TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »

1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies

Selected Research Highlights

4C Case Study



This case study of Mediavest|Spark is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is easy to use and garners results for our clients. The client service we receive is excellent and the product innovation keeps up with the industry changes.”


Top reason for choosing 4C:

  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Offline sales
  • Online sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions


Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Realized a return on investment in less than 6 months after signing with 4C.

Saves more than 6 hours per week.

With 4C, I like being able to see the actual creative images in the UI without having to click on a specific link. The UI is also very easy to sort and filter through data.

Allie Barner, Media Specialist, Zulily

4C Social Case Study



This case study of Sumate is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“La posibilidad de encontrar mejores segmentaciones y p├║blicos el reporting.”


Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Online sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Reach / frequency
    • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • LinkedIn
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Naming Conventions
    • Target Sets


Saved 9-16 hours per week by using 4C.

I like the deeper level of targeting capabilities along with the new to market innovative technology such as TV MAP.

Mandy Bowman, Paid Social Supervisor, Resolution Media

4C Customer Research

More efficient media planning and less waste

Percent efficiency gained in cross-channel video advertising by brands using 4C.

1-25%: 44%
25-50%: 30%
50-100%: 20%
100-150%: 3%
150-200%: 1%
200%+: 1%

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

More to Explore

About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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