TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Social Case Study

DataXu

Introduction

This case study of DataXu is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C has] ease of use coupled with powerful bulk edit features. We run 20k+ ads and things have been pretty seamless.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website conversions
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Target Sets
    • Naming Conventions
    • Reach & Frequency Optimizer
    • Bulk Sheets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 100%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saved 5-8 hours per week by using 4C.

4C Case Study

Merkle

Introduction

This case study of Merkle is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The customer service is amazing! I feel comfortable reaching out whenever I have questions / issues and the team is always there to support. They are also continually letting us know of new opportunities within 4C, etc.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Convergence between TV and social
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%

Realized a return on investment in less than 3 months after signing with 4C.

4C Social Ads Drive Sales Revenue

47% of clients improved their sales revenue by 50% or more with 4C.

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

I like the deeper level of targeting capabilities along with the new to market innovative technology such as TV MAP.

Mandy Bowman, Paid Social Supervisor, Resolution Media

4C Customer Research

Increase in return on ad spend (ROAS) since partnered with 4C

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%


More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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