TechValidate Research on Frost & Sullivan Brand & Demand


Frost & Sullivan White Paper Plus Case Study

Medium Enterprise Telecommunications Services Company

Introduction

This case study of a medium enterprise telecommunications services company is based on a July 2018 survey of Frost & Sullivan White Paper Plus customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“You gain the credibility of a third party, and as such, I’m happy with the asset which tells a story that supports our value proposition.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan White Paper Plus:

  • Solved the following types of challenges with a Frost & Sullivan White Paper:
    • Asset development

Use Case

The key features and functionalities of Frost & Sullivan White Paper Plus that the surveyed company uses:

  • Initially wanted the following when purchasing a Frost & Sullivan White Paper:
    • To contact acquisition/access to new prospects

Results

The surveyed company achieved the following results with Frost & Sullivan White Paper Plus:

  • Would recommend a Frost & Sullivan White Paper and/or any of their components as a credible resource to fill their content library
  • Would recommend a Frost & Sullivan White Paper and/or any of their components as a strong demand generation tool.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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