TechValidate Research on Frost & Sullivan New Product Innovation & Development Events

10 Case Studies


Innovative and Timely Content for the Win!

Introduction

This case study of MAHLE Filter Systems North America, Inc. is based on a January 2016 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service.

“I was able to see how other companies used new tools, like crowd sourcing to generate breakthrough designs that far surpassed what was generated in house. The change in metrics and culture required to transform to a more innovative company was also interesting.”

Challenges

  • Problems that plague today’s “traditional” trade show and conference include:
    • Content being a one-way push from the podium with little interaction or Q&A
    • Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
    • Aggressive sales tactics by sponsoring & exhibiting companies
    • Lack of community amongst event participants

Use Case

  • Evaluates the following as some of the most important factors when deciding on an event:
    • The speakers
    • The content
    • The vendors/sponsors
    • The reputation of the event
    • The networking activities
  • Recommends sending 3 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Increased networking & relationship building
    • More value overall
  • Generated 10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
  • would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would strongly recommend this event to their colleagues and/or peers.

Sponsor Case Study: New Product Innovation & Development: A Frost & Sullivan MindXchange

Introduction

This case study of a medium enterprise professional services company is based on a January 2016 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our services are highly trust-based. Therefore, we need to meet our clients in person, and these days that is increasingly difficult to do – if not impossible – from cold emails or phone calls. Other events are terrible, but the Frost events get us in front of the right folks, with no competitive pressures, in a relaxed and productive setting. Also, we are presented as peers, not vultures, so the whole dynamic is vastly improved.”

Challenges

  • Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
    • Transient audiences that drive few relationships
    • Content and presentations that are inconsistent and a one-way push from the podium
    • Limited networking and dull activities, resulting in lack of touch points with participants
    • Poor communication & customer service by organizers
    • A lack of true decision makers in attendance
    • Too much competition
    • A lack of ROI

Use Case

  • Reasons the Frost & Sullivan Executive MindXchange are unique and valuable.
    • Positioning of vendors as peers
    • The ratio of decision makers in attendance
    • An environment that fosters relationship building
    • Nonstop networking
    • Access & Time to Meet with True Decision Makers
  • They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
  • Chose Frost & Sullivan’s Integrated Marketing Solutions Practice as a trusted marketing partner for the following reasons:
    • Ability to reach our target audience
    • Confidence in their ability to deliver as advertised

Results

  • Generated 15 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
    • Due to the fact that the right messages were delivered to the wrong audience
  • Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
  • Generated a return that was 5 times the investment as a past sponsor.

Medium Enterprise Professional Services Company Cites Excellent Networking & ROI

Introduction

This case study of a medium enterprise professional services company is based on a January 2015 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The ability to meet with key decision makers as peers in a low-stress yet highly energized environment is fantastic. It lays the groundwork for lasting relationships in a meaningful way.”

Challenges

  • Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
    • Transient audiences that drive few relationships
    • Content and presentations that are inconsistent and a one-way push from the podium
    • Limited networking and dull activities, resulting in lack of touch points with participants
    • Poor communication & customer service by organizers
    • A lack of true decision makers in attendance
    • PR opportunities rather than demand generation drivers
    • Too much competition
    • A lack of ROI

Use Case

  • Generates their greatest returns from the following marketing tactics:
    • Event sponsorship
  • Find the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events their company sponsors due to:
    • Positioning of vendors as peers
    • Ratio of decision makers in attendance
    • Environment that fosters relationship building
  • They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

Results

  • Leveraged 15 different touch points through their sponsorship of the Frost & Sullivan Executive MindXchange.
  • Generated 15 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
  • Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
  • Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

Case Study: Medium Enterprise Food Company

Introduction

This case study of a medium enterprise food company is based on a January 2015 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

  • Problems that plague today’s “traditional” trade show and conference include:
    • Presentations produce too few action items and takeaways – too theoretical
    • Lack of community amongst event participants

Use Case

  • Rates the networking as very good at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 3 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Increased networking & relationship building
  • Generated 10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as timely and relevant.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would recommend this event to their colleagues and/or peers.

What does a Fortune 100 Company say about Frost & Sullivan’s Product Development Event?

Introduction

This case study of a large enterprise aerospace & defense company is based on a January 2015 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Seeing that other companies like mine have implemented robust innovation programs and having the ability to engage with knowledgeable people on how these infinitives were accomplished brought me the most value.”

Challenges

  • Problems that plague today’s “traditional” trade show and conference include:
    • Content is a one-way push from the podium with little interaction or Q&A
    • Presentations produce too few action items and takeaways – too theoretical
    • Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
    • Aggressive sales tactics by sponsoring & exhibiting companies
    • Focusing on community development with peers who have common interests is good — Sometimes you see events where participants are only interested in trolling for their next job or customer.

Use Case

  • Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • A forum which allows me to get real solutions to my business challenges
  • Generated 10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would strongly recommend this event to their colleagues and/or peers.

Case Study: Large Enterprise Banking Company Cites Great Value

Introduction

This case study of a large enterprise banking company is based on a January 2015 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Great networking, great learning, smart people, a friendly community of senior executives.”

Challenges

  • Problems that plague today’s “traditional” trade show and conference include:
    • Content is a one-way push from the podium with little interaction or Q&A
    • Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
    • Aggressive sales tactics by sponsoring & exhibiting companies
    • Poor communication & customer service by organizers

Use Case

  • Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 3 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Increased networking & relationship building
    • More value overall
  • Generated 15 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
  • Would very strongly recommend this event to their colleagues and/or peers.

Collaboration and Interaction are Keys to Innovation

Introduction

This case study of a Global 500 pharmaceuticals company is based on a July 2014 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I have been to a few Frost & Sullivan Events, and I think that overall, the broad participation by senior leaders provides the chance to collaborate and interact at a higher level then other events I have attended.”

Challenges

  • Find that “traditional” tradeshows and conferences are plagued with the following problems:
    • Presentations produce too few action items and takeaways because they are too theoretical

Use Case

  • Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 5 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • A forum which allows me to get real solutions to my business challenges
    • More value overall
  • Generated 10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would recommend this event to their colleagues and/or peers.

SanDisk Review of 2014 Innovation of New Product Development Executive MindXChange

Introduction

This case study of SanDisk Corporation is based on a July 2014 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service.

Challenges

  • Find that “traditional” tradeshows and conferences are plagued with the following problems:
    • Content is a one-way push from the podium with little interaction or Q&A
    • Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
    • Aggressive sales tactics by sponsoring & exhibiting companies
    • The audience is too junior

Use Case

  • Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Increased networking & relationship building
    • More value overall
  • Generated 5 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as timely and relevant.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would strongly recommend this event to their colleagues and/or peers.

Effectiveness of Networking and Relationship Building

Introduction

This case study of a Fortune 500 computer hardware company is based on a July 2014 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Great content, great networking, and great interactive participation with industry peers.”

Challenges

  • Find that “traditional” tradeshows and conferences are plagued with the following problems:
    • Content does not stay on point and speakers are not qualified to present on topic
    • Aggressive sales tactics by sponsoring & exhibiting companies

Use Case

  • Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
  • Generated 20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
  • Would strongly recommend this event to their colleagues and/or peers.

Case Study: Large Enterprise Insurance Company

Introduction

This case study of a large enterprise insurance company is based on a July 2014 survey of Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I was able to refer members of my leadership to individuals I met at the MindXchange, thereby spreading the value of the experience. The most valuable aspect I found was the ability to interact with peers at other organizations and learn from their experiences and perspectives.”

Challenges

  • Find that “traditional” tradeshows and conferences are plagued with the following problems:
    • Content does not stay on point and speakers are not qualified to present on topic
    • Content is a one-way push from the podium with little interaction or Q&A
    • Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
    • Aggressive sales tactics by sponsoring & exhibiting companies
    • The audience is too junior
    • Audience is too broad in terms of level.

Use Case

  • Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
  • Recommends sending 3 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Increased networking & relationship building
    • A forum which allows me to get real solutions to my business challenges
    • More value overall
    • A forum where meaningful discussions can take place.
  • Generated 10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would strongly recommend this event to their colleagues and/or peers.



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