Frost & Sullivan ARCHIVED Surveys Research Chart: Insanity: doing the same thing over and over again and expecting different results. Albert Einstein would not go to a trade show!

About This Data

This data was sourced directly from verified users of Frost & Sullivan ARCHIVED Surveys by TechValidate.

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Respondent Details

Transient audience drives few relationships	80%
Content and presentations are inconsistent and a one-way push from the podium	40%
Networking is limited & activities are dull, resulting in lack of touch points with participants	80%
Poor communication & customer service by organizers	20%
Lack of true decision makers in attendance	80%
More a PR opportunity vs demand generation vehicle	60%
Too much competition	20%
Lack of ROI	80%

	Company Size	Industry	Response
Director	Medium Enterprise	Professional Services	Transient audience drives few relationships Content and presentations are inconsistent and a one-way push from the podium Networking is limited & activities are dull, resulting in lack of touch points with participants Lack of true decision makers in attendance More a PR opportunity vs demand generation vehicle Lack of ROI
Director	Medium Enterprise	Consumer Products	More a PR opportunity vs demand generation vehicle Lack of ROI
CIO	Medium Enterprise	Healthcare	Transient audience drives few relationships Content and presentations are inconsistent and a one-way push from the podium Networking is limited & activities are dull, resulting in lack of touch points with participants Poor communication & customer service by organizers Lack of true decision makers in attendance Lack of ROI
Vice President	Small Business	Computer Services	Transient audience drives few relationships Networking is limited & activities are dull, resulting in lack of touch points with participants Lack of true decision makers in attendance More a PR opportunity vs demand generation vehicle Too much competition Lack of ROI
Business Professional	Small Business	Professional Services	Transient audience drives few relationships Networking is limited & activities are dull, resulting in lack of touch points with participants Lack of true decision makers in attendance

TechValidate Research on Frost & Sullivan ARCHIVED Surveys

Insanity: doing the same thing over and over again and expecting different results. Albert Einstein would not go to a trade show!

About This Data