TechValidate Research on Gusto

These pages present data that TechValidate has sourced via direct research with verified customers and users of Gusto. TechValidate stands behind the authenticity of all published data. Learn more »

5,871 Customers Surveyed

51,432 Data Points Collected

1397 Published TechFacts

5 Published Charts

Selected Research Highlights

Gusto Customer Research

Of owners who are new to offering benefits, 58% say they are able to better attract & hire top talent, and 44% say morale has improved.

What changes have you seen in your business since you started offering employee benefits?

I’m able to better attract and hire top talent.
Employee morale has improved.
Employee retention has improved.
It didn’t improve anything.
Employee productivity has increased.
Overall employee health has improved.

Gusto Customer Research

Users spent an average of 24 minutes running payroll when using traditional payroll providers.

How much time (in minutes) did you spend each time you ran payroll before Gusto (with your previous payroll provider)?

Average Response by Company Size:

Educational Institution
60 Minutes
Large Enterprise
5 Minutes
Medium Enterprise
157 Minutes
25 Minutes
Small Business
22 Minutes
Overall Average
24 Minutes

Gusto Customer Testimonial

Gusto has made it possible for us to hire new employees without worrying about paperwork or legal compliance. That is a GIANT burden off of my shoulders.

Jason Lancaster, Business Owner, Spork Marketing

Gusto Customer Statistic

Customers spent 24 minutes on average each time they ran payroll with their previous provider (before switching to Gusto).

More to Explore

About Gusto

Gusto provides payroll, benefits and HR to over 40,000 small business customers.

Gusto Website   Gusto Website