TechValidate Research on The Skills Connection

261 TechFacts – Page 8 of 9


Why People Say They Recommend The Skills Connection

A Product Marketer of a medium enterprise computer software company is very likely to recommend The Skills Connection for the following reason:

They are professional, helpful, engaged and understand our needs well.

Why People Say They Recommend The Skills Connection

A CMO of a medium enterprise professional services company is very likely to recommend The Skills Connection for the following reason:

Excellent client service and smart team!

97% of customers are likely to recommend The Skills Connection.

Value Provided

We developed a clearer understanding of our strengths and weaknesses and value that we provide, and we were able to improve our position in the Gartner Magic Quadrant.

CEO, Small Business Security Products & Services Company

71% of respondents confirmed that the engagement with The Skills Connection had already led to a tangible increase in new business opportunities.

Value Provided

The value was in ensuring that the messaging was delivered precisely to optimise the impact.

CMO, Large Enterprise Computer Services Company

Value Provided

Better analyst communication = analyst recommendations = $$$

CEO, Medium Enterprise Computer Software Company

Value Provided

Improved our existing (already good) Gartner ranking. Brought us from zero to hero at Forrester.

CEO, Medium Enterprise Computer Software Company

Value Provided

The Skills Connection helped us to sharpen our value proposition and show how we can differentiate ourselves from our competitors. We learned how to deliver evidence to convince analysts.

CMO, Medium Enterprise Computer Software Company

Value Provided

We became a leader in the Magic Quadrant and have remained a leader for the last 3 years. We are also now a leader in the relevant IDC MarketScape (in our first participation in the assessment) and also a leader in Nelson Hall’s NEAT assessment as one of the top-rated vendors

Product Marketer, Medium Enterprise Computer Software Company

Value Provided

Beyond the dialogue with analysts, the process has helped us focus on what we need to do in generating information within our business.

Director of Business Development / Sales, Small Business Professional Services Company

Value Provided

The Skills Connection was able to help us with formulating our story, which resulted in a positive movement in our Gartner Magic Quadrant position and improvement in our relationship with some of the analysts. Additionally, the Skills Connection team’s previous experience as analysts in the industry, has provided us invaluable insights on how to engage and communicate with the analysts.

Strategy Director, Large Enterprise Professional Services Company

Value Provided

The Skills Connection provides an invaluable outsider’s perspective and asks us the key questions the analysts will want answered. They are intensely committed to ensuring we’re optimally positioned and prepared for every analyst engagement.

CMO, Medium Enterprise Computer Software Company

Value Provided

Improved our Gartner Magic Quadrant position and thus the number of leads generated.

CEO, Small Business Professional Services Company

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

We utilized The Skills Connection to prepare an Gartner Magic Quadrant (MQ) briefing deck to move our dot. We also utilized them to discuss messaging with the analysts when we had a CEO change and an impending lawsuit with an industry giant and one of our technology partners mid-way through the MQ process.

Would you recommend The Skills Connection?

We thought we were going to just have a great briefing deck. What surprised us and also exceeded our expectations was the breadth of service and process around the preparation of the inclusion package, right down to how the document should be presented/formatted, the references and the Critical Capabilities report. All of those components made a significant difference. Without them we likely would have repeated the same mistakes made the prior year and quite honestly, I’m convinced without them we likely could have risked even lowering our position instead of improving it.

Rating The Skills Connection

How our organization uses The Skills Connection:

They help us to prepare for our annual Gartner Magic Quadrant evaluations.

Would you recommend The Skills Connection?

Yes – they provide great insight and leadership into the process.

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

We use The Skills Connection to develop Gartner Magic Quadrant responses. The Skills Connection do an excellent job by helping us understand our strengths and weaknesses in the context of an MQ. This understanding is then used to help us develop plans and materials to capitalise on the strengths and constructively address the weaknesses found.

Would you recommend The Skills Connection?

I would strongly recommend The Skills Connection. Not only do they understand and communicate what the analysts are looking for, they actively engage with us and push us, politely but firmly, to think deeply about how we can best portray ourselves. The interactive, enquiring nature of the engagement gets the best from us. The excellent results speak for themselves.

Rating The Skills Connection

4/5 Stars

How our organization uses The Skills Connection:

They provide us support during the Gartner Magic Quadrant process, preparation and execution of analyst vendor briefings and analyst relations planning in general.

Would you recommend The Skills Connection?

They bring in a valuable outside view and challenge my team to produce better results.

Rating The Skills Connection

4.5/5 Stars

How our organization uses The Skills Connection:

The Skills Connection helps drive our analyst relations program and enriches our analyst content to support our success.

Would you recommend The Skills Connection?

I recommend The Skills Connection to anyone who has a great product and needs analyst relations expertise to move it forward in the market.

Rating The Skills Connection

4/5 Stars

How our organization uses The Skills Connection:

Would you recommend The Skills Connection?

I would recommend The Skills Connection to companies who have just started dealing with major analyst groups and don’t understand how best to engage.

Rating The Skills Connection

4.5/5 Stars

How our organization uses The Skills Connection:

To help us in our analyst engagement and Magic Quadrant strategy.

Would you recommend The Skills Connection?

Certainly. They provide excellent insight into the analyst world.

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

The Skills Connection works together with our internal resources on our Gartner and Forrester rankings. They help us to nurture the relationship we have with the analysts.

Would you recommend The Skills Connection?

Yes, we would recommend them and have done already. Why? Because we are very satisfied.

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

- Preparing analyst briefings.

- Advice for creating a working analyst engagement plan.

Would you recommend The Skills Connection?

Definitely! It has been a very effective co-operation. The questions they asked were perfect in order to better structure our go-to-market and analyst engagement approach.

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

Analyst engagement.

Would you recommend The Skills Connection?

Absolutely, the value they have provided is unparalleled. The dedication to their work is unmatched.

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

We are working with The Skills Connection, as an extension of our Analysts Relations team, to help us through consulting and organizing the activities and stories we need to create and execute to engage better with the analyst community.

Would you recommend The Skills Connection?

Yes, we see great value in working with The Skills Connection.

Rating The Skills Connection

4.5/5 Stars

How our organization uses The Skills Connection:

We use Skills Connection as an extension of our Marketing team to manage our analyst relations.

Would you recommend The Skills Connection?

Absolutely – and I do often. They’ve transformed how we interact with, and communicate to, the core analysts in our industry. They helped us hit our Magic Quadrant goal and as a result, have allowed us to give the sales team the ammo they need to be more aggressive when positioning the company against our competitors.

Rating The Skills Connection

4/5 Stars

How our organization uses The Skills Connection:

The Skill Connections helped us to answer our most recent Magic Quadrant (MQ) questionnaire. The new result was that our position in the MQ improved.

Would you recommend The Skills Connection?

Yes, definitely. The why is simple – because we obtained visible results.

Rating The Skills Connection

4/5 Stars

How our organization uses The Skills Connection:

The Skills Connection helps us to establish and improve our overall Analyst Relations. In Terms of Gartner Magic Quadrant (MQ) Analysis they guide us through the whole process and challenge our positions. With their highly proficient skills they have helped us to improve our MQ Position for the third successive time.

Would you recommend The Skills Connection?

Yes. With the length of experience they have in the analyst business they really complete our team. They help us to persistently focus our analyst communication on what really counts.

Rating The Skills Connection

4/5 Stars

How our organization uses The Skills Connection:

The Skills Connection helped us to re-build our analysts presentation, particularly focusing our company offering on relevant & effective messages. This was all based on their extensive experience and knowledge with analysts companies.

Would you recommend The Skills Connection?

I would. Their valuable knowledge and in-house familiarity with Gartner makes their service extremely valuable for companies who decided to invest in promoting their analysts relations.

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

We’re using The Skills Connections for:

  • Analyst engagement: briefings, participation in vendor evaluations
  • User community conference: train staff, review presentations, assist in working out the right presentation content
  • Building our product roadmap: improve our existing documentation and work out our messages more clearly

Would you recommend The Skills Connection?

Yes, I would strongly recommend The Skills Connection for the following reasons:

  • They have always provided very good advice on how to create a convincing story
  • Their ability to structure our arguments to really bring forward the main ideas
  • Their capacity to understand new developments quickly and integrate them effectively into our story for the analysts



More Research on The Skills Connection