TechValidate Research on Gusto

10 Charts


Gusto Customer Research

Who was your most recent payroll provider prior to switching to Gusto?

ADP: 10%
BambooHR: 0%
Intuit/QuickBooks: 16%
Paychex: 6%
Paycom: 0%
Paycor: 0%
Paylocity: 1%
Rippling: 0%
Square: 1%
TriNet: 0%
Workday: 0%
Zenefits: 0%
A local provider: 5%
None, Gusto is my first payroll experience: 41%
None, I was using spreadsheets or doing it by hand: 12%
Other: 8%

Gusto Customer Research

Since switching to Gusto, how much money per month do you save on payroll and HR administration?

Average Response by Industry:

Agriculture
250 Dollars per month
Architecture
67 Dollars per month
Automotive & Transport
5 Dollars per month
Banking
0 Dollars per month
Beverage
60 Dollars per month
Computer Hardware
0 Dollars per month
Computer Services
28 Dollars per month
Computer Software
52 Dollars per month
Construction
27 Dollars per month
Consumer Products
90 Dollars per month
Consumer Services
93 Dollars per month
Educational Institution
28 Dollars per month
Energy & Utilities
-30 Dollars per month
Engineering
11 Dollars per month
Environmental Services & Equipment
130 Dollars per month
Financial Services
27 Dollars per month
Food
25 Dollars per month
Gaming
0 Dollars per month
Government
0 Dollars per month
Healthcare
201 Dollars per month
Hospitality
30 Dollars per month
Industrial Manufacturing
47 Dollars per month
Insurance
0 Dollars per month
Legal
0 Dollars per month
Marketing & Advertising
20 Dollars per month
Media & Entertainment
114 Dollars per month
Membership Organization
12 Dollars per month
Non-profit
46 Dollars per month
Pharmaceuticals
0 Dollars per month
Professional Services
37 Dollars per month
Real Estate
31 Dollars per month
Retail
108 Dollars per month
Security Products & Services
0 Dollars per month
Service Provider
11 Dollars per month
Telecommunications Equipment
0 Dollars per month
Transportation Services
26 Dollars per month
Wholesale Distribution
825 Dollars per month
Overall Average
59 Dollars per month

Gusto Customer Research

What does Gusto do better than your previous payroll provider? (choose many)

Gusto is easier to use
74%
With Gusto, my firm spends lesser time running payroll
40%
Gusto is more automated
54%
With Gusto, there are fewer errors
26%
Gusto has more/better integrations with other apps I use
30%
My clients are more satisfied with Gusto
30%
Gusto's customer service is better
39%
Gusto is more delightful to use
35%
Nothing, it is about the same
8%

Gusto Customer Research

What payroll provider(s) were you using prior to joining Gusto?

ADP
49%
Paychex
39%
Intuit Quickbooks
64%
Paycom
2%
Paycor
5%
Paylocity
6%
Patriot
5%
Rippling
3%
Zenefits
4%
A local provider
8%
None, Gusto is my first payroll experience
9%
None, I was using spreadsheets or doing it by hand
3%
Other
14%

Gusto Customer Research

Which best describes your firm type?

Full-Service Accounting Firm: 40%
Bookkeeping Firm: 30%
Outsourced Accounting Firm: 14%
Tax Firm: 8%
Audit firm: 0%
Other: 8%

Gusto Partner Research

How does Gusto provide value to your firm?

It is valuable to my firm to be able to offer HR tools and services (time tracking, PTO, access to HR experts, etc.) to my clients through Gusto.
39%
It is valuable to my firm to be able to offer benefits (health insurance, 401(k)s, etc.) to my clients through Gusto.
29%
It is valuable to my firm to be able to offer HR and benefits that are integrated with payroll to my clients.
27%
Gusto makes it easier for my firm to focus on advisory services for my clients.
60%
Joining Gusto for Partners was a good decision for my firm.
55%
Gusto helps my firm grow.
24%
None, Gusto doesn't provide value
5%
Other
6%

Gusto Customer Research

Of owners who are new to offering benefits, 58% say they are able to better attract & hire top talent, and 44% say morale has improved.

What changes have you seen in your business since you started offering employee benefits?

I’m able to better attract and hire top talent.
36%
Employee morale has improved.
28%
Employee retention has improved.
19%
It didn’t improve anything.
8%
Employee productivity has increased.
7%
Overall employee health has improved.
6%

Gusto Customer Research

Why small businesses offer benefits

Why did you decide to offer benefits to your employees?

To stay competitive in hiring
74%
To make my employees happy
78%
To be compliant
17%
It’s less expensive than giving raises
3%
To prevent employee churn
30%

Gusto Customer Research

Users spent an average of 24 minutes running payroll when using traditional payroll providers.

How much time (in minutes) did you spend each time you ran payroll before Gusto (with your previous payroll provider)?

Average Response by Company Size:

Educational Institution
60 Minutes
Large Enterprise
5 Minutes
Medium Enterprise
157 Minutes
Non-profit
25 Minutes
Small Business
22 Minutes
Overall Average
24 Minutes

Gusto Customer Research

Users spent an average of 29 minutes running payroll before switching to Gusto.

How much time (in minutes) did you spend each time you ran payroll before Gusto (with your previous payroll provider)?

Average Response by Company Size:

Cultural Institution
50 Minutes
Educational Institution
35 Minutes
Fortune 500
5 Minutes
Global 500
10 Minutes
Large Enterprise
11 Minutes
Medium Enterprise
125 Minutes
Membership Organization
45 Minutes
Non-profit
31 Minutes
Small Business
29 Minutes
Overall Average
29 Minutes



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