4C Customer Research
More efficient media planning and less waste
Percent efficiency gained in cross-channel video advertising by brands using 4C.
1,576 Customers Surveyed
10,933 Data Points Collected
41 Published TechFacts
5 Published Charts
85 Published Case Studies
This case study of Starcom is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.
“I like 4C’s speed in first to market opportunities.”
4C Social Case Study
This case study of Socialyse France is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.
“[4C has] the ability to house multiple platforms from one API.”
Top reasons for choosing 4C:
Key media and advertising objective:
4C features and functionalities used:
Improvement in advertising results from 4C:
Saved 5-8 hours per week by using 4C.
The bulk editing and copy / paste features have saved me a ton of time when rotating creative on a monthly basis. It allows for multiple ad / post creation, which typically is very manual if done directly within Power Editor or the Twitter Ads UI. I also very much enjoy the targeting sets and how easy it is to apply to current or new ad sets.
— Steve Moon, Social Media Strategist, Resolution Media