TechValidate Customer Research Library / Mediaocean

TechValidate Research on 4C

5 Charts


4C Customer Research

More efficient media planning and less waste

Percent efficiency gained in cross-channel video advertising by brands using 4C.

1-25%: 44%
25-50%: 30%
50-100%: 20%
100-150%: 3%
150-200%: 1%
200%+: 1%
Source: TechValidate survey of 70 users of 4C
Validated
  Published: Aug. 2, 2019   TVID: 444-A14-BC3

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%
Source: TechValidate survey of 35 users of 4C
Validated
  Published: Jun. 1, 2018   TVID: 82D-0EE-AC9

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%
Source: TechValidate survey of 35 users of 4C
Validated
  Published: Jun. 1, 2018   TVID: 331-95F-A89

4C Customer Research

Increase in return on ad spend (ROAS) since partnered with 4C

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%
Source: TechValidate survey of 35 users of 4C
Validated
  Published: Apr. 20, 2018   TVID: BE0-9AC-78F

4C Social Customer Research

On average, how many hours per week do you save by using 4C?

More than 16 hours: 6%
9 - 16 hours: 11%
5 - 8 hours: 20%
3 - 4 hours: 33%
1 - 2 hours: 30%
Source: TechValidate survey of 103 users of 4C Social
Validated
  Published: Jan. 30, 2018   TVID: DE3-8B6-CF7



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