TechValidate Research on PulsePoint

6 Charts


HCP365 Customer Research

How have you benefited from the data and insights captured by HCP365?

Easily demonstrates channel performance/ROI
71%
Enables smarter spend
79%

HCP365 Customer Research

What do you currently use HCP365 for?

Search optimization - identify relevant search keywords
100%
Brand planning - create more defined user segments and draft personalized messaging
7%
User identification - identify who exactly is engaging with the brand
64%

PulsePoint Customer Research

How do you rank PulsePoint’s capabilities in the following areas compared to other partners you have worked with?

Best in class Significantly better Same Not better
Scale

16%

38%

38%

8%

Quality of audience

14%

62%

12%

12%

1:1 reporting (NPI)

35%

42%

19%

4%

Health contextualization technology

26%

48%

19%

7%

Access to granular health audiences

30%

56%

7%

7%

Health insights

19%

42%

31%

8%

Customer service

29%

48%

19%

4%

Platform UI / health workflow

4%

46%

38%

12%

View of the health customer

11%

63%

19%

7%

PulsePoint Customer Research

Programmatic Market Growth

Looking at your brands under management, what % of health budgets are spent programmatically?

+60% 45-59% 30-44% 15-29% <14%

Today
In 2 years
In 5 years

PulsePoint Customer Research

Top 3 Benefits Most Frequently Seen

What benefits have you experienced as a result of working with PulsePoint?

Improved control
37%
Differentiation and innovation for clients
61%
Improved reach
57%

PulsePoint Customer Research

Top reasons clients choose PulsePoint

What are the challenges you selected PulsePoint to solve for?

Limited health targeting options
87%
Challenges scaling campaigns
34%
Outdated data sets
17%
Poor campaign performance
17%
Regulatory concerns
19%
Unwieldy campaign workflow
26%



More Research on PulsePoint