PulsePoint Research Chart: HCP365 Customer Research

About This Data

This data was sourced directly from verified users of PulsePoint by TechValidate.

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Director, Platforms	Large Enterprise	Pharmaceuticals	Search optimization - identify relevant search keywords Site optimization - increase HCP site traffic Budget management - to be more strategic in dollar allocation User identification - identify who exactly is engaging with the brand
Paid Search Supervisor	Large Enterprise	Pharmaceuticals	Search optimization - identify relevant search keywords Budget management - to be more strategic in dollar allocation User identification - identify who exactly is engaging with the brand
Paid Search Associate	Large Enterprise	Pharmaceuticals	Search optimization - identify relevant search keywords Budget management - to be more strategic in dollar allocation
Associate Director, Paid Search	Large Enterprise	Pharmaceuticals	Search optimization - identify relevant search keywords User identification - identify who exactly is engaging with the brand
Director, Platforms	Large Enterprise	Marketing & Advertising	Search optimization - identify relevant search keywords User identification - identify who exactly is engaging with the brand Arm field sales with valuable intel to better engage with HCPs
Associate Director, Paid Search	Large Enterprise	Pharmaceuticals	Search optimization - identify relevant search keywords Budget management - to be more strategic in dollar allocation
Associate Director, Paid Search	Large Enterprise	Marketing & Advertising	Search optimization - identify relevant search keywords Budget management - to be more strategic in dollar allocation Brand planning - create more defined user segments and draft personalized messaging User identification - identify who exactly is engaging with the brand Arm field sales with valuable intel to better engage with HCPs
Paid Search Manager	Large Enterprise	Pharmaceuticals	Search optimization - identify relevant search keywords User identification - identify who exactly is engaging with the brand
Paid Search Manager	Large Enterprise	Pharmaceuticals	Search optimization - identify relevant search keywords User identification - identify who exactly is engaging with the brand
Paid Search Associate	Large Enterprise	Pharmaceuticals	Search optimization - identify relevant search keywords Budget management - to be more strategic in dollar allocation

Search optimization - identify relevant search keywords	100%
Brand planning - create more defined user segments and draft personalized messaging	7%
User identification - identify who exactly is engaging with the brand	64%

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About This Data