TechValidate Research on Gusto

These pages present data that TechValidate has sourced via direct research with verified customers and users of Gusto. TechValidate stands behind the authenticity of all published data. Learn more »



11,828 Customers Surveyed

107,976 Data Points Collected

1561 Published TechFacts

8 Published Charts



Featured Research Collections for Gusto

Curated collections and slideshows of TechValidate research data on Gusto.



Selected Research Highlights


Gusto Customer Research

What payroll provider(s) were you using prior to joining Gusto?

ADP
49%
Paychex
39%
Intuit Quickbooks
64%
Paycom
2%
Paycor
5%
Paylocity
6%
Patriot
5%
Rippling
3%
Zenefits
4%
A local provider
8%
None, Gusto is my first payroll experience
9%
None, I was using spreadsheets or doing it by hand
3%
Other
14%

Gusto Customer Research

Of owners who are new to offering benefits, 58% say they are able to better attract & hire top talent, and 44% say morale has improved.

What changes have you seen in your business since you started offering employee benefits?

I’m able to better attract and hire top talent.
36%
Employee morale has improved.
28%
Employee retention has improved.
19%
It didn’t improve anything.
8%
Employee productivity has increased.
7%
Overall employee health has improved.
6%

Gusto Customer Testimonial

Gusto makes running payroll easy and accurate, leaving me with more time to focus on my business.

Sergio Escobar, Operations Manager, El Huarique Peruvian Cuisine LLC

Gusto Customer Testimonial

Gusto is just so easy. It has made something that was previously very complex and pricey, simple and inexpensive.

Sarah Lapaglia, Business Owner, Structure Marketing



More to Explore



About Gusto

Gusto provides payroll, benefits and HR to over 40,000 small business customers.

Gusto Website   Gusto Website