TechValidate Research on PulsePoint

2 Case Studies


PulsePoint Case Study

Global 500 Pharmaceuticals Company

Introduction

This case study of a Global 500 pharmaceuticals company is based on a January 2021 survey of PulsePoint customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select PulsePoint:

  • They chose Pulsepoint to solve for the challenge(s) of:
    • Limited health targeting options
    • Regulatory concerns

Use Case

The key features and functionalities of PulsePoint that the surveyed company uses:

  • Said what % of their health budgets are/will be spent programmatically in the following time frames:
    • today are: 15-29%
    • in 2 years will be: 45-59%
    • in 5 years will be: +60%

Results

The surveyed company achieved the following results with PulsePoint:

  • As a result of using PulsePoint’s Life platform, they have experienced or expect to experience the following:
    • Reduced costs
    • Improved control
    • Differentiation and innovation for clients
    • Increase of Return on Ad Spend (ROAS)
    • Unified campaign measurement

PulsePoint Case Study

Large Enterprise Marketing & Advertising Company

Introduction

This case study of a large enterprise marketing & advertising company is based on a January 2021 survey of PulsePoint customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select PulsePoint:

  • They chose Pulsepoint to solve for the challenge(s) of:
    • Limited health targeting options

Use Case

The key features and functionalities of PulsePoint that the surveyed company uses:

  • Said what % of their health budgets are/will be spent programmatically in the following time frames:
    • today are: 30-44%
    • in 2 years will be: 45-59%
    • in 5 years will be: +60%

Results

The surveyed company achieved the following results with PulsePoint:

  • As a result of using PulsePoint’s Life platform, they have experienced or expect to experience the following:
    • Reduced costs
    • Time efficiencies
    • Improved reach



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