TechValidate Research on PulsePoint

8 Charts


PulsePoint Customer Research

Why did you select HCP365 over other alternatives?

Depth of NPI-level data
70%
Search insights
70%
Coverage of total NPI universe
50%
Accessibility of data
45%
Actionability of insights
40%
Account support
25%
Ease of use
25%
Omnichannel insights
25%
Analytics dashboards
10%
Analytics reports
10%
Sales team enablement
5%

Life Customer Research

Which of the following have you experienced from using the LIFE platform?

Differentiation and innovation for clients
63%
Improved reach
57%
Time savings
55%
Real-time campaign measurement
45%
Reduced media costs
40%
Increase in client brands' share of budget
25%
Unified campaign measurement
25%
Return on Ad Spend (ROAS)
20%
Increased new business win rate
15%

HCP365 Customer Research

How have you benefited from the data and insights captured by HCP365?

Easily demonstrates channel performance/ROI
71%
Enables smarter spend
79%

HCP365 Customer Research

What do you currently use HCP365 for?

Search optimization - identify relevant search keywords
100%
Brand planning - create more defined user segments and draft personalized messaging
7%
User identification - identify who exactly is engaging with the brand
64%

PulsePoint Customer Research

How do you rank PulsePoint’s capabilities in the following areas compared to other partners you have worked with?

Best in class Significantly better Same Not better
Scale

16%

38%

38%

8%

Quality of audience

14%

62%

12%

12%

1:1 reporting (NPI)

35%

42%

19%

4%

Health contextualization technology

26%

48%

19%

7%

Access to granular health audiences

30%

56%

7%

7%

Health insights

19%

42%

31%

8%

Customer service

29%

48%

19%

4%

Platform UI / health workflow

4%

46%

38%

12%

View of the health customer

11%

63%

19%

7%

PulsePoint Customer Research

Programmatic Market Growth

Looking at your brands under management, what % of health budgets are spent programmatically?

+60% 45-59% 30-44% 15-29% <14%

Today
In 2 years
In 5 years

PulsePoint Customer Research

Top 3 Benefits Most Frequently Seen

What benefits have you experienced as a result of working with PulsePoint?

Improved control
37%
Differentiation and innovation for clients
61%
Improved reach
57%

PulsePoint Customer Research

Top reasons clients choose PulsePoint

What are the challenges you selected PulsePoint to solve for?

Limited health targeting options
87%
Challenges scaling campaigns
34%
Outdated data sets
17%
Poor campaign performance
17%
Regulatory concerns
19%
Unwieldy campaign workflow
26%



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