Original Research on PulsePoint

PulsePoint Customer Research

Why did you select HCP365 over other alternatives?

Depth of NPI-level data	70%
Search insights	70%
Coverage of total NPI universe	50%
Accessibility of data	45%
Actionability of insights	40%
Account support	25%
Ease of use	25%
Omnichannel insights	25%
Analytics dashboards	10%
Analytics reports	10%
Sales team enablement	5%

Life Customer Research

Which of the following have you experienced from using the LIFE platform?

Differentiation and innovation for clients	63%
Improved reach	57%
Time savings	55%
Real-time campaign measurement	45%
Reduced media costs	40%
Increase in client brands' share of budget	25%
Unified campaign measurement	25%
Return on Ad Spend (ROAS)	20%
Increased new business win rate	15%

HCP365 Case Study

Large Enterprise Pharmaceuticals Company

Introduction

This case study of a large enterprise pharmaceuticals company is based on an August 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“It helps improve my account performance with all the features and the data it provides.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HCP365:

Challenges experienced before that drove them to purchase HCP365:
- Couldn’t link behaviors and interests to an individual

Use Case

The key features and functionalities of HCP365 that the surveyed company uses:

Currently use HCP365 for:
- Search optimization – identify relevant search keywords

Results

The surveyed company achieved the following results with HCP365:

Benefits from the data and insights captured by HCP365:
- Enables smarter spend
How much the following improvements have changed after using HCP365:
- ROAS: an unknown percentage
- Brand messaging: 50%-75%
- Site traffic: an unknown percentage
- Search campaign performance: 75%+
- Field sales efforts: an unknown percentage
Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
- 1:1 NPI attribution: significantly better
- Breadth of search analytics: significantly better
- Depth of search analytics: significantly better
- Breadth of site analytics: significantly better
- Depth of site analytics: significantly better
- Total HCPs captured: significantly better
- Cross-channel insights: significantly better
Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
- Ease of use and overall user interface: better
- Analytics dashboard: significantly better
- Page load time: better
- Reporting: significantly better
- Onboarding and training: significantly better
- Client support: better

PulsePoint Customer Statistic

70% of surveyed organizations were looking to solve the challenge of targeting HCP audiences when they selected PulsePoint.

70%

HCP365 Case Study

Large Enterprise Marketing & Advertising Company

Introduction

This case study of a large enterprise marketing & advertising company is based on a September 2021 survey of HCP365 customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Experience thus far has been great and planning on scaling to additional brands in 2022”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HCP365:

Challenges experienced before that drove them to purchase HCP365:
- Had limited to no visibility into who exactly was engaging with the brand
- Wanted to more accurately know how, when, and why users engage with the brand
- Wanted better insight into which search keywords or terms were resonating with high value customers

Use Case

The key features and functionalities of HCP365 that the surveyed company uses:

Currently use HCP365 for:
- Search optimization – identify relevant search keywords
- Budget management – to be more strategic in dollar allocation
- Brand planning – create more defined user segments and draft personalized messaging
- User identification – identify who exactly is engaging with the brand
- Arming field sales with valuable intel to better engage with HCPs

Results

The surveyed company achieved the following results with HCP365:

Benefits from the data and insights captured by HCP365:
- Easily demonstrates channel performance/ROI
- Enables smarter spend
- Drives productive brand planning
- Enhances omni-channel marketing initiatives
- Boosts field sales efforts
How much the following improvements have changed after using HCP365:
- ROAS: an unknown percentage
- Brand messaging: an unknown percentage
- Site traffic: 10%-24%
- Search campaign performance: 10%-24%
- Field sales efforts: 25%-49%
Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
- 1:1 NPI attribution: superior
- Breadth of search analytics: slightly better
- Depth of search analytics: slightly better
- Breadth of site analytics: slightly better
- Depth of site analytics: slightly better
- Total HCPs captured: significantly better
- Cross-channel insights: slightly better
Rating of HCP365 on the following capabilities compared to other similar solutions or platforms:
- Ease of use and overall user interface: slightly better
- Analytics dashboard: slightly better
- Page load time: worse
- Reporting: worse
- Onboarding and training: significantly better
- Client support: superior

PulsePoint Customer Statistic

97% of surveyed organizations who selected PulsePoint to solve for targeting HCP audiences said PulsePoint’s HCP targeting is better compared to other platforms they’ve worked with or are working with.

97%

TechValidate Research on PulsePoint

These pages present data that TechValidate has sourced via direct research with verified customers and users of PulsePoint. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Large Enterprise Pharmaceuticals Company

Introduction

Challenges

Use Case

Results

Company Profile

Large Enterprise Marketing & Advertising Company

Introduction

Challenges

Use Case

Results

Company Profile

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