Frost & Sullivan New Product Innovation & Development Events Research Charts

Executive MindXchange Customer Research

We asked sponsors of New Product Innovation & Development… “What are the problems that plague today’s “traditional” trade show and/or conference?”

Networking is limited & activities are dull, resulting in lack of touch points with participants	100%
Transient audience drives few relationships	100%
Lack of ROI	67%
Lack of true decision makers in attendance	67%
Poor communication & customer service by organizers	67%
Content and presentations are inconsistent and a one-way push from the podium	33%
More a PR opportunity vs demand generation vehicle	33%

Frost & Sullivan Customer Research

We asked participants of New Product Innovation & Development… “What are the problems that plague today’s “traditional” trade show and/or conference?”

Networking is limited & activities are dull and relationships are difficult to develop due to transient audience	54%
Presentations produce too few action items and takeaways - too theoretical	54%
Content is a one-way push from the podium with little interaction or Q&A	42%
Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic	38%
Lack of community amongst event participants	38%
Aggressive sales tactics by sponsoring & exhibiting companies	31%
Audience is too junior	19%
Poor communication & customer service by organizers	19%

A Great Team Building Atmosphere

Based on the amount of networking opportunities and range of content being delivered at the Frost & Sullivan Executive MindXchange, I would recommend companies send ____ team member(s).

5: 0%

4: 0%

3: 26%

2: 48%

1: 26%

3 out of 4 participants recommend sending a minimum of 2 team members

Based on the amount of networking opportunities and range of content being delivered at the Frost & Sullivan Executive MindXchange, I would recommend companies send ____ team member(s).

5: 0%

4: 0%

3: 26%

2: 48%

1: 26%

The Proof Is In The Pudding – Great Content At Frost & Sullivan Executive MindXchanges

How would you rate the value of the content you received at the Frost & Sullivan Executive MindXchange?

Very timely and relevant: 17%

Timely and relevant: 83%

Not timely and relevant: 0%

Over 95% of the Executives Recommend Frost & Sullivan’s Product Development MindXchange!!!

Would you recommend this event to your colleagues and/or peers?

Very Strongly Recommend	17%
Strongly Recommend	35%
Recommend	43%
Do not Recommend	4%

The Executive MindXchange Provides Every Opportunity

The unique interactive structure of a Frost & Sullivan Executive MindXchange leads to:

Access to best practices	57%
Increased networking & relationship building	87%
A forum which allows me to get real solutions to my business challenges	39%
More value overall	26%

It’s Official! 100% of the audience says Frost & Sullivan’s Content is Timely and Relevant

How would you rate the value of the content you received at the Frost & Sullivan Executive MindXchange?

Very timely and relevant	17%
Timely and relevant	83%

Why a Frost & Sullivan Executive MindXchange?

Here is the ROI for our Participants and Thought Leaders.

Access to best practices	57%
Increased networking & relationship building	87%
A forum which allows me to get real solutions to my business challenges	39%
More value overall	26%

Steering Clear of your Trade Show “Stereotypes”

What are the problems that plague today’s “traditional” trade show and/or conference?

Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic	17%
Content is a one-way push from the podium with little interaction or Q&A	50%
Presentations produce too few action items and takeaways - too theoretical	67%
Networking is limited & activities are dull and relationships are difficult to develop due to transient audience	39%
Aggressive sales tactics by sponsoring & exhibiting companies	56%
Lack of community amongst event participants	17%
Poor communication & customer service by organizers	17%
Audience is too junior	6%

The Content for a Frost & Sullivan MindXchange is real time and actionable

How would you rate the value of the content you received at the Frost & Sullivan Executive MindXchange?

Very timely and relevant: 24%

Timely and relevant: 76%

Not timely and relevant: 0%

Strength in numbers..over 80% of participants recommend bringing at least one colleague

Based on the amount of networking opportunities and range of content being delivered at the Frost & Sullivan Executive MindXchange, I would recommend companies send ____ team member(s).

2: 44%

3: 33%

5: 11%

1: 11%

TechValidate Research on Frost & Sullivan New Product Innovation & Development Events

12 Charts

A Great Team Building Atmosphere

3 out of 4 participants recommend sending a minimum of 2 team members

The Proof Is In The Pudding – Great Content At Frost & Sullivan Executive MindXchanges

Over 95% of the Executives Recommend Frost & Sullivan’s Product Development MindXchange!!!

The Executive MindXchange Provides Every Opportunity

It’s Official! 100% of the audience says Frost & Sullivan’s Content is Timely and Relevant

Why a Frost & Sullivan Executive MindXchange?

Steering Clear of your Trade Show “Stereotypes”

The Content for a Frost & Sullivan MindXchange is real time and actionable

Strength in numbers..over 80% of participants recommend bringing at least one colleague