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HCP365 Case Study

Large Enterprise Marketing & Advertising Company

Introduction

This case study of a large enterprise marketing & advertising company is based on a September 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“Experience thus far has been great and planning on scaling to additional brands in 2022”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HCP365:

  • Challenges experienced before that drove them to purchase HCP365:
    • Had limited to no visibility into who exactly was engaging with the brand
    • Wanted to more accurately know how, when, and why users engage with the brand
    • Wanted better insight into which search keywords or terms were resonating with high value customers

Use Case

The key features and functionalities of HCP365 that the surveyed company uses:

  • Currently use HCP365 for:
    • Search optimization – identify relevant search keywords
    • Budget management – to be more strategic in dollar allocation
    • Brand planning – create more defined user segments and draft personalized messaging
    • User identification – identify who exactly is engaging with the brand
    • Arming field sales with valuable intel to better engage with HCPs

Results

The surveyed company achieved the following results with HCP365:

  • Benefits from the data and insights captured by HCP365:
    • Easily demonstrates channel performance/ROI
    • Enables smarter spend
    • Drives productive brand planning
    • Enhances omni-channel marketing initiatives
    • Boosts field sales efforts
  • How much the following improvements have changed after using HCP365:
    • ROAS: an unknown percentage
    • Brand messaging: an unknown percentage
    • Site traffic: 10%-24%
    • Search campaign performance: 10%-24%
    • Field sales efforts: 25%-49%
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • 1:1 NPI attribution: superior
    • Breadth of search analytics: slightly better
    • Depth of search analytics: slightly better
    • Breadth of site analytics: slightly better
    • Depth of site analytics: slightly better
    • Total HCPs captured: significantly better
    • Cross-channel insights: slightly better
  • Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
    • Ease of use and overall user interface: slightly better
    • Analytics dashboard: slightly better
    • Page load time: worse
    • Reporting: worse
    • Onboarding and training: significantly better
    • Client support: superior

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Large Enterprise

Industry:
Marketing & Advertising

Source: TechValidate survey of a Large Enterprise Marketing & Advertising Company
Validated
  Published: Nov. 2, 2021   TVID: F43-FBB-BC3




About This Data

This data was sourced directly from verified users of PulsePoint by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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