TechValidate Research on Frost & Sullivan New Product Innovation & Development Events


Frost & Sullivan Customer Research

We asked participants of New Product Innovation & Development… “What are the problems that plague today’s “traditional” trade show and/or conference?”

Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
54%
Presentations produce too few action items and takeaways - too theoretical
54%
Content is a one-way push from the podium with little interaction or Q&A
42%
Bait & Switch: Content does not stay on point and speakers are not qualified to present on topic
38%
Lack of community amongst event participants
38%
Aggressive sales tactics by sponsoring & exhibiting companies
31%
Audience is too junior
19%
Poor communication & customer service by organizers
19%




About This Data

This data was sourced directly from verified users of Frost & Sullivan New Product Innovation & Development Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

Respondent Details


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