TechValidate Research on Gusto

These pages present data that TechValidate has sourced via direct research with verified customers and users of Gusto. TechValidate stands behind the authenticity of all published data. Learn more »



5,871 Customers Surveyed

51,432 Data Points Collected

1397 Published TechFacts

5 Published Charts



Selected Research Highlights


Gusto Customer Testimonial

With Gusto, I have more clarity on how payroll processes and taxes work.

Business Owner, Small Business Computer Software Company

Gusto Customer Research

Why small businesses offer benefits

Why did you decide to offer benefits to your employees?

To stay competitive in hiring
74%
To make my employees happy
78%
To be compliant
17%
It’s less expensive than giving raises
3%
To prevent employee churn
30%

Gusto Partner Statistic

79% of Gusto partners who switched from traditional payroll providers said they save time because Gusto is more automated.

79%

Gusto Partner Research

How does Gusto provide value to your firm?

It is valuable to my firm to be able to offer HR tools and services (time tracking, PTO, access to HR experts, etc.) to my clients through Gusto.
39%
It is valuable to my firm to be able to offer benefits (health insurance, 401(k)s, etc.) to my clients through Gusto.
29%
It is valuable to my firm to be able to offer HR and benefits that are integrated with payroll to my clients.
27%
Gusto makes it easier for my firm to focus on advisory services for my clients.
60%
Joining Gusto for Partners was a good decision for my firm.
55%
Gusto helps my firm grow.
24%
None, Gusto doesn't provide value
5%
Other
6%


More to Explore



About Gusto

Gusto provides payroll, benefits and HR to over 40,000 small business customers.

Gusto Website   Gusto Website