Original Research on PulsePoint

Pulsepoint Customer Statistic

90% of surveyed organizations who selected targeting DTC audiences said their PulsePoint campaigns perform better relative to other industry alternatives in terms of media reach.

90%

PulsePoint Customer Research

How do you rank PulsePoint’s capabilities in the following areas compared to other partners you have worked with?

	Best in class	Significantly better	Same	Not better
Scale	16%	38%	38%	8%
Quality of audience	14%	62%	12%	12%
1:1 reporting (NPI)	35%	42%	19%	4%
Health contextualization technology	26%	48%	19%	7%
Access to granular health audiences	30%	56%	7%	7%
Health insights	19%	42%	31%	8%
Customer service	29%	48%	19%	4%
Platform UI / health workflow	4%	46%	38%	12%
View of the health customer	11%	63%	19%	7%

PulsePoint Customer Research

Top 3 Benefits Most Frequently Seen

What benefits have you experienced as a result of working with PulsePoint?

Improved control	37%
Differentiation and innovation for clients	61%
Improved reach	57%

PulsePoint Case Study

Large Enterprise Marketing & Advertising Company

Introduction

This case study of a large enterprise marketing & advertising company is based on a January 2021 survey of PulsePoint customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select PulsePoint:

They chose Pulsepoint to solve for the challenge(s) of:
- Limited health targeting options

Use Case

The key features and functionalities of PulsePoint that the surveyed company uses:

Said what % of their health budgets are/will be spent programmatically in the following time frames:
- today are: 30-44%
- in 2 years will be: 45-59%
- in 5 years will be: +60%

Results

The surveyed company achieved the following results with PulsePoint:

As a result of using PulsePoint’s Life platform, they have experienced or expect to experience the following:
- Reduced costs
- Time efficiencies
- Improved reach

PulsePoint Customer Satisfaction Rating

If you were to recommend PulsePoint to a friend, what would you tell them?

Responsive platform, incredible customer service.

— Kyle Davis, Senior Programmatic Specialist, Coegi

HCP365 Case Study

Large Enterprise Marketing & Advertising Company

Introduction

This case study of a large enterprise marketing & advertising company is based on an August 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HCP365 is a great way to validate our paid search initiatives. It helps us to better define our target’s search behavior, which we can scale across the portfolio. It’s also very attractive to brand teams who want to enhance their field team efforts and unlock new touchpoints.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HCP365:

Challenges experienced before that drove them to purchase HCP365:
- Had limited to no visibility into who exactly was engaging with the brand
- Wanted better insight into which search keywords or terms were resonating with high value customers

Use Case

The key features and functionalities of HCP365 that the surveyed company uses:

Currently use HCP365 for:
- Search optimization – identify relevant search keywords
- User identification – identify who exactly is engaging with the brand
- Arming field sales with valuable intel to better engage with HCPs

Results

The surveyed company achieved the following results with HCP365:

Benefits from the data and insights captured by HCP365:
- Enables smarter spend
- Drives productive brand planning
- Boosts field sales efforts
How much the following improvements have changed after using HCP365:
- ROAS: 10%-24%
- Brand messaging: 10%-24%
- Site traffic: 10%-24%
- Search campaign performance: 50%-75%
- Field sales efforts: 50%-75%
Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
- 1:1 NPI attribution: better
- Breadth of search analytics: slightly better
- Depth of search analytics: significantly better
- Breadth of site analytics: slightly better
- Depth of site analytics: significantly better
- Total HCPs captured: superior
- Cross-channel insights: better
Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
- Ease of use and overall user interface: worse
- Analytics dashboard: worse
- Page load time: worse
- Reporting: better
- Onboarding and training: better
- Client support: significantly better

TechValidate Research on PulsePoint

These pages present data that TechValidate has sourced via direct research with verified customers and users of PulsePoint. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Top 3 Benefits Most Frequently Seen

Large Enterprise Marketing & Advertising Company

Introduction

Challenges

Use Case

Results

Company Profile

If you were to recommend PulsePoint to a friend, what would you tell them?

Large Enterprise Marketing & Advertising Company

Introduction

Challenges

Use Case

Results

Company Profile

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