Frost & Sullivan Customer Research
If you could go to only one external event a year, would you choose to attend the Frost & Sullivan Executive MindXchange?
Yes: 100%
No: 0%
Frost & Sullivan Customer Research
What makes the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events your company sponsors?
| Positioning of vendors as peers |
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| The ratio of decision makers in attendance |
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| An environment that fosters relationship building |
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| Nonstop networking |
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| Access & time to meet with true decision makers |
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Frost & Sullivan Customer Research
What makes the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events your company sponsors?
| An environment that fosters relationship building |
|
|
| Positioning of vendors as peers |
|
|
| The ratio of decision makers in attendance |
|
|
| Nonstop networking |
|
|
| Access & Time to Meet with True Decision Makers |
|
Frost & Sullivan Customer Research
Participants of STAR: A Frost & Sullivan Executive MindXchange were asked… “When deciding on an event, what are the three most important factors in your decision?”
| The content |
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| The speakers |
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| The audience |
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| The reputation of the event |
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| The fun factor (networking activities) |
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| The location |
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| The organizer |
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| The vendors/sponsors |
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| The property |
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Frost & Sullivan Customer Research
Participants of STAR were asked… “What are the problems that plague today’s “traditional” trade show and/or conference?”
| Content is a one-way push from the podium with little interaction or Q&A |
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| Presentations produce too few action items and takeaways - too theoretical |
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| Aggressive sales tactics by sponsoring & exhibiting companies |
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| Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic |
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| Networking is limited & activities are dull and relationships are difficult to develop due to transient audience |
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| Audience is too junior |
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| Lack of community amongst event participants |
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| Poor communication & customer service by organizers |
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Frost & Sullivan Customer Research
Participants of Medical Technologies: A Frost & Sullivan MindXchange were asked… "What are the problems that plague today’s “traditional” trade show and/or conference?
| Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic |
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| Presentations produce too few action items and takeaways - too theoretical |
|
|
| Content is a one-way push from the podium with little interaction or Q&A |
|
|
| Aggressive sales tactics by sponsoring & exhibiting companies |
|
|
| Lack of community amongst event participants |
|
|
| Networking is limited & activities are dull and relationships are difficult to develop due to transient audience |
|
|
| Audience is too junior |
|
Frost & Sullivan Executive MindXchange Customer Research
Sponsors of Marketing Impact 2025 were asked… “What are the problems that plague today’s “traditional” trade show and/or conference?”
| Networking is limited & activities are dull, resulting in lack of touch points with participants |
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| More a PR opportunity vs demand generation vehicle |
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| Content and presentations are inconsistent and a one-way push from the podium |
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| Lack of true decision makers in attendance |
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| Too much competition |
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| Transient audience drives few relationships |
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| Lack of ROI |
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| Poor communication & customer service by organizers |
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Frost & Sullivan Executive MindXchange Customer Research
Based on the amount of networking opportunities and range of content being delivered at Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, I would recommend companies send ____ team member(s).
Frost & Sullivan Executive MindXchange Customer Research
The unique interactive structure of Marketing Impact 2025: A Frost & Sullivan Executive MindXchange leads to:
| Increased networking & relationship building |
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| A forum which allows me to get real solutions for my business challenges |
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| Access to best practices |
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| More value overall |
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Frost & Sullivan Executive MindXchange Customer Research
Participants of Marketing Impact 2025 were asked… “What are the problems that plague today’s “traditional” trade show and/or conference?”
| Presentations produce too few action items and takeaways - too theoretical |
|
|
| Content is a one-way push from the podium with little interaction or Q&A |
|
|
| Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic |
|
|
| Aggressive sales tactics by sponsoring & exhibiting companies |
|
|
| Networking is limited, activities are dull, & relationships are difficult to develop due to transient audience |
|
|
| Lack of community amongst event participants |
|
|
| Poor communication & customer service by organizers |
|
|
| Audience is too junior |
|
Frost & Sullivan Executive MindXchange Customer Research
Participants of Customer Contact Europe were asked… “What are the problems that plague today’s ‘traditional’ trade show and/or conference?”
| Aggressive sales tactics by sponsoring & exhibiting companies |
|
|
| Networking is limited & activities are dull and relationships are difficult to develop due to transient audience |
|
|
| Content is a one-way push from the podium with little interaction or Q&A |
|
|
| Presentations produce too few action items and takeaways - too theoretical |
|
|
| Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic |
|
|
| Lack of community amongst event participants |
|
|
| Audience is too junior |
|
|
| Poor communication & customer service by organizers |
|
Frost & Sullivan Customer Research
Sponsors of STAR were asked…“What are the problems that plague today’s ‘traditional’ trade show and/or conference?”
| Transient audience drives few relationships |
|
|
| Content and presentations are inconsistent and a one-way push from the podium |
|
|
| Networking is limited & activities are dull, resulting in lack of touch points with participants |
|
|
| Poor communication & customer service by organizers |
|
|
| Lack of true decision makers in attendance |
|
|
| Too much competition |
|
|
| Lack of ROI |
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Frost & Sullivan Virtual Think Tank Customer Research
What are the reasons why sponsorship of a Frost & Sullivan Virtual Think Tank is so valuable?
| Positioning as a thought leader |
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| Another integrated touch point for sales and marketing |
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| Customer insight for sales and marketing |
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| Access to new prospects |
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| Insight for the sales team |
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| Content in the form of an article |
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| Ability to accelerate a sales cycle with existing prospects |
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Executive MindXchange Customer Research
What makes the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events your company sponsors?
| Positioning of vendors as peers |
|
|
| The ratio of decision makers in attendance |
|
|
| An environment that fosters relationship building |
|
|
| Nonstop networking |
|
|
| Access & Time to Meet with True Decision Makers |
|
Executive MindXchange Customer Research
Looking back at the demand generation activities you did in the last 24 months that failed to deliver a return, what were the root causes?
| Delivered Right Message to Wrong Audience |
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| Delivered the Wrong Message to the Right Audience |
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| Lack of Timely Follow-up by Sales Team |
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Executive MindXchange Customer Research
What are the problems that plague today’s “traditional” trade show and/or conference?
| Transient audience drives few relationships |
|
|
| Content and presentations are inconsistent and a one-way push from the podium |
|
|
| Networking is limited & activities are dull, resulting in lack of touch points with participants |
|
|
| Poor communication & customer service by organizers |
|
|
| Lack of true decision makers in attendance |
|
|
| More a PR opportunity vs demand generation vehicle |
|
|
| Too much competition |
|
|
| Lack of ROI |
|
Frost & Sullivan Executive MindXchange Customer Research
Looking back at the demand generation activities you did in the last 24 months that failed to deliver a return, what were the root causes? (Select all that apply)
| Delivered Right Message to Wrong Audience |
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| Delivered the Wrong Message to the Right Audience |
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| Lack of Timely Follow-up by Sales Team |
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| False Promises by Vendor |
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| Shelf-Life Too Short Due to Lack of Integrated Marketing Strategy |
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Frost & Sullivan Executive MindXchange Customer Research
Everybody agrees that if you’re able to develop a relationship with decision makers, it can accelerate your sales cycle.
How many relationships with decision makers was your company able to generate as a result of the Frost & Sullivan Executive MindXchange?
Frost & Sullivan Executive MindXchange Customer Research
We chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
| Ability to Reach our Target Audience |
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| An Integrated Marketing Approach |
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| End-to-End Solutions that Focus on the Return |
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| Trusted 3rd Party Independent Brand Drives Credibility to our Message/Brand |
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| Access to Analysts/Industry Thought Leadership |
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| Best-in-Class Program Management & Support |
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| A Unique Approach to Marketing (new marketing channels) |
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| Confidence in their Ability to Deliver as Advertised |
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Frost & Sullivan Executive MindXchange Customer Research
What makes the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events your company sponsors?
| An environment that fosters relationship building |
|
|
| Access & Time to Meet with True Decision Makers |
|
|
| Nonstop networking |
|
|
| The ratio of decision makers in attendance |
|
|
| Positioning of vendors as peers |
|
Frost & Sullivan Executive MindXchange Customer Research
What are the problems that plague today’s “traditional” trade show and/or conference?
| Transient audience drives few relationships |
|
|
| Content and presentations are inconsistent and a one-way push from the podium |
|
|
| Networking is limited & activities are dull, resulting in lack of touch points with participants |
|
|
| Poor communication & customer service by organizers |
|
|
| Lack of true decision makers in attendance |
|
|
| More a PR opportunity vs demand generation vehicle |
|
|
| Too much competition |
|
|
| Lack of ROI |
|
Executive MindXchange Customer Research
What are the problems that plague today’s “traditional” trade show and/or conference?
| Transient audience drives few relationships |
|
|
| Content and presentations are inconsistent and a one-way push from the podium |
|
|
| Networking is limited & activities are dull, resulting in lack of touch points with participants |
|
|
| Poor communication & customer service by organizers |
|
|
| Lack of true decision makers in attendance |
|
|
| More a PR opportunity vs demand generation vehicle |
|
|
| Too much competition |
|
|
| Lack of ROI |
|
Frost & Sullivan Executive MindXchange Customer Research
What are the problems that plague today’s “traditional” trade show and/or conference?
| Transient audience drives few relationships |
|
|
| Content and presentations are inconsistent and a one-way push from the podium |
|
|
| Networking is limited & activities are dull, resulting in lack of touch points with participants |
|
|
| Poor communication & customer service by organizers |
|
|
| Lack of true decision makers in attendance |
|
|
| More a PR opportunity vs demand generation vehicle |
|
|
| Too much competition |
|
|
| Lack of ROI |
|
See makes the 10th Annual Customer Contact Europe: A Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events your company sponsors and then experience it for yourself!
| Positioning of vendors as peers |
|
|
| The ratio of decision makers in attendance |
|
|
| An environment that fosters relationship building |
|
|
| Nonstop networking |
|
|
| Guaranteed meetings with true decision makers |
|