Magic Quadrants and Waves



The Skills Connection Customer Testimonial

We saw a big improvement in our standing in the Gartner Magic Quadrant versus our standing in a similar evaluation from Forrester one year ago. It’s very evident to us that the counsel we received helped us present ourselves in a much stronger way with Gartner than we did with Forrester.

Corporate Communications/PR, Small Business Computer Services Company

The Skills Connection Customer Satisfaction Rating

A Corporate Communications/PR at a small business computer services company would be very likely to recommend The Skills Connection for this reason:

This is the second time I have worked with The Skills Connection, and once again I was very impressed with the quality of the advice and the thoroughness of the work. I am positive we would not have fared as well as we did in the Gartner Magic Quadrant without their assistance. They were a tremendous partner throughout the project and always offered very helpful advice. I would absolutely work with them again in the future.

The Skills Connection Customer Testimonial

The money we spent with The Skills Connection proved to be a great investment. We greatly benefited not only from their Magic Quadrant (MQ) process expertise, but also from their skills in delivering all the required information in a concise and catchy way. The final MQ result was fantastic and we would like to thank The Skills Connection for their great support.

Product Marketing, Small Business Computer Software Company

The Skills Connection Customer Testimonial

We entered a new Magic Quadrant directly in the Leaders quadrant. We also learned what you need to do to drive a great campaign out of this.

Product Marketing, Small Business Computer Software Company

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

Aggressively improving our MQ position in a very crowded space.

Would you recommend The Skills Connection?

Yes – the proof is in the pudding – amazing results, time and again.

The Skills Connection Customer Testimonial

We have moved from the bottom of “Niche Player” in the Gartner MQ to a leader with one of the very best scores in completeness of vision – exactly where we wanted to be.

We have a much better understanding of collecting evidence and data on our business performance now. The business intelligence we have built during our engagement with The Skills Connection is now used in all parts of the enterprise.

Strategy Director, Small Business Computer Software Company

The Skills Connection Customer Satisfaction Rating

A Strategy Director at a small business computer software company would be very likely to recommend The Skills Connection for this reason:

With help from The Skills Connection, our company has gone from the worst period of Gartner reviews since our founding to a prominent position as a leader in our market among competitors more than 10 times our size. We can now boast the greatest progress of any vendor in the Magic Quadrant.

The Skills Connection Customer Satisfaction Rating

An Analyst/Influencer Relations at a large enterprise computer services company would be very likely to recommend The Skills Connection for this reason:

Great insights. They are experts on the Magic Quadrant process.

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

The Skills Connection guided our preparation for Magic Quadrants, reviewed the answers, and coached the Product Managers.

Would you recommend The Skills Connection?

After working with The Skills Connection, we moved to Visionaries and now Leaders in just 2 years.

The Skills Connection Customer Satisfaction Rating

A Product Management at a medium enterprise computer software company would be very likely to recommend The Skills Connection for this reason:

We achieved our goal to be Magic Quadrant leaders with the quality of coaching provided by The Skills Connection. Their understanding of the Gartner analysts and MQ process is outstanding.

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

We use The Skills Connection to not only guide us through the MQ process, but to really help in nailing the message, differentiators, the right proof points, and strategy communication.

Would you recommend The Skills Connection?

Yes. They provide a really good collaborative program, focused on enabling our teams, but also acting as a great sounding board for our thoughts and strategy.

The Skills Connection Customer Satisfaction Rating

A Product Management at a medium enterprise computer software company would be very likely to recommend The Skills Connection for this reason:

Their obsession with ‘results-driven’ work, with reasoned and sound arguments, often led us to move from correct answers to effective answers.

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

We used The Skills Connection to help us improve our position in a Gartner Magic Quadrant.

Would you recommend The Skills Connection?

Yes, absolutely. We have succeeded in moving our position from a ‘Niche Player’ in a Gartner MQ to being recognized as one of the ‘Visionaries,’ which is very important for us to be able to compete with other larger players in our industry.

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

We used The Skills Connection to help better our position with the Magic Quadrant and to learn how we can best differentiate ourselves for the analysts.

Would you recommend The Skills Connection?

I would definitely recommend The Skills Connection. The people are what sets them apart. They understand the industry and know how to make an impact.

The Skills Connection Customer Satisfaction

97% of customers would recommend The Skills Connection.*

97%

Why People Say They Recommend The Skills Connection

A Product Marketer of a large enterprise professional services company is very likely to recommend The Skills Connection for the following reason:

Great expertise and strong leadership to drive us through the Magic Quadrant process. Everyone has their day job and Magic Quadrants’ require strong leadership.

Why People Say They Recommend The Skills Connection

A Product Manager of a medium enterprise computer software company is very likely to recommend The Skills Connection for the following reason:

The cooperation with The Skills Connection was essential for us to understand the Gartner Magic Quadrant process and how analysts really think. It has led to a significant improvement in our assessment by Gartner. Beyond that we have gained valuable insights in how to particularly focus the presentation of our solutions on the business value for our customers.

Why People Say They Recommend The Skills Connection

A Product Marketer of a small business computer software company is very likely to recommend The Skills Connection for the following reason:

As the head of marketing at a data security software company, I was very pleased with the insight and guidance provided to us by The Skills Connection in respect of our Gartner Magic Quadrant process. Their collective experience and expertise as former analysts was impressive and evident time and again in our engagement. I can’t think of anyone better to get analyst relations advice from than a strong senior team of former analysts! Best of all, they are great folks to work with and quickly became a liked and trusted extension of the team.

Why People Say They Recommend The Skills Connection

A CMO of a medium enterprise computer software company is very likely to recommend The Skills Connection for the following reason:

They are smart, responsive, and provide quality work. Ultimately they delivered results by helping us materially move our Gartner Magic Quadrant ranking.

Why People Say They Recommend The Skills Connection

An Analyst & Influencer Relations of a large enterprise computer services company is very likely to recommend The Skills Connection for the following reason:

The guidance we have been given has improved our position significantly.

Why People Say They Recommend The Skills Connection

A Product Manager of a medium enterprise computer software company is very likely to recommend The Skills Connection for the following reason:

Good results and they are fun to work with.

71% of respondents confirmed that the engagement with The Skills Connection had already led to a tangible increase in new business opportunities.

Value Provided

Improved our existing (already good) Gartner ranking. Brought us from zero to hero at Forrester.

CEO, Medium Enterprise Computer Software Company

Value Provided

We became a leader in the Magic Quadrant and have remained a leader for the last 3 years. We are also now a leader in the relevant IDC MarketScape (in our first participation in the assessment) and also a leader in Nelson Hall’s NEAT assessment as one of the top-rated vendors

Product Marketer, Medium Enterprise Computer Software Company

Value Provided

Improved our Gartner Magic Quadrant position and thus the number of leads generated.

CEO, Small Business Professional Services Company

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

We utilized The Skills Connection to prepare an Gartner Magic Quadrant (MQ) briefing deck to move our dot. We also utilized them to discuss messaging with the analysts when we had a CEO change and an impending lawsuit with an industry giant and one of our technology partners mid-way through the MQ process.

Would you recommend The Skills Connection?

We thought we were going to just have a great briefing deck. What surprised us and also exceeded our expectations was the breadth of service and process around the preparation of the inclusion package, right down to how the document should be presented/formatted, the references and the Critical Capabilities report. All of those components made a significant difference. Without them we likely would have repeated the same mistakes made the prior year and quite honestly, I’m convinced without them we likely could have risked even lowering our position instead of improving it.

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

We use The Skills Connection to develop Gartner Magic Quadrant responses. The Skills Connection do an excellent job by helping us understand our strengths and weaknesses in the context of an MQ. This understanding is then used to help us develop plans and materials to capitalise on the strengths and constructively address the weaknesses found.

Would you recommend The Skills Connection?

I would strongly recommend The Skills Connection. Not only do they understand and communicate what the analysts are looking for, they actively engage with us and push us, politely but firmly, to think deeply about how we can best portray ourselves. The interactive, enquiring nature of the engagement gets the best from us. The excellent results speak for themselves.

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

The Skills Connection works together with our internal resources on our Gartner and Forrester rankings. They help us to nurture the relationship we have with the analysts.

Would you recommend The Skills Connection?

Yes, we would recommend them and have done already. Why? Because we are very satisfied.

Rating The Skills Connection

4/5 Stars

How our organization uses The Skills Connection:

The Skill Connections helped us to answer our most recent Magic Quadrant (MQ) questionnaire. The new result was that our position in the MQ improved.

Would you recommend The Skills Connection?

Yes, definitely. The why is simple – because we obtained visible results.

Rating The Skills Connection

4/5 Stars

How our organization uses The Skills Connection:

The Skills Connection helps us to establish and improve our overall Analyst Relations. In Terms of Gartner Magic Quadrant (MQ) Analysis they guide us through the whole process and challenge our positions. With their highly proficient skills they have helped us to improve our MQ Position for the third successive time.

Would you recommend The Skills Connection?

Yes. With the length of experience they have in the analyst business they really complete our team. They help us to persistently focus our analyst communication on what really counts.

Rating The Skills Connection

4.5/5 Stars

How our organization uses The Skills Connection:

Preparing for Gartner Magic Quadrant submission; interpreting requirements, story boarding our response, reviewing references, preparing presenters for the briefing presentation and reviewing collateral to be submitted.

Would you recommend The Skills Connection?

Yes, they are easy to work with, and truly become part of the team. They understand Gartner absolutely.

Rating The Skills Connection

5/5 Stars

How our organization uses The Skills Connection:

The Skills Connection supports us through the whole Magic Quadrant (MQ) process; identifying the key messages, selecting and briefing our reference customers and preparing the vendor briefing.

Would you recommend The Skills Connection?

Definitely, because I think that working with The Skills Connection was essential for us to gain a better understanding of the MQ process and to be able to manage it effectively. It also helped us to better communicate the value our solutions provide to prospects and customers.

69% of surveyed customers positively improved their position in a Gartner Magic Quadrant, Forrester Wave or IDC Marketscape as a result of working with The Skills Connection.

The Skills Connection Case Study

Small Business Computer Services Company

Introduction

This case study of a small business computer services company is based on a July 2018 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The money we spent with The Skills Connection proved to be a great investment. Our target analysts have a much sharper understanding of the value we deliver, and now give their clients a stronger endorsement of our solutions.”

“This is the second time I have worked with The Skills Connection, and once again I was very impressed with the quality of the advice and the thoroughness of the work.”

“We saw a big improvement in our standing in the Gartner Magic Quadrant versus our standing in a similar evaluation from Forrester one year ago. The Skills Connection team brings a lot of expertise as it relates to Gartner and helps guide vendors on how to best package their story and provide enough evidence to make it compelling for the analysts. It’s very evident to us that the counsel we received helped us present ourselves in a much stronger way with Gartner than we did with Forrester. They were a tremendous partner throughout the project and always offered very helpful advice. I would absolutely work with them again in the future.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Amazing results, time and again

Introduction

This case study of a small business computer software company is based on a February 2018 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

We have seen that a significantly better Magic Quadrant position, and momentum year-on-year, increases deal volume significantly.

The money we spent with The Skills Connection proved to be a great investment as they have helped us to aggressively improve our Gartner Magic Quadrant (MQ) position in a very crowded space. They have outstanding insight into Gartner and provide invaluable advice and great guidance.

We would certainly recommend The Skills Connection as they have delivered amazing results for us, time and again.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product/service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: Strongly agree
    • Ensured they met schedules and deadlines for the analysts: Strongly agree
    • Facilitated the coordination of activities across their internal response team: Agree
    • Acted as an extension of staff: Strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: Agree
  • Agrees with the following statements:
    • Collaborative: Strongly agree
    • Knowledgeable: Strongly agree
    • Service-oriented: Strongly agree
    • Value for money: Agree
    • Best practice focused: Agree

The Skills Connection Case Study

Medium Enterprise Telecommunications Equipment Company

Introduction

This case study of a medium enterprise telecommunications equipment company is based on an October 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Yes, I absolutely recommend The Skills Connection. We have succeeded in moving our position from a ‘Niche Player’ in a Gartner Magic Quadrant to being recognised as one of the ‘Visionaries’ which is very important for us to be able to compete with other larger players in our industry.

“By working with The Skills Connection we gained an ‘inside view’ of what industry analysts want to hear and a deep understanding of how they will interpret the information they receive. This helped us to tailor our messaging to ensure we pushed the right buttons, all backed-up by the necessary evidence to convince the analysts of our capabilities.”

“The MQ has only just been published, however, we are confident this will result in new business opportunities for us moving forward. Money (and time) well spent.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reason:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Consumer Services Company

Introduction

This case study of a medium enterprise consumer services company is based on a November 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I credit The Skills Connection with conveying the art and science of mastering analyst relations, particularly as related to the Gartner Magic Quadrant research process. We rely on a strong performance in the MQ report to maximize awareness, drive market differentiation, and accelerate sales cycles, in addition to improving all of the processes giving shape to our service. The Skills Connection helped us manage certain risks and uncertainties to attain the top spot in the Gartner annual Magic Quadrant report.”

“I have found their guidance to be instrumental in making the best use of our time and resources for influencing Gartner analysts of the vision and execution behind our services. Excellent service, excellent insights across the process. Unsurpassed professionalism balanced with a cheerful yet challenging camaraderie.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: strongly agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a May 2017 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I strongly agree that The Skills Connection provide value for money. We got to our first Gartner Magic Quadrant (MQ) Leader position ever, as well as two Leader positions in Forrester Waves, which I put down to the enablement we had The Skills Connection. Not only did they guide us through the MQ process, but they really helped us in nailing the message, the differentiators, the right proof points, and communication of our strategy.”

“The analyst we worked with, from The Skills Connection, has been fundamental in continuously challenging and helping us work on all aspects of our analyst engagement, specifically on the end-to-end MQ processes. The ability to understand our product and strategy, and ask the right questions that lead us to find better answers has been fundamental to our results in this area.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: strongly agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a May 2017 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“For us, The Skills Connection are a 5-star company. We achieved our goal to be Magic Quadrant (MQ) Leaders with the quality of coaching they provided. In just two years we moved first to Visionaries and now Leaders. Their understanding of the Gartner analysts and MQ process is outstanding. They guided our preparation for MQs, reviewed the answers, and coached the product managers.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: strongly agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: agree
    • Best practice focused: strongly agree

The Skills Connection Case Study

Medium Enterprise Financial Services Company

Introduction

This case study of a medium enterprise financial services company is based on an April 2017 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection understand the influencer business and are incredibly supportive. They helped focus our team throughout a complex vendor evaluation process and helped to manage the expectations of our management team.”

“They are very professional, consistently honoring all commitments, and they quickly became an integral part of our team. What impressed me most, however, was the way they rallied to our support when we faced a difficult negotiation. You can count on The Skills Connection to provide good guidance and to stand by you no matter what.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reason:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

“The briefing presentation and product demos that we developed for this evaluation were much stronger than they would have been without their guidance. We learned from that process and will be able to apply that knowledge in future evaluations.”

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefit from working with The Skills Connection:
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Agrees with the following statements:
    • Met their internal schedules and deadlines: strongly agree
    • Ensured they met schedules and deadlines for the analysts: strongly agree
    • Facilitated the co-ordination of activities across their internal response team: agree
    • Acted as an extension of staff: strongly agree
    • Enabled them to focus on what was needed and avoid wasting time on anything else: agree
  • Agrees with the following statements:
    • Collaborative: strongly agree
    • Knowledgeable: strongly agree
    • Service-oriented: strongly agree
    • Value for money: agree
    • Best practice focused: strongly agree
  • Rates The Skills Connection as 5 out of 5 stars.

The Skills Connection Case Study

Small Business Computer Hardware Company

Introduction

This case study of a small business computer hardware company is based on a June 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Helping us move up and to the right on the Magic Quadrant is something we fully expect to see as a real business result from this engagement. Our submission this year was 100 times better than last years because of their assistance. We developed collateral and materials and marketing messaging we will continue to utilize throughout the year as well.”

“They were extremely knowledgeable about the Gartner process and their expectations. They went above and beyond working around our schedules to help make our response much better than we would have put together on our own. They helped us put all the information Gartner would want to see in a format they would want to see it in, hitting the points Gartner would care about. Their engagement was extremely valuable to help us for honing in on our essential story to help shape our marketing message, as well to help with customer endeavors.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select The Skills Connection:

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

The key features and functionalities of The Skills Connection that the surveyed company uses:

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

The surveyed company achieved the following results with The Skills Connection:

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We used The Skills Connection to prepare a Gartner Magic Quadrant (MQ) briefing deck with the aim of moving our dot. We also utilized them to discuss messaging with the analysts when we had a CEO change and an impending lawsuit with an industry giant and one of our technology partners mid-way through the MQ process.”

“We thought we were going to just have a great briefing deck. What surprised us and also exceeded our expectations was the breadth of service and process around the preparation of the inclusion package, right down to how the document should be presented/formatted, the references and the Critical Capabilities report. All of those components made a significant difference.”

“Yes, I would recommend them. The insight and experience they bring to the table about the inner-workings at an analyst firm are extremely valuable to ensuring we put the right information forward, in the right format at the right time. Without them we likely would have repeated the same mistakes made the prior year and quite honestly, I’m convinced without them we likely could have risked even lowering our position instead of improving it.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create compelling evidence-based cases for analysts

Results

  • Experience gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
    • Gave us insight into what analysts were looking for..ie. they want evidence on how they can refer you to a client
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Large Enterprise Computer Services Company

Introduction

This case study of a large enterprise computer services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection to develop Gartner Magic Quadrant (MQ) responses. The Skills Connection do an excellent job by helping us understand our strengths and weaknesses in the context of an MQ. This understanding is then used to help us develop plans and materials to capitalise on the strengths and constructively address the weaknesses found.”

“We have seen improvements in our Gartner Magic Quadrant positions in several areas which have attracted positive comments from our customers.”

“The Skills Connection understand the process, the analysts and the client very well. I am particularly impressed by how they quickly familiarise themselves with the clients business and use this knowledge to suggest improvements and the means to address analyst perceived weaknesses.”

“I would strongly recommend The Skills Connection. Not only do they understand and communicate what the analysts are looking for, they actively engage with us and push us, politely but firmly, to think deeply about how we can best portray ourselves. The interactive, enquiring nature of the engagement gets the best from us. The excellent results speak for themselves.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Medium Enterprise Computer Services Company

Introduction

This case study of a medium enterprise computer services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection enabled us to craft the right response to the Gartner Magic Quadrant (MQ) questionnaire and tailor our presentation to focus on each element that the analysts were looking at. The net result was that we were included for the first time.”

“I would recommend The Skills Connection as they provide an excellent insight into the analyst world. We received, for them, exactly the help and services that we needed to achieve our objective of MQ inclusion.”

Challenges

  • Engaged with The Skills Connection for the following reason:
    • Did not have the in-house expertise to effectively engage with analysts

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefit from working with The Skills Connection:
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4.5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection works together with our internal resources on our Gartner and Forrester rankings. They particularly help us in nurturing the relationship we have with the analyst community.”

“I have been very satisfied with their services due to the unique skillset they have, good co-operation and really great execution.”

“I would recommend, and infact a number of times have, recommended The Skills Connection because we are so satisfied with what they do. They specifically have helped us to improve our existing (already good) Gartner ranking and have brought us from zero to hero at Forrester.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We work with The Skills Connection on our overall analyst engagement. Their knowledge and contribution is enormous.”

“They have hepled us to increase our position in Gartner’s Magic Quadrant and have helped us generally in planning our analyst engagement.”

“I would absolutely recommend them. The value they have provided is unparalleled. The dedication they show to their work is unmatched.”

Challenges

  • Engaged with The Skills Connection for the following reason:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Help them enter an assessment, such as an MQ/Wave/Marketscape, for the first time
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create an internal learning environment so that their team can be more effective in the future
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection helped us in responding to the Gartner Magic Quadrant (MQ) survey.”

“We witnessed very good, visible results after using their services – specifically our position improved.”

“The MQ is one of the most important factors influencing our target buyers’ decision-making for solutions like ours. We have been included in the MQ in the past but without any position improvement year-over-year. Improving position is definitely a favorable factor in attracting prospects and The Skills Connection helped us to achieve this. I would definitely recommend them.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape

Results

  • Experiences gained with The Skills Connection:
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefit from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
  • Rates The Skills Connection 4 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection has helped us to establish and improve our overall analyst relations. In terms of Gartner Magic Quadrant (MQ) analysis, they guide us through the whole process and challenge our positions. With their highly proficient skills they have helped us to improve our MQ Position for the third successive time.”

“The Skills Connection provide highly qualified support in a timely manner. I recommend them without any reservation. By virtue of their experience in the analyst business they really complete our team. They help us to persistently focus our analyst communication on what really counts. They have helped us to sharpen our value proposition and show how we truly differentiate from our competition.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 4 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection team work with us on a range of activities. This starts with our overall analyst engagement, including briefings and participation in various vendor evaluations. In addition, they are working with us on our user conference. This involves training staff on presenting, helping them to work out the right content and reviewing their draft presentations. Lastly, they are also a part of the team that is working to improve our product roadmap document; ensuring that all our messages are really clear.”

“I would strongly recommend The Skills Connection for the following reasons: – they have always provided very good advice on how to create a convincing story, their ability to structure our arguments to focus on the main ideas, their capacity to understand new developments quickly and integrate them into our story for the relevant analysts. Overall they have the capacity to help craft an effective storyline and bring out the essential elements, they provide very constructive feedback, and have a very effective structured approach.”

“With their help we became a leader in the Magic Quadrant and have remained a leader for the last 3 years. We are now also a leader in the relevant IDC MarketScape (on our first attempt) as well as a leader in Nelson Hall’s NEAT assessment where we are one of the most highly ratedd suppliers.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Did not have the in-house expertise to effectively engage with analysts
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Provide the necessary expertise to effectively engage analysts
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
    • Effectively communicates the unique value of their products / services
  • Rates The Skills Connection 5 out of 5 stars.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use The Skills Connection as an extension to our analyst relations (AR) team and to provide the knowledge, objectivity, and consistency we could well lack if we relied solely on our own in-house resource.”

“We find them professional, helpful, engaged and they understand our needs well.”

“They ensure that we are presenting, inquiring with, and engaging the right analysts to progress our coverage and understanding by the relevant analysts.”

“I would absolutely recommend them. They have helped us to get far better and more consistent results with our AR program and have helped us to achieve better and more consistent results with Magic Quadrants. They clearly have the skills in abundance to do that for other organizations looking to achieve the same.”

Challenges

  • Engaged with The Skills Connection for the following reasons:
    • Wanted to learn how to effectively differentiate themselves from their competitors when talking with analysts
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business
    • Were concerned that coverage of their product / services by analysts would negatively impact their business

Use Case

  • Uses The Skills Connection to:
    • Show them how to gather the right information for analysts
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Provide the tools and best practices needed to build a strong case for analysts
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
    • The skills needed to communicate with analysts in the future
    • Unique insights about their solution that were instrumental in winning over analysts
  • Benefits from working with The Skills Connection:
    • Made the most effective use of their internal resources
    • Generated new business by improving the clarity of their market story
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4.5 out of 5 stars.

Case Study: Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Skills Connection helped us with the Gartner Magic Quadrant (MQ) survey.”

“They have added a lot of value to our Gartner process and help us deal effectively with Gartner – something we struggle with.”

“The result has been that they have helped us to improve our MQ position and thus the number of leads generated.”

Challenges

  • Engaged with The Skills Connection for the following reason:
    • Wanted to change their position in the MQ/Wave/Marketscape to generate new business

Use Case

  • Uses The Skills Connection to:
    • Show them how to effectively communicate their story to analysts
    • Help them improve their position in an MQ/Wave/Marketscape
    • Focus just on what was needed, and avoid wasting time on anything else
    • Create compelling evidence-based cases for analysts

Results

  • Experiences gained with The Skills Connection:
    • Confidence communicating the unique value of their solution to analysts
    • The ability to create a strong evidence-based case to analysts covering their product / service
  • Benefits from working with The Skills Connection:
    • Positively shifted their position in the MQ/Wave/Marketscape
    • Received better results than when they had engaged with analysts
    • Provided their internal team the tools and skills to effectively engage with analysts
  • Rates The Skills Connection 4.5 out of 5 stars.

The Skills Connection Customer Testimonial

Part of the team

The Skills Connection significantly improved our analyst relations strategy and our placement in the Gartner Magic Quadrant. The provided an excellent complement to our small in house team.

CMO, Medium Enterprise Computer Software Company

The Skills Connection Customer Satisfaction Rating

A Sales/Director/Business Development at a medium enterprise computer software company would be very likely to recommend The Skills Connection for this reason:

I think The Skills Connection helped us in all the aspects related to the wave and MQ (RFI, Demo, briefing) in a way that could not have been achieved without them.

The Skills Connection Customer Testimonial

Value Provided

As a result of The Skills Connection, we leaped into the Leaders Quadrant, thus ensuring we will be shortlisted when competing for a bid.

Analyst/Influencer Relations, Large Enterprise Computer Software Company

The Skills Connection Customer Satisfaction Rating

Why People Say They Recommend The Skills Connection

An Analyst/Influencer Relations at a large enterprise computer software company would be very likely to recommend The Skills Connection for this reason:

From start to finish, members of The Skills Connection were top-notch, professional, and very skillful at their craft. They quickly gained the trust of the team and provided invaluable input at each step of the evaluation.

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

To augment our internal team for important Magic Quadrant (MQ) projects

Would you recommend The Skills Connection?

Yes, they were a huge help and invaluable to us achieving our goals on the recent MQ we participated in.

The Skills Connection Customer Testimonial

Value Provided

They were able to help us hone our story and improved our survey submission, briefing deck and demo for our recent Gartner Magic Quadrant (MQ) project. I truly believe we benefited in our MQ position because of their help and advice.

Product Marketing, Medium Enterprise Computer Software Company

The Skills Connection Customer Satisfaction Rating

Why People Say They Recommend The Skills Connection

A Product Marketing at a medium enterprise computer software company is very likely to recommend The Skills Connection for this reason:

The team was invaluable with our recent Gartner Magic Quadrant (MQ) project. They coached us and enabled us to succeed in all our goals.

The Skills Connection Customer Satisfaction Rating

A Product Management at a medium enterprise computer software company would be very likely to recommend The Skills Connection for this reason:

I was very impressed with the quality of work and effort provided. And I truly enjoyed working with them. They encouraged and guided us to think about our messaging at a level I don’t think we ever had . It wasn’t always easy work but they made it fun and the end result is something we’ll not only be using for the MQ submission but in various forms throughout our company.

The Skills Connection Customer Satisfaction Rating

An Analyst/Influencer Relations at a medium enterprise computer software company would be very likely to recommend The Skills Connection for this reason:

Where do I begin. There’s simply NO WAY to navigate the nuances and complexities of a major research assessment without some insight into how analysts think and behave in the context of a research study. It’s a rigorous process for both analyst and vendor if done right, and you must go in with the right mindset and the right approach when responding to study questionnaires, and interaction in general. Only a former research analyst can truly guide you through an experience like that. We joke that our Skills Connection analyst is our “oracle”, but without her we’d be flying blind. Sure – you might get top right eventually based on execution alone, but the experience you give analysts and the quality of the information you provide gives analysts a sense of how organized and ready for prime time you are. Don’t be sloppy and don’t provide the wrong kind of information or you’ll miss out on massive opportunities. Trust me – you won’t get it right without the right guidance.

The Skills Connection Customer Testimonial

Moving to the Leaders Quadrant will open many doors for our business.

Product Marketing, Large Enterprise Computer Software Company

The Skills Connection Customer Review

4.5/5 Stars

How our organization uses The Skills Connection:

We used The Skills Connection to support our team for a Gartner Magic Quadrant (MQ) evaluation

Would you recommend The Skills Connection?

Yes, analysts have a difficult job going through 15+ submissions. The Skills Connection’s knowledge of what analysts are looking for and how to make it easier on them to do their job was valuable in shaping our response.

The Skills Connection Customer Satisfaction Rating

A Product Marketing at a large enterprise computer software company would be very likely to recommend The Skills Connection for this reason:

We are The Skills Connection 10/10 as the expertise they demonstrate around analyst reviews is very useful to a team going through these evaluations. We are clear that following their methodology is likely to result in a better position.

The Skills Connection Customer Satisfaction Rating

A Corporate Communications/PR at a medium enterprise computer services company would be very likely to recommend The Skills Connection for this reason:

I think for a lofty analyst cycle, like that of the Gartner MQ, it was critical to have an expert sounding board to guide the process and keep the team focused on the specific deliverable the analyst was looking for.

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

Gartner Magic Quadrant support

Would you recommend The Skills Connection?

They are a great team, easy to work with, offering strong guidance and expertise. The analyst we worked with was great and absolutely became an integral part of our winning team

The Skills Connection Customer Satisfaction Rating

Better Magic Quadrant results

A Product Management at a medium enterprise computer software company would be very likely to recommend The Skills Connection for this reason:

The Skills Connection gave us a specific blueprint and step-by-step expert advice on how to properly utilize and engage Gartner in inquiries and briefings, and how to provide the best possible submission into the Gartner Magic Quadrant process. If you follow their advice, and commit to the amount of work required, you will definitely get a better result in working with Gartner.

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

To help us clarify our value proposition for the analyst community and help us improve our Gartner MQ standing.

Would you recommend The Skills Connection?

Yes. They helped coordinate our team’s internal responses in order to ensure that we answered every question thoroughly. We had a large internal team responsible for different areas of the MQ, so that consistency was incredibly valuable. It was also helpful that The Skills Connection was available to answer questions from other team members that might not have been as familiar with the Magic Quadrant or analyst relations.

The Skills Connection Customer Testimonial

They helped us get into the Leader’s Quadrant! Can’t get better than that!

CMO, Medium Enterprise Computer Software Company

The Skills Connection Customer Satisfaction Rating

A CMO at a medium enterprise computer software company would be very likely to recommend The Skills Connection for this reason:

It was great working with The Skills Connection on our analyst strategy and moving up our ranking in the Gartner Magic Quadrant (MQ).

They provided a great framework for answering the questionnaire and spent time to ensure that all of the internal contributors were well informed, had a place to ask questions, and were able to answer the questionnaire thoroughly.

The Gartner MQ can be a bit of a mystery and the Skills Connection was able to provide valuable and relevant feedback and guidance throughout the entire process.

The Skills Connection Customer Review

No doubt they improved the Magic Quadrant result

5/5 Stars

How our organization uses The Skills Connection:

Specifically to assist us through our first Magic Quadrant

Would you recommend The Skills Connection?

Yes certainly – I have no doubt that TSC’s involvement with our MQ materially improved the result.

The Skills Connection Customer Testimonial

The Skills Connection proved to be a great investment for us. Our consultant gave us incredibly useful insights at every step of our first Magic Quadrant process. He was thoughtful, responsive, and expert and helped us improve our analyst-facing materials at every opportunity. We are smarter in all of our analyst-facing engagements because of what we learned from The Skills Connection during this process.

Analyst/Influencer Relations, Medium Enterprise Computer Software Company

The Skills Connection Customer Satisfaction Rating

An Analyst/Influencer Relations at a medium enterprise computer software company would be very likely to recommend The Skills Connection for this reason:

The Skills Connection held our hands through our first Gartner Magic Quadrant with very practiced and effective guidance. We are so glad we involved them.

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

We used The Skills Connections as our consulting partner during our Gartner MQ and CC assessment. They worked with us before we received the Gartner’s welcome package until the final report was published. It was an eight month period of co-working, where we received far more from them than we ever expected to.

Would you recommend The Skills Connection?

Yes, strongly. Because they work as if they are a part of the team. At some point during our time together, they had more energy to fight for things in our favor than we had ourselves. And that is priceless.

The Skills Connection Customer Testimonial

They gave us the map. Based on their former research experience we were able to get into the analysts’ internal mindset. So not only were we able to provide relevant content during the assessment, but we also understood how to use it for our benefit when interacting with the rest of the market. We now have strong marketing positioning because of the work we did with The Skills Connection.

CMO, Medium Enterprise Computer Services Company

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

To better respond to the Gartner Magic Quadrant process.

Would you recommend The Skills Connection?

Yes, They act like owners, they are very committed to the result and they are always available.

The Skills Connection Customer Testimonial

Utilising The Skills Connection’s skills and knowledge, we were able to deliver an outstanding result for the Gartner Magic Quadrant we appear in.

Product Marketing, Medium Enterprise Computer Services Company

The Skills Connection Customer Review

Delivered beyond our expectations

5/5 Stars

How our organization uses The Skills Connection:

The Skills Connection has assisted us in analyst relations and, particularly, specific assessment reports, such as the Gartner Magic Quadrant and Forrester Wave.

Would you recommend The Skills Connection?

Yes. Very professional, competent and friendly team who delivered results beyond our expectations.

The Skills Connection Customer Testimonial

The Skills Connection helped us maximize our position in our first Magic Quadrant (MQ) with great momentum for our second MQ. Our position was strong enough to call out key differentiators in our MQ reprints that we delivered to our prospects and customers. In addition, the MQ results were strong enough to make a positive impression with our investors.

Analyst/Influencer Relations, Medium Enterprise Computer Software Company

The Skills Connection Customer Testimonial

The money we spent with The Skills Connection proved to be a great investment. We entered our first Magic Quadrant as a vendor, and The Skills Connection played a critical role empowering us to set expectations with our executives and achieve realistic goals. The Skills Connection also educated us on how to effectively communicate our value propositions and key differentiators in a way that would resonate with the analysts. They have established themselves as a highly valued source of coaching, support and insight for business critical initiatives with large industry analyst firms.

Analyst/Influencer Relations, Medium Enterprise Computer Software Company

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

We engaged TSC to help us with our Gartner Magic Quadrant (MQ) submission.

Would you recommend The Skills Connection?

Yes, we would because they are able to synthesize the MQ submission process into an actionable process, creating internal alignment with our various stakeholders who otherwise would have had difficulty executing efficiently.

The Skills Connection Customer Testimonial

With The Skills Connection’s help, we’ve been creeping our way up the Magic Quadrant, and along the way, we’ve been developing great relationships with the Gartner analysts.

CEO, Small Business Professional Services Company

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

Coach and adviser on how to engage Gartner analysts and navigate the MQ process.

Would you recommend The Skills Connection?

Yes (and I do!)

The Skills Connection Customer Testimonial

Our score in the Magic Quadrant materially improved as we went from the Challenger’s Quadrant to the Leaders Quadrant. That is what we hired them to do and they were successful.

CEO, Medium Enterprise Computer Services Company

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

We used The Skills Connection to assist us in the preparation of our responses to the Magic Quadrant.

Would you recommend The Skills Connection?

We would recommend The Skills Connection without hesitation. It was great value for the money. Our score improved over the prior year and we attribute much of that improvement directly to their efforts. They can think like the analysts which is invaluable in terms for assuring that responses hit the mark. and they were very flexible with their time and willing to work around our schedules which we greatly appreciated. We will use them again.

The Skills Connection Customer Review

5/5 Stars

How our organization uses The Skills Connection:

Would you recommend The Skills Connection?

I would recommend them to anyone, except the competition!

The Skills Connection Customer Testimonial

Winning Waves and MQs isn’t always possible. But when you do time and time again, you hear from sales quite a bit that there is considerable value.

Analyst/Influencer Relations, Large Enterprise Metals & Mining Company

The Skills Connection Customer Satisfaction Rating

A Product Marketing at a Medium Enterprise Computer Software Company would be very likely to recommend The Skills Connection for this reason:

We all know that having a great product alone will not necessarily get you a spot in the Leader’s Quadrant of the Gartner Magic Quadrant (MQ). You have to execute at a high-level on the 3 phases of the MQ: customer references, questionnaire, and demo.

The Skills Connection guided our team and enabled us to successfully execute on a strategic process for each phase of the MQ with the result being a leadership position for the 2nd year in a row.

I could not imagine going through this process without The Skills Connection team.

The Skills Connection Customer Testimonial

Significantly better Gartner Magic Quadrant (MQ) position and momentum moves deals our way in a significant manner.

Sales/Director/Business Development, Small Business Computer Software Company

The Skills Connection Customer Satisfaction Rating

A Product Marketing Manager at a small business computer software company would be very likely to recommend The Skills Connection for this reason:

I have worked with TSC on two engagements, one on briefing best practices (including vendor briefing preparation) and one on a Magic Quadrant (first-time participation). We overachieved really in both cases, especially for the MQ. However, it was not only the results, also the overall collaboration was great. They quickly understood our situation and coached us giving great input and were very flexible. It has always been fun to work with TSC, too!