate Research on PulsePoint

These pages present data that TechValidate has sourced via direct research with verified customers and users of PulsePoint. TechValidate stands behind the authenticity of all published data. Learn more »



237 Customers Surveyed

1,673 Data Points Collected

74 Published TechFacts

8 Published Charts

6 Published Case Studies



Selected Research Highlights


PulsePoint Customer Statistic

70% of surveyed organizations were looking to solve the challenge of targeting HCP audiences when they selected PulsePoint.

70%

HCP365 Case Study

Digitas Health

Introduction

This case study of Digitas Health is based on an August 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service.

“HCP365 does a great job providing more visibility into search traffic. By understand what keywords HCPs are searching, we are able to eliminate consumer traffic to site, prioritize budget where HCPs are search and create a target demographic for HCP search. Search can also measure their success of capturing a HCP to site compared to other media channels.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HCP365:

  • Challenges experienced before that drove them to purchase HCP365:
    • Had limited to no visibility into who exactly was engaging with the brand
    • Had difficulty quantitatively demonstrating channel performance
    • Wanted to more accurately know how, when, and why users engage with the brand
    • Wanted better insight into which search keywords or terms were resonating with high value customers
    • It was hard to define the stages or journey that HCPs took while engaging with the brand

Use Case

The key features and functionalities of HCP365 that the surveyed company uses:

  • Currently use HCP365 for:
    • Search optimization – identify relevant search keywords
    • User identification – identify who exactly is engaging with the brand

Results

The surveyed company achieved the following results with HCP365:

  • Benefits from the data and insights captured by HCP365:
    • Easily demonstrates channel performance/ROI
    • Enables smarter spend
  • How much the following improvements have changed after using HCP365:
    • ROAS: an unknown percentage
    • Brand messaging: an unknown percentage
    • Site traffic: 10%-24%
    • Search campaign performance: 25%-49%
    • Field sales efforts: an unknown percentage
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • 1:1 NPI attribution: significantly better
    • Breadth of search analytics: significantly better
    • Depth of search analytics: significantly better
    • Breadth of site analytics: significantly better
    • Depth of site analytics: significantly better
    • Total HCPs captured: significantly better
    • Cross-channel insights: better
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • Ease of use and overall user interface: significantly better
    • Analytics dashboard: slightly better
    • Page load time: better
    • Reporting: better
    • Onboarding and training: significantly better
    • Client support: significantly better

PulsePoint Customer Research

Top reasons clients choose PulsePoint

What are the challenges you selected PulsePoint to solve for?

Limited health targeting options
87%
Challenges scaling campaigns
34%
Outdated data sets
17%
Poor campaign performance
17%
Regulatory concerns
19%
Unwieldy campaign workflow
26%

HCP365 Customer Research

What do you currently use HCP365 for?

Search optimization - identify relevant search keywords
100%
Brand planning - create more defined user segments and draft personalized messaging
7%
User identification - identify who exactly is engaging with the brand
64%

HCP365 Case Study

Large Enterprise Marketing & Advertising Company

Introduction

This case study of a large enterprise marketing & advertising company is based on an August 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HCP365 is a great way to validate our paid search initiatives. It helps us to better define our target’s search behavior, which we can scale across the portfolio. It’s also very attractive to brand teams who want to enhance their field team efforts and unlock new touchpoints.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HCP365:

  • Challenges experienced before that drove them to purchase HCP365:
    • Had limited to no visibility into who exactly was engaging with the brand
    • Wanted better insight into which search keywords or terms were resonating with high value customers

Use Case

The key features and functionalities of HCP365 that the surveyed company uses:

  • Currently use HCP365 for:
    • Search optimization – identify relevant search keywords
    • User identification – identify who exactly is engaging with the brand
    • Arming field sales with valuable intel to better engage with HCPs

Results

The surveyed company achieved the following results with HCP365:

  • Benefits from the data and insights captured by HCP365:
    • Enables smarter spend
    • Drives productive brand planning
    • Boosts field sales efforts
  • How much the following improvements have changed after using HCP365:
    • ROAS: 10%-24%
    • Brand messaging: 10%-24%
    • Site traffic: 10%-24%
    • Search campaign performance: 50%-75%
    • Field sales efforts: 50%-75%
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • 1:1 NPI attribution: better
    • Breadth of search analytics: slightly better
    • Depth of search analytics: significantly better
    • Breadth of site analytics: slightly better
    • Depth of site analytics: significantly better
    • Total HCPs captured: superior
    • Cross-channel insights: better
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • Ease of use and overall user interface: worse
    • Analytics dashboard: worse
    • Page load time: worse
    • Reporting: better
    • Onboarding and training: better
    • Client support: significantly better

PulsePoint Customer Fact

A large enterprise pharmaceuticals company said PulsePoint’s innovation was significantly better compared to other partners they’ve worked with.



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