PulsePoint Research Chart: Life Customer Research

About This Data

This data was sourced directly from verified users of PulsePoint by TechValidate.

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Respondent Details

Differentiation and innovation for clients	63%
Improved reach	57%
Time savings	55%
Real-time campaign measurement	45%
Reduced media costs	40%
Increase in client brands' share of budget	25%
Unified campaign measurement	25%
Return on Ad Spend (ROAS)	20%
Increased new business win rate	15%

	Company Size	Industry	Response
VP of Digital	Small Business	Marketing & Advertising	Differentiation and innovation for clients
Media Director	Small Business	Marketing & Advertising	Reduced media costs
Programmatic Specialist	Small Business	Media & Entertainment	Reduced media costs Time savings Differentiation and innovation for clients Increased new business win rate Improved reach
Programmatic Associate	Small Business	Professional Services	Increased new business win rate Real-time campaign measurement
Associate Director Digital Media Strategy	Large Enterprise	Marketing & Advertising	Reduced media costs Time savings Improved reach Unified campaign measurement
Senior Media Planner	Small Business	Marketing & Advertising	Reduced media costs
Programmatic Manager	Small Business	Professional Services	Time savings Increase in client brands' share of budget Improved reach Unified campaign measurement
Other	Small Business	Professional Services	Return on Ad Spend (ROAS) Differentiation and innovation for clients Increase in client brands' share of budget Improved reach
Head of Programmatic	Large Enterprise	Professional Services	Reduced media costs Time savings Differentiation and innovation for clients Increased new business win rate Increase in client brands' share of budget Real-time campaign measurement
Other	Small Business	Marketing & Advertising	Reduced media costs Return on Ad Spend (ROAS) Differentiation and innovation for clients Increase in client brands' share of budget Improved reach Real-time campaign measurement

TechValidate Research on PulsePoint

About This Data