Frost & Sullivan Executive MindXchange Customer Research
Participants of Customer Contact Europe were asked… “What are the problems that plague today’s ‘traditional’ trade show and/or conference?”
| Aggressive sales tactics by sponsoring & exhibiting companies |
|
|
| Networking is limited & activities are dull and relationships are difficult to develop due to transient audience |
|
|
| Content is a one-way push from the podium with little interaction or Q&A |
|
|
| Presentations produce too few action items and takeaways - too theoretical |
|
|
| Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic |
|
|
| Lack of community amongst event participants |
|
|
| Audience is too junior |
|
|
| Poor communication & customer service by organizers |
|
