Celigo Research Charts : Page 2

Celigo Customer Research

With value in mind, what cost savings or revenue growth are your projecting tied to the use of Celigo in the next 3-12 months?

More than $1,000,0000: 2%

$250,000 to $1,000,0000: 9%

$100,000 to $250,000: 23%

$25,000 to $100,000: 36%

Less than $25,000: 30%

Celigo Customer Research

With value in mind, what cost savings or revenue growth are your projecting tied to the use of Celigo in the next 3-12 months?

More than $1,000,0000: 2%

$250,000 to $1,000,0000: 10%

$100,000 to $250,000: 21%

$25,000 to $100,000: 33%

Less than $25,000: 35%

Celigo Customer Research

How long would you estimate it took to achieve value from your Celigo investment?

3 months or less: 23%

3 to 6 months: 30%

6 to 9 months: 23%

9 to 12 months: 13%

More than a year: 10%

Celigo Customer Research

How long would you estimate it took to achieve value from your Celigo investment?

3 months or less: 23%

3 to 6 months: 23%

6 to 9 months: 24%

9 to 12 months: 16%

More than a year: 14%

Celigo Customer Research

How long would you estimate it took to achieve value from your Celigo investment?

3 months or less: 24%

3 to 6 months: 15%

6 to 9 months: 25%

9 to 12 months: 18%

More than a year: 18%

Celigo Customer Research

With value in mind, can you estimate any cost savings or revenue growth tied to your implementation of Celigo?

More than $1,000,0000: 3%

$250,000 to $1,000,0000: 23%

$100,000 to $250,000: 13%

$25,000 to $100,000: 36%

Less than $25,000: 26%

Celigo Customer Research

With value in mind, can you estimate any cost savings or revenue growth tied to your implementation of Celigo?

More than $1,000,0000: 2%

$250,000 to $1,000,0000: 13%

$100,000 to $250,000: 13%

$25,000 to $100,000: 43%

Less than $25,000: 28%

Celigo Customer Research

With value in mind, can you estimate any cost savings or revenue growth tied to your implementation of Celigo?

More than $1,000,0000: 2%

$250,000 to $1,000,0000: 7%

$100,000 to $250,000: 13%

$25,000 to $100,000: 48%

Less than $25,000: 30%

Celigo Customer Research

What value has your business gained with Celigo in place?

Improved our data quality	48%
Reduced operational costs through improved efficiency and productivity	43%
Grow/expand the business with minimal increase in headcount	40%
Improved speed and accuracy of financial reporting	36%
Redeployment of resources to higher value work	35%
Improved our employee experience	30%
Accelerated billing/cash flow	27%
Improved visibility and decision-making	20%
Improved our customer experience	16%
Improved performance against service level agreements	8%
Other	10%

Celigo Customer Research

What value has your business gained with Celigo in place?

Improved our data quality	44%
Grow/expand the business with minimal increase in headcount	41%
Reduced operational costs through improved efficiency and productivity	41%
Improved our employee experience	35%
Redeployment of resources to higher value work	33%
Improved speed and accuracy of financial reporting	23%
Accelerated billing/cash flow	22%
Improved visibility and decision-making	22%
Improved our customer experience	21%
Improved performance against service level agreements	9%
Other	11%

Celigo Customer Research

What value has your business gained with Celigo in place?

Grow/expand the business with minimal increase in headcount	42%
Improved our data quality	40%
Improved our employee experience	40%
Reduced operational costs through improved efficiency and productivity	40%
Redeployment of resources to higher value work	31%
Improved our customer experience	25%
Improved visibility and decision-making	25%
Accelerated billing/cash flow	18%
Improved speed and accuracy of financial reporting	12%
Improved performance against service level agreements	10%
Other	12%

Celigo Customer Research

What are business processes are you automating using Celigo?

Accounting/Finance Operations	50%
Billing/Invoicing	44%
Sales Operations	35%
Quote to Cash	21%
Data Warehousing/Analytics	13%
Financial Reporting	13%
Subscription/Renewals Management	12%
Cash Flow Management (RevOps)	8%
Configure, Price and Quote (CPQ)	7%
Customer Support	6%
Customer Success	5%
Employee Onboarding/Offboarding	5%
Marketing Operations	5%
Professional Services Automation	5%
Employee Recruitment	4%
Digital Marketing	3%
Project Management	3%
Collaboration and Productivity	2%
Corporate Performance Management	2%
DevOps	2%
IT Operations/Service Desk	2%
Customer IAM/Provisioning	1%
Sales Commissions Management	1%
Other	13%

Celigo Customer Research

What are business processes are you automating using Celigo?

B2C Order-to-Cash for Storefronts	38%
B2B eCommerce	35%
Product Data Management	33%
3PL Management (Shipping & Fulfillment)	32%
Accounting/Finance Operations	32%
B2C Order-to-Cash for Marketplaces	30%
Warehouse Management (Shipping & Fulfillment)	28%
B2C Retail POS (including BOPIS, BOPAC, etc.)	18%
Returns Management	18%
Data Warehousing/Analytics	17%
Retail Order Management (EDI)	14%
Payouts Reconciliation	13%
Customer Service	11%
Financial Reporting	9%
Social Commerce	4%
Demand Planning/Forecasting	3%
Digital Marketing	3%
IT Operations/Service Desk	3%
Supplier Management	3%
Other	8%

Celigo Customer Research

Challenges – All Industries

What were the challenges that made you initially look for an integration solution?

General need to automate for scale	73%
Too many manual processes	62%
Inefficient use of resources	29%
Need to reduce operational costs	22%
Data silos impacting operations and decision making	17%
Slow and/or inaccurate financial reporting	17%
Poor data quality	13%
Negative customer experiences due to operational inefficiencies	11%
Poor visibility into sales pipelines and/or inventories	9%
Other	11%

Celigo Customer Research

Challenges – Services-based Businesses

What were the challenges that made you initially look for an integration solution?

General need to automate for scale	68%
Too many manual processes	68%
Inefficient use of resources	29%
Data silos impacting operations and decision making	20%
Slow and/or inaccurate financial reporting	19%
Poor data quality	16%
Need to reduce operational costs	14%
Negative customer experiences due to operational inefficiencies	8%
Poor visibility into sales pipelines and/or inventories	7%
Other	12%

Celigo Customer Research

Challenges – Product-based Businesses

What were the challenges that made you initially look for an integration solution?

General need to automate for scale	78%
Too many manual processes	57%
Inefficient use of resources	28%
Need to reduce operational costs	28%
Slow and/or inaccurate financial reporting	15%
Data silos impacting operations and decision making	14%
Negative customer experiences due to operational inefficiencies	13%
Poor visibility into sales pipelines and/or inventories	11%
Poor data quality	10%
Other	11%

Celigo Customer Research

What value was gained through automation with Celigo?

Improved our data quality	50%
Reduced our operational costs through efficiency gains	48%
Expand/grow without adding a ton of people	42%
Accelerated billing/cash flow	28%
Improved our customer experience	27%
Moved resources to high value areas	25%
Our financials are accurate	20%
We close our books faster	17%
Meet our SLAs	13%
Other	10%

Celigo Customer Research

What were the challenges that made you initially look to automate?

General need to automate for scale	67%
Too many manual processes	63%
Growing partner/customer requirement for better integration	26%
Inefficient use of resources	25%
Slow order processing impacting customer experience	16%
Data silos impacting business operations	15%
Poor data quality	15%
Slow and inaccurate financial reporting	14%
Need to reduce days sales outstanding	4%
Other	11%

Celigo Customer Research

Rank what criteria were important to you when comparing Celigo against other options?

Very Important Important Somewhat Important Not that important Who cares

Ease of use
Pre-built integrations
Monitoring and error management
Ability to scale
Features/functionality of integrator.io (iPaaS) platform

Celigo Customer Research

What’s next on the automation journey for Tech Companies

In the next 6-12 months, what additional processes are you planning to automate?

We have no plans to automate anything else in the next 6-12 months	28%
Data warehouse/Analytics	23%
CPQ	19%
Service Desk	15%
Bank reconciliation	12%
IT Management/DevOps	11%
Procure to Pay	9%
Customer 360	8%
Growth and churn metrics	7%
ABM marketing programs	5%
Employee Onboarding (Hire-to-Retire)	4%
Training/enablement/LMS	3%
Corporate Performance Management	1%
IAM/Provisioning	1%
Lead management	1%
Other	13%

Celigo Customer Research

ROI Realized

Estimate savings tied to the implementation of Celigo?

> $100k: 20%

> $50k: 37%

> $10k: 20%

<$10k: 23%

Celigo Customer Research

Impact of automation

What value has your business gained with Celigo in place?

Improved our data quality	55%
Reduced our operational costs through efficiency gains	53%
Expand/grow without adding a ton of people	37%
Accelerated billing/cash flow	32%
Improved our customer experience	28%
Our financials are accurate	28%
Moved resources to high value areas	24%
We close our books faster	16%
Meet our SLAs	8%

Celigo Customer Research

Key processes being automated

What are business processes are you automating using Celigo?

Order processing	61%
Accounting/Billing/invoicing	53%
Quote to cash	29%
Data Warehouse/Reporting	16%
Cash flow management/visibility (RevOps)	14%
Banking integrations	11%
Customer support/service (Customer 360)	11%
AP/Procurement	8%
Lead management	8%
IT Management/DevOps	5%
Hire to Retire	1%
IAM/Provisioning	1%

Celigo Customer Research

Common Alternatives Explored

What alternative solutions did you explore before selecting Celigo?

Do it ourselves/hire consultant	40%
None - only considered Celigo	27%
Boomi	26%
JItterbit	26%
Mulesoft	23%
Workato	13%
Tray.io	12%

Celigo Customer Research

What matters to technical buyers from Tech Companies

Rank what criteria were important to you when comparing Celigo against other options?

	Very Important	Important	Somewhat Important	Not that important	Who cares
Ease of use	79%	18%	3%	0%	0%
Pre-built integrations	74%	18%	5%	3%	0%
Monitoring and error management	40%	38%	22%	0%	0%
Ability to scale	50%	37%	13%	0%	0%
Features/functionality of integrator.io (iPaaS) platform	45%	42%	5%	8%	0%

Celigo Customer Research

What matters to non-technical buyers from Tech companies

Rank what criteria were important to you when comparing Celigo against other options?

	Very Important	Important	Somewhat Important	Not that important	Who cares
Ease of use	59%	38%	3%	0%	0%
Pre-built integrations	62%	22%	11%	5%	0%
Monitoring and error management	43%	46%	8%	3%	0%
Ability to scale	59%	30%	8%	3%	0%
Features/functionality of integrator.io (iPaaS) platform	40%	41%	14%	5%	0%

Source: TechValidate survey of 37 users of Celigo. Sample comprised of Accounting Directors, Accounting Managers, Business Operations, CEOs, CFOs, Co-Founders, Controllers, COOs, Customer Support Managers, Customer Support Representatives, Director of Marketings, End Users, Financial Analysts, Financial Directors, Human Resources Directors, Logistics Managers, Marketing Managers, Marketing Professionals, Operations Directors, and Operations Managers at IT organizations.

Published: Jan. 6, 2021 TVID:

Celigo Customer Research

What matters to C-Suite buyers from Tech Companies

Rank what criteria were important to you when comparing Celigo against other options?

	Very Important	Important	Somewhat Important	Not that important	Who cares
Ease of use	70%	20%	10%	0%	0%
Pre-built integrations	90%	10%	0%	0%	0%
Monitoring and error management	70%	20%	0%	10%	0%
Ability to scale	60%	20%	20%	0%	0%
Features/functionality of integrator.io (iPaaS) platform	50%	50%	0%	0%	0%

Celigo Customer Research

What features matter to Tech Companies

Rank what criteria were important to you when comparing Celigo against other options?

Very Important Important Somewhat Important Not that important Who cares

Ease of use
Pre-built integrations
Monitoring and error management
Ability to scale
Features/functionality of integrator.io (iPaaS) platform

Celigo Customer Research

Common challenges for Tech Companies

What challenges made you look for an integration solution?

General need to automate for scale	65%
Too many manual processes	63%
Inefficient use of resources	23%
Data silos impacting business operations	22%
Growing partner/customer requirement for better integration	21%
Poor data quality	21%
Slow and inaccurate financial reporting	19%
Slow order processing impacting customer experience	15%
Need to reduce days sales outstanding	6%

Celigo Customer Research

What’s next on the automation journey

In the next 6-12 months, what additional processes are you planning to automate?

Data warehouse/Analytics	34%
Bank reconciliation	12%
IT Management/DevOps	10%
Customer 360	9%
Procure to Pay	9%
Lead management	8%
Service Desk	7%
Growth and churn metrics	5%
Training/enablement/LMS	4%
Employee Onboarding (Hire-to-Retire)	3%
ABM marketing programs	2%
CPQ	2%
Corporate Performance Management	2%
IAM/Provisioning	0%
Other	16%

TechValidate Research on Celigo

71 Charts – Page 2 of 3

Challenges – All Industries

Challenges – Services-based Businesses

Challenges – Product-based Businesses

What’s next on the automation journey for Tech Companies

ROI Realized

Impact of automation

Key processes being automated

Common Alternatives Explored

What matters to technical buyers from Tech Companies

What matters to non-technical buyers from Tech companies

What matters to C-Suite buyers from Tech Companies

What features matter to Tech Companies

Common challenges for Tech Companies

What’s next on the automation journey