Gusto Research Charts | TechValidate

Gusto Customer Research

Who was your most recent payroll provider prior to switching to Gusto?

ADP: 10%

BambooHR: 0%

Intuit/QuickBooks: 16%

Paychex: 6%

Paycom: 0%

Paycor: 0%

Paylocity: 1%

Rippling: 0%

Square: 1%

TriNet: 0%

Workday: 0%

Zenefits: 0%

A local provider: 5%

None, Gusto is my first payroll experience: 41%

None, I was using spreadsheets or doing it by hand: 12%

Other: 8%

Gusto Customer Research

Since switching to Gusto, how much money per month do you save on payroll and HR administration?

Average Response by Industry:

Agriculture	250 Dollars per month
Architecture	67 Dollars per month
Automotive & Transport	5 Dollars per month
Banking	0 Dollars per month
Beverage	60 Dollars per month
Computer Hardware	0 Dollars per month
Computer Services	28 Dollars per month
Computer Software	52 Dollars per month
Construction	27 Dollars per month
Consumer Products	90 Dollars per month
Consumer Services	93 Dollars per month
Educational Institution	28 Dollars per month
Energy & Utilities	-30 Dollars per month
Engineering	11 Dollars per month
Environmental Services & Equipment	130 Dollars per month
Financial Services	27 Dollars per month
Food	25 Dollars per month
Gaming	0 Dollars per month
Government	0 Dollars per month
Healthcare	201 Dollars per month
Hospitality	30 Dollars per month
Industrial Manufacturing	47 Dollars per month
Insurance	0 Dollars per month
Legal	0 Dollars per month
Marketing & Advertising	20 Dollars per month
Media & Entertainment	114 Dollars per month
Membership Organization	12 Dollars per month
Non-profit	46 Dollars per month
Pharmaceuticals	0 Dollars per month
Professional Services	37 Dollars per month
Real Estate	31 Dollars per month
Retail	108 Dollars per month
Security Products & Services	0 Dollars per month
Service Provider	11 Dollars per month
Telecommunications Equipment	0 Dollars per month
Transportation Services	26 Dollars per month
Wholesale Distribution	825 Dollars per month
Overall Average	59 Dollars per month

Gusto Customer Research

What does Gusto do better than your previous payroll provider? (choose many)

Gusto is easier to use	74%
With Gusto, my firm spends lesser time running payroll	40%
Gusto is more automated	54%
With Gusto, there are fewer errors	26%
Gusto has more/better integrations with other apps I use	30%
My clients are more satisfied with Gusto	30%
Gusto's customer service is better	39%
Gusto is more delightful to use	35%
Nothing, it is about the same	8%

Gusto Customer Research

What payroll provider(s) were you using prior to joining Gusto?

ADP	49%
Paychex	39%
Intuit Quickbooks	64%
Paycom	2%
Paycor	5%
Paylocity	6%
Patriot	5%
Rippling	3%
Zenefits	4%
A local provider	8%
None, Gusto is my first payroll experience	9%
None, I was using spreadsheets or doing it by hand	3%
Other	14%

Gusto Customer Research

Which best describes your firm type?

Full-Service Accounting Firm: 40%

Bookkeeping Firm: 30%

Outsourced Accounting Firm: 14%

Tax Firm: 8%

Audit firm: 0%

Other: 8%

Gusto Partner Research

How does Gusto provide value to your firm?

It is valuable to my firm to be able to offer HR tools and services (time tracking, PTO, access to HR experts, etc.) to my clients through Gusto.	39%
It is valuable to my firm to be able to offer benefits (health insurance, 401(k)s, etc.) to my clients through Gusto.	29%
It is valuable to my firm to be able to offer HR and benefits that are integrated with payroll to my clients.	27%
Gusto makes it easier for my firm to focus on advisory services for my clients.	60%
Joining Gusto for Partners was a good decision for my firm.	55%
Gusto helps my firm grow.	24%
None, Gusto doesn't provide value	5%
Other	6%

Gusto Customer Research

Of owners who are new to offering benefits, 58% say they are able to better attract & hire top talent, and 44% say morale has improved.

What changes have you seen in your business since you started offering employee benefits?

I’m able to better attract and hire top talent.	36%
Employee morale has improved.	28%
Employee retention has improved.	19%
It didn’t improve anything.	8%
Employee productivity has increased.	7%
Overall employee health has improved.	6%

Gusto Customer Research

Why small businesses offer benefits

Why did you decide to offer benefits to your employees?

To stay competitive in hiring	74%
To make my employees happy	78%
To be compliant	17%
It’s less expensive than giving raises	3%
To prevent employee churn	30%

Gusto Customer Research

Users spent an average of 24 minutes running payroll when using traditional payroll providers.

How much time (in minutes) did you spend each time you ran payroll before Gusto (with your previous payroll provider)?

Average Response by Company Size:

Educational Institution	60 Minutes
Large Enterprise	5 Minutes
Medium Enterprise	157 Minutes
Non-profit	25 Minutes
Small Business	22 Minutes
Overall Average	24 Minutes

Gusto Customer Research

Users spent an average of 29 minutes running payroll before switching to Gusto.

How much time (in minutes) did you spend each time you ran payroll before Gusto (with your previous payroll provider)?

Average Response by Company Size:

Cultural Institution	50 Minutes
Educational Institution	35 Minutes
Fortune 500	5 Minutes
Global 500	10 Minutes
Large Enterprise	11 Minutes
Medium Enterprise	125 Minutes
Membership Organization	45 Minutes
Non-profit	31 Minutes
Small Business	29 Minutes
Overall Average	29 Minutes

TechValidate Research on Gusto

10 Charts

Of owners who are new to offering benefits, 58% say they are able to better attract & hire top talent, and 44% say morale has improved.

Why small businesses offer benefits

Users spent an average of 24 minutes running payroll when using traditional payroll providers.

Users spent an average of 29 minutes running payroll before switching to Gusto.