TechValidate Research on Gusto

These pages present data that TechValidate has sourced via direct research with verified customers and users of Gusto. TechValidate stands behind the authenticity of all published data. Learn more »



9,615 Customers Surveyed

94,172 Data Points Collected

1561 Published TechFacts

8 Published Charts



Featured Research Collections for Gusto

Curated collections and slideshows of TechValidate research data on Gusto.



Selected Research Highlights


Gusto Customer Testimonial

Gusto has made things easier in terms of handling employee questions.

Business Owner, Small Business Health Care Company

Gusto Customer Research

Which best describes your firm type?

Full-Service Accounting Firm: 40%
Bookkeeping Firm: 30%
Outsourced Accounting Firm: 14%
Tax Firm: 8%
Audit firm: 0%
Other: 8%

Gusto Customer Research

Why small businesses offer benefits

Why did you decide to offer benefits to your employees?

To stay competitive in hiring
74%
To make my employees happy
78%
To be compliant
17%
It’s less expensive than giving raises
3%
To prevent employee churn
30%

Gusto Customer Testimonial

Switching to Gusto was easier than expected. Very pleasant compared to Paychex.

Marketing Director, Small Business Agriculture Company



More to Explore



About Gusto

Gusto provides payroll, benefits and HR to over 40,000 small business customers.

Gusto Website   Gusto Website