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TechValidate Research on 4C

85 Case Studies – Page 1 of 3


4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“Customer service is amazing! Our reps (Viet Phan and Gabby Tarantino) are extremely responsive and they are always in our office for troubleshooting. Makes the process of working with a 3rd party tool that much less overwhelming for the junior folks on my team.”

Challenges

Top reasons for choosing 4C:

  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales
  • Offline sales
  • App installs

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • Report Center

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%
  • Lead volume increased over 10%
  • Sales revenue increased over 10%

Saved 3-4 hours per week by using 4C.

4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C gives us many tools that we are not able to use through the social platforms, which ultimately allows us to be more innovative with our media buys.”

Challenges

Top reasons for choosing 4C:

  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Awareness / branding
  • Offline sales

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Target Sets

Results

Improvement in advertising results from 4C:

  • Engagement rate increased over 10%

4C Social Case Study

Rise Interactive

Introduction

This case study of Rise Interactive. is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C allows for the most efficient ways to generate audiences which therefore allows [us] more time to develop innovative social media strategies for your clients.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objective:

  • Online sales

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • LinkedIn
  • Features currently deployed:
    • 4C Affinities
    • Smart Groups
    • Report Center
    • Bulk Sheets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%
  • Lead volume increased over 10%
  • Sales revenue increased over 10%

Saved 3-4 hours per week by using 4C.

4C Social Case Study

ABT Electronics

Introduction

This case study of ABT Electronics is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C gives us] the ability to have best in class technology with a team that understands social media and how it is part of the overall digital strategy.”

Challenges

Top reasons for choosing 4C:

  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Pinterest
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • Report Center

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 100%
  • Lead volume increased over 10%
  • Sales revenue increased over 100%

4C Social Case Study

Socialyse

Introduction

This case study of Socialyse France is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C has] the ability to house multiple platforms from one API.”

Challenges

Top reasons for choosing 4C:

  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objective:

  • Website conversions

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Twitter
    • Pinterest
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • Report Center

Results

Improvement in advertising results from 4C:

  • Lead volume increased up to 9%

Saved 5-8 hours per week by using 4C.

4C Social Case Study

Socialyse

Introduction

This case study of Socialyse – New York is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C is a very intuitive platform that makes working across several social platforms very seamless.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website clicks
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Twitter
    • Pinterest
    • Snapchat
    • LinkedIn
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups

Results

Saved 9-16 hours per week by using 4C.

4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“I really like the 4C reps that we work with. They are very easy to work with and have a lot of knowledge about the product.”

Challenges

Top reason for choosing 4C:

  • Pinterest Reporting Insights

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding

Use Case

4C features and functionalities used:

  • Publisher managed with 4C:
    • Pinterest
  • Features currently deployed:
    • 4C Target Sets
    • Report Center
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%

Saved 1-2 hours per week by using 4C.

4C Social Case Study

Coegi

Introduction

This case study of Coegi is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C’s] customizable audiences and social sync capabilities have provided high engagements across any campaign we apply them to. Our rep always provides a quick and thorough response as well.”

Challenges

Top reasons for choosing 4C:

  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website clicks
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 50%
  • Lead volume increased up to 9%
  • Sales revenue increased up to 9%

4C Social Case Study

Mindshare

Introduction

This case study of MindShare is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[We like] the ease and bulk editing.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • LinkedIn
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Naming Conventions
    • Report Center
    • Reach & Frequency Optimizer
    • Target Sets

Results

Improvement in advertising results from 4C:

  • Brand awareness increased over 100%

Saved 9-16 hours per week by using 4C.

4C Social Case Study

ZenithOptimedia

Introduction

This case study of ZenithOptimedia is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“The reporting center is crucial to putting together multiple ad manager accounts into one report.”

Challenges

Top reasons for choosing 4C:

  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Report Center

Results

Improvement in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%

Saved 3-4 hours per week by using 4C.

4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C Social Lift is a game changer when planning for upcoming campaigns. [4C Social Lift] provides insights and data to backup decisions.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Reach & Frequency Optimizer
    • Alerts
    • Bulk Sheets
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 100%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saved 3-4 hours per week by using 4C.

4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C gives us] the ability to quick edit.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website conversions
  • Awareness / branding
  • App installs
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Snapchat
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Cross-Publisher Summary
    • Smart Groups
    • Labels
    • Reach & Frequency Optimizer
    • Alerts
    • Rules-Based Optimization
    • In-line Quick Editing
    • Bulk Sheets
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Lead volume increased over 50%

Saved 5-8 hours per week by using 4C.

4C Social Case Study

Resultrix

Introduction

This case study of Resultrix is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C has the] best optimization tool.”

Challenges

Top reason for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks

Key media and advertising objective:

  • App installs

Use Case

4C features and functionalities used:

  • Publisher managed with 4C:
    • Facebook
  • Feature currently deployed:
    • 4C Target Sets

Results

Improvement in advertising results from 4C:

  • Brand awareness increased over 100%

Saved 9-16 hours per week by using 4C.

4C Social Case Study

VivaKi

Introduction

This case study of VivaKi is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C has] specific targeting options that are not available in Facebook business manager or Twitter ads.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets

Key media and advertising objective:

  • Website conversions

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 10%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saved 9-16 hours per week by using 4C.

4C Social Case Study

DataXu

Introduction

This case study of DataXu is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C has] ease of use coupled with powerful bulk edit features. We run 20k+ ads and things have been pretty seamless.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website conversions
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Target Sets
    • Naming Conventions
    • Reach & Frequency Optimizer
    • Bulk Sheets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 100%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saved 5-8 hours per week by using 4C.

4C Social Case Study

Booyah Advertising

Introduction

This case study of Booyah Advertising is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“The knowledge and service of our [4C] account reps is unparalleled. They are more than a vendor to us, they are truly great partners.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website conversions
  • Online sales

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • 4C Target Sets
    • Naming Conventions
    • Report Center
    • In-line Quick Editing

Results

Improvements in advertising results from 4C:

  • Engagement rate increased over 10%
  • Sales revenue increased over 50%

Saved 5-8 hours per week by using 4C.

4C Social Case Study

ABT Electronics

Introduction

This case study of ABT Electronics is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“The sync capabilities are awesome!”

Challenges

Top reasons for choosing 4C:

  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales
  • Offline sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Pinterest
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities

Results

Improvement in advertising results from 4C:

  • Brand awareness increased over 50%

4C Social Case Study

Mediavest | Spark

Introduction

This case study of Mediavest | Spark is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C is consistently at the forefront of social innovation and we are eager to continue partnering with them on the interconnections of social & TV.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales
  • Offline sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • App installs
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Naming Conventions
    • Labels
    • Report Center
    • Reach & Frequency Optimizer
    • Alerts
    • Rules-Based Optimization
    • In-line Quick Editing
    • Bulk Sheets
    • Target Sets

Results

Saved more than 16 hours per week by using 4C.

4C Social Case Study

Mindshare

Introduction

This case study of MindShare is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C provides] great customer service and responsive teams.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Cross-Publisher Summary
    • Reach & Frequency Optimizer
    • Alerts
    • Rules-Based Optimization
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%

Saved 3-4 hours per week by using 4C.

4C Social Case Study

Blue449

Introduction

This case study of Blue449 is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“Beyond their first in class technological and audience solutions, 4C goes above and beyond by regularly engaging in platform feedback sessions in an effort to constantly evolve their platform to best support their clients’ needs.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales
  • Offline sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • App installs
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • LinkedIn
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Naming Conventions
    • Report Center
    • Alerts
    • Rules-Based Optimization
    • In-line Quick Editing
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 50%
  • Lead volume increased over 10%
  • Sales revenue increased over 10%

Saved 9-16 hours per week by using 4C.

4C Social Case Study

Mediacom Singapore

Introduction

This case study of Mediacom Singapore is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“Additional functionalities help in brand building and in precisely targeting the audiences.”

Challenges

Top reasons for choosing 4C:

  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Awareness / branding
  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • Smart Groups
    • Naming Conventions
    • Labels
    • Alerts
    • Rules-Based Optimization
    • In-line Quick Editing
    • Target Sets

Results

Saved 3-4 hours per week by using 4C.

4C Social Case Study

Media Vest Worldwide

Introduction

This case study of MediaVest Worldwide is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“As an analyst, scheduling daily reports in the 4C report center to send to our data visualization tool has made my life exponentially easier.”

Challenges

Top reason for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks

Key media and advertising objectives:

  • Website clicks
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Twitter
    • LinkedIn
  • Features currently deployed:
    • 4C Target Sets
    • Report Center

Results

Improvements in advertising results from 4C:

  • Engagement rate increased over 10%
  • Lead volume increased over 10%

4C Social Case Study

Genartmedya

Introduction

This case study of Genartmedya is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

Challenges

Top reason for choosing 4C:

  • Accessing innovative social advertising capabilities

Key media and advertising objective:

  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publisher managed with 4C:
    • Twitter
  • Feature currently deployed:
    • Social Sync: TV / Sport / Weather triggers

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased up to 9%
  • Lead volume increased over 10%
  • Sales revenue increased up to 9%

Saved 1-2 hours per week by using 4C.

4C Social Case Study

Fitzgerald & Co.

Introduction

This case study of Fitzgerald & Co. is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“The reps are phenomenal and quick to respond! 4C is also way faster than Facebook power editor [and is] great for larger clients.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website conversions
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Cross-Publisher Summary
    • Naming Conventions
    • Labels
    • In-line Quick Editing
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased up to 9%
  • Engagement rate increased up to 9%

Saved 5-8 hours per week by using 4C.

4C Social Case Study

Performics

Introduction

This case study of Performics is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C gives us power in targeting and lets us really hit the most qualified segments with their syncing capabilities, affinities, target sets, etc. Not to mention the great support we receive on a daily basis from our reps.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Cross-Publisher Summary
    • Smart Groups
    • Naming Conventions
    • Labels
    • Report Center
    • Alerts
    • Bulk Sheets
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 100%
  • Sales revenue increased over 10%

Saved 5-8 hours per week by using 4C.

4C Social Case Study

Merkle

Introduction

This case study of Merkle is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets

Key media and advertising objective:

  • Awareness / branding

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Twitter
    • LinkedIn
  • Features currently deployed:
    • Cross-Publisher Summary
    • Report Center

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 50%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saved 5-8 hours per week by using 4C.

4C Social Case Study

Sumate

Introduction

This case study of Sumate is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“La posibilidad de encontrar mejores segmentaciones y p├║blicos el reporting.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Online sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Reach / frequency
    • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • LinkedIn
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Naming Conventions
    • Target Sets

Results

Saved 9-16 hours per week by using 4C.

4C Social Case Study

Merkle

Introduction

This case study of Merkle UK – Periscopix is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C simplifies almost every process involved in running a paid social campaign, saving valuable account management time. And [it] also provides unique targeting capabilities that outperform native across a variety of metrics.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Snapchat
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Labels
    • Report Center
    • Alerts
    • Bulk Sheets
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Saved more than 16 hours per week by using 4C.

4C Social Case Study

VivaKi

Introduction

This case study of VivaKi is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C is] a platform where I get all data [that is] collective and composite.”

Challenges

Top reason for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Pinterest
  • Feature currently deployed:
    • Report Center

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Saved 9-16 hours per week by using 4C.

4C Social Case Study

Socialyse

Introduction

This case study of Socialyse is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C’s] offline editing makes it fast [for] syncing smart groups.”

Challenges

Top reasons for choosing 4C:

  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objective:

  • Website conversions

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • Smart Groups
    • Alerts

Results

Improvement in advertising results from 4C:

  • Brand awareness increased over 10%

Saved 9-16 hours per week by using 4C.




More Research on 4C