TechValidate Research on Gusto

5 Charts


Gusto Partner Research

How does Gusto provide value to your firm?

It is valuable to my firm to be able to offer HR tools and services (time tracking, PTO, access to HR experts, etc.) to my clients through Gusto.
39%
It is valuable to my firm to be able to offer benefits (health insurance, 401(k)s, etc.) to my clients through Gusto.
29%
It is valuable to my firm to be able to offer HR and benefits that are integrated with payroll to my clients.
27%
Gusto makes it easier for my firm to focus on advisory services for my clients.
60%
Joining Gusto for Partners was a good decision for my firm.
55%
Gusto helps my firm grow.
24%
None, Gusto doesn't provide value
5%
Other
6%

Gusto Customer Research

Of owners who are new to offering benefits, 58% say they are able to better attract & hire top talent, and 44% say morale has improved.

What changes have you seen in your business since you started offering employee benefits?

I’m able to better attract and hire top talent.
36%
Employee morale has improved.
28%
Employee retention has improved.
19%
It didn’t improve anything.
8%
Employee productivity has increased.
7%
Overall employee health has improved.
6%

Gusto Customer Research

Why small businesses offer benefits

Why did you decide to offer benefits to your employees?

To stay competitive in hiring
74%
To make my employees happy
78%
To be compliant
17%
It’s less expensive than giving raises
3%
To prevent employee churn
30%

Gusto Customer Research

Users spent an average of 24 minutes running payroll when using traditional payroll providers.

How much time (in minutes) did you spend each time you ran payroll before Gusto (with your previous payroll provider)?

Average Response by Company Size:

Educational Institution
60 Minutes
Large Enterprise
5 Minutes
Medium Enterprise
157 Minutes
Non-profit
25 Minutes
Small Business
22 Minutes
Overall Average
24 Minutes

Gusto Customer Research

Users spent an average of 29 minutes running payroll before switching to Gusto.

How much time (in minutes) did you spend each time you ran payroll before Gusto (with your previous payroll provider)?

Average Response by Company Size:

Cultural Institution
50 Minutes
Educational Institution
35 Minutes
Fortune 500
5 Minutes
Global 500
10 Minutes
Large Enterprise
11 Minutes
Medium Enterprise
125 Minutes
Membership Organization
45 Minutes
Non-profit
31 Minutes
Small Business
29 Minutes
Overall Average
29 Minutes



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