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TechValidate Research on Gusto

These pages present data that TechValidate has sourced via direct research with verified customers and users of Gusto. TechValidate stands behind the authenticity of all published data. Learn more »



3,356 Customers Surveyed

30,800 Data Points Collected

1018 Published TechFacts

2 Published Charts



Selected Research Highlights


Gusto Customer Testimonial

Gusto makes us seem like business pros even though we have no clue when it comes to payroll and HR.

Business Owner, Small Business Consumer Services Company

Gusto Customer Research

Users spent an average of 29 minutes running payroll before switching to Gusto.

How much time (in minutes) did you spend each time you ran payroll before Gusto (with your previous payroll provider)?

Average Response by Company Size:

Cultural Institution
50 Minutes
Educational Institution
35 Minutes
Fortune 500
5 Minutes
Global 500
10 Minutes
Large Enterprise
11 Minutes
Medium Enterprise
125 Minutes
Membership Organization
45 Minutes
Non-profit
31 Minutes
Small Business
29 Minutes
Overall Average
29 Minutes

Gusto Customer Testimonial

Setting up Gusto took no time at all. I expected it to be complicated, but Gusto made it really straightforward.

Co-Founder, Small Business Consumer Services Company

Gusto Customer Research

Users spent an average of 24 minutes running payroll when using traditional payroll providers.

How much time (in minutes) did you spend each time you ran payroll before Gusto (with your previous payroll provider)?

Average Response by Company Size:

Educational Institution
60 Minutes
Large Enterprise
5 Minutes
Medium Enterprise
157 Minutes
Non-profit
25 Minutes
Small Business
22 Minutes
Overall Average
24 Minutes


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About Gusto

Gusto provides payroll, benefits and HR to over 40,000 small business customers.

Gusto Website   Gusto Website