Original Research on 4C

Case Study: Our Better World

Introduction

This case study of Our Better World is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

Why 4C? “Innovative and effective ways of targeting the right audiences for our stories.”

Challenges

Top reasons for choosing 4C Social Ads:
- Data science
- Centralization
- Service
Main benefits expected from 4C:
- Time savings
- Generate higher return-on-investment
- Innovative social advertising features
- Advanced targeting
- More robust reporting features and reporting across platforms
Key campaign objectives:
- Website clicks
- Website conversions
- Awareness/branding
- Engagement (likes, retweets, repins, shares, comments, etc.)
- Video views

Use Case

Social media publishers managed through 4C:
- Facebook
- Twitter
4C features deployed:
- 4C Affinities
- 4C Audiences
- Quick editing
- Social search

Results

Increased engagement rate up to 9% with 4C
Saved 1 – 2 hours per week

4C Customer Research

More efficient media planning and less waste

Percent efficiency gained in cross-channel video advertising by brands using 4C.

1-25%: 44%

25-50%: 30%

50-100%: 20%

100-150%: 3%

150-200%: 1%

200%+: 1%

Why 4C?

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%

76-100%: 6%

51-75%: 20%

26-50%: 23%

1-25%: 46%

4C Social Case Study

Mindshare

Introduction

This case study of MindShare is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C has] unique features such as TV / Sports / Weather sync and Reach and Frequency optimizer, customer service / quick help, and data consolidation.”

Challenges

Top reasons for choosing 4C:

Accessing innovative social advertising capabilities
Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

Awareness / branding
Offline sales

Use Case

4C features and functionalities used:

Publishers managed with 4C:
- Facebook
- Instagram
- Twitter
- Pinterest

Features currently deployed:
- Social Sync: TV / Sport / Weather triggers
- Smart Groups
- Report Center
- Reach & Frequency Optimizer
- Target Sets

Results

Saved 5-8 hours per week by using 4C.

I like the innovative targeting like TV Sync and the weather targeting options.

— Sasha De Vecchi, Social Media Coordinator, Resolution Media

TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Case Study: Our Better World

Introduction

Challenges

Use Case

Results

Organization Profile

About 4C Social

More efficient media planning and less waste

Why 4C?

Mindshare

Introduction

Challenges

Use Case

Results

Company Profile

About 4C Social

More to Explore

About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.