TechValidate Research on Gusto

These pages present data that TechValidate has sourced via direct research with verified customers and users of Gusto. TechValidate stands behind the authenticity of all published data. Learn more »



4,627 Customers Surveyed

42,137 Data Points Collected

1133 Published TechFacts

4 Published Charts



Selected Research Highlights


Gusto Customer Research

Why small businesses offer benefits

Why did you decide to offer benefits to your employees?

To stay competitive in hiring
74%
To make my employees happy
78%
To be compliant
17%
It’s less expensive than giving raises
3%
To prevent employee churn
30%

Gusto Customer Research

Users spent an average of 24 minutes running payroll when using traditional payroll providers.

How much time (in minutes) did you spend each time you ran payroll before Gusto (with your previous payroll provider)?

Average Response by Company Size:

Educational Institution
60 Minutes
Large Enterprise
5 Minutes
Medium Enterprise
157 Minutes
Non-profit
25 Minutes
Small Business
22 Minutes
Overall Average
24 Minutes

Gusto Customer Testimonial

With Gusto, payroll is one big thing I don’t have to think about. I have peace of mind knowing I am compliant.

Adam Wolf, CEO, Arable Labs

Gusto Customer Statistic

Average time spent running payroll: 7 minutes

Customers spend 7 minutes on average running payroll with Gusto.



More to Explore



About Gusto

Gusto provides payroll, benefits and HR to over 40,000 small business customers.

Gusto Website   Gusto Website