TechValidate Research on PulsePoint

These pages present data that TechValidate has sourced via direct research with verified customers and users of PulsePoint. TechValidate stands behind the authenticity of all published data. Learn more »



137 Customers Surveyed

826 Data Points Collected

21 Published TechFacts

6 Published Charts

6 Published Case Studies



Selected Research Highlights


PulsePoint Customer Research

Top reasons clients choose PulsePoint

What are the challenges you selected PulsePoint to solve for?

Limited health targeting options
87%
Challenges scaling campaigns
34%
Outdated data sets
17%
Poor campaign performance
17%
Regulatory concerns
19%
Unwieldy campaign workflow
26%

PulsePoint Customer Statistic

Top Benefit to Health Agencies

61% of surveyed agencies said that PulsePoint provides differentiated and innovative technology for their brand clients

61%

PulsePoint Customer Statistic

Excellent Customer Service

96% of surveyed organizations said PulsePoint’s customer service was better compared to other partners they’ve worked with.

HCP365 Case Study

Digitas Health

Introduction

This case study of Digitas Health is based on an August 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service.

“HCP365 does a great job providing more visibility into search traffic. By understand what keywords HCPs are searching, we are able to eliminate consumer traffic to site, prioritize budget where HCPs are search and create a target demographic for HCP search. Search can also measure their success of capturing a HCP to site compared to other media channels.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HCP365:

  • Challenges experienced before that drove them to purchase HCP365:
    • Had limited to no visibility into who exactly was engaging with the brand
    • Had difficulty quantitatively demonstrating channel performance
    • Wanted to more accurately know how, when, and why users engage with the brand
    • Wanted better insight into which search keywords or terms were resonating with high value customers
    • It was hard to define the stages or journey that HCPs took while engaging with the brand

Use Case

The key features and functionalities of HCP365 that the surveyed company uses:

  • Currently use HCP365 for:
    • Search optimization – identify relevant search keywords
    • User identification – identify who exactly is engaging with the brand

Results

The surveyed company achieved the following results with HCP365:

  • Benefits from the data and insights captured by HCP365:
    • Easily demonstrates channel performance/ROI
    • Enables smarter spend
  • How much the following improvements have changed after using HCP365:
    • ROAS: an unknown percentage
    • Brand messaging: an unknown percentage
    • Site traffic: 10%-24%
    • Search campaign performance: 25%-49%
    • Field sales efforts: an unknown percentage
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • 1:1 NPI attribution: significantly better
    • Breadth of search analytics: significantly better
    • Depth of search analytics: significantly better
    • Breadth of site analytics: significantly better
    • Depth of site analytics: significantly better
    • Total HCPs captured: significantly better
    • Cross-channel insights: better
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • Ease of use and overall user interface: significantly better
    • Analytics dashboard: slightly better
    • Page load time: better
    • Reporting: better
    • Onboarding and training: significantly better
    • Client support: significantly better

PulsePoint Customer Research

How do you rank PulsePoint’s capabilities in the following areas compared to other partners you have worked with?

Best in class Significantly better Same Not better
Scale

16%

38%

38%

8%

Quality of audience

14%

62%

12%

12%

1:1 reporting (NPI)

35%

42%

19%

4%

Health contextualization technology

26%

48%

19%

7%

Access to granular health audiences

30%

56%

7%

7%

Health insights

19%

42%

31%

8%

Customer service

29%

48%

19%

4%

Platform UI / health workflow

4%

46%

38%

12%

View of the health customer

11%

63%

19%

7%

HCP365 Case Study

Large Enterprise Pharmaceuticals Company

Introduction

This case study of a large enterprise pharmaceuticals company is based on an August 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“It helps improve my account performance with all the features and the data it provides.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HCP365:

  • Challenges experienced before that drove them to purchase HCP365:
    • Couldn’t link behaviors and interests to an individual

Use Case

The key features and functionalities of HCP365 that the surveyed company uses:

  • Currently use HCP365 for:
    • Search optimization – identify relevant search keywords

Results

The surveyed company achieved the following results with HCP365:

  • Benefits from the data and insights captured by HCP365:
    • Enables smarter spend
  • How much the following improvements have changed after using HCP365:
    • ROAS: an unknown percentage
    • Brand messaging: 50%-75%
    • Site traffic: an unknown percentage
    • Search campaign performance: 75%+
    • Field sales efforts: an unknown percentage
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • 1:1 NPI attribution: significantly better
    • Breadth of search analytics: significantly better
    • Depth of search analytics: significantly better
    • Breadth of site analytics: significantly better
    • Depth of site analytics: significantly better
    • Total HCPs captured: significantly better
    • Cross-channel insights: significantly better
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • Ease of use and overall user interface: better
    • Analytics dashboard: significantly better
    • Page load time: better
    • Reporting: significantly better
    • Onboarding and training: significantly better
    • Client support: better


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