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TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,469 Customers Surveyed

10,321 Data Points Collected

41 Published TechFacts

4 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Social Case Study

Merkle

Introduction

This case study of Merkle is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[The] customer service is great! My reps are very attentive.”

Challenges

Top reason for choosing 4C:

  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Awareness / branding
  • App installs

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Report Center
    • Bulk Sheets

Results

Saved 1-2 hours per week by using 4C

4C Customer Research

Increase in return on ad spend (ROAS) since partnered with 4C

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Customer Testimonial

4C is a great company with a great product that offers helpful tools which help us grow our business.

Megan Garlisch, Managing Director, Real Food Blends

With 4C, I like being able to see the actual creative images in the UI without having to click on a specific link. The UI is also very easy to sort and filter through data.

Allie Barner, Media Specialist, Zulily

4C Social Case Study

Infectious Media

Introduction

This case study of Infectious Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“Good account management & generally able to access some interesting features to enhance social media buying.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Accessing innovative social advertising capabilities

Key media and advertising objective:

  • Website conversions

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Report Center
    • Rules-Based Optimization
    • In-line Quick Editing

Results

Improvement in advertising results with 4C:

  • Engagement rate increased up to 9%
  • Sales revenue increased up to 9%

Saved 1-2 hours per week by using 4C.

4C Social Customer Research

On average, how many hours per week do you save by using 4C?

More than 16 hours: 6%
9 - 16 hours: 11%
5 - 8 hours: 20%
3 - 4 hours: 33%
1 - 2 hours: 30%


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About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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