TechValidate Research on Frost & Sullivan New Product Innovation & Development Events


Executive MindXchange Customer Research

We asked sponsors of New Product Innovation & Development… “What are the problems that plague today’s “traditional” trade show and/or conference?”

Networking is limited & activities are dull, resulting in lack of touch points with participants
100%
Transient audience drives few relationships
100%
Lack of ROI
67%
Lack of true decision makers in attendance
67%
Poor communication & customer service by organizers
67%
Content and presentations are inconsistent and a one-way push from the podium
33%
More a PR opportunity vs demand generation vehicle
33%




About This Data

This data was sourced directly from verified users of Frost & Sullivan New Product Innovation & Development Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

Respondent Details


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