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TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,243 Customers Surveyed

8,660 Data Points Collected

41 Published TechFacts

85 Published Case Studies



Selected Research Highlights


With 4C, I like being able to see the actual creative images in the UI without having to click on a specific link. The UI is also very easy to sort and filter through data.

Allie Barner, Media Specialist, Zulily

Case Study: Mediavest

Introduction

This case study of Mediavest is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“What I like most about 4C’s platform is 4C affinities targeting that Facebook does not offer.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Data science
    • Centralization
    • Innovation
  • Main benefits expected from 4C:
    • Time savings
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objectives:
    • Website clicks
    • Website conversions
    • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Reach/frequency

Use Case

  • Social media publishers managed through 4C:
    • Facebook
    • Twitter
  • 4C features deployed:
    • 4C Affinities
    • Report Center
    • 4C Audiences
    • Quick editing
    • Sentiment analysis
    • Social search
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 50%
    • Engagement rate increased over 50%
  • Saved 3 – 4 hours per week

Case Study: eBay

Introduction

This case study of eBay is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s willingness to try new methods to increase ROI, and the availability of staff to always answer questions and concerns. It’s been an incredible partnership.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Service
    • Innovation
    • Simplicity
  • Main benefit expected from 4C:
    • Time savings
    • Generate higher return-on-investment
    • Innovative social advertising features
  • Key campaign objectives:
    • Website clicks
    • Website conversions
    • Online sales
    • Engagement (likes, retweets, repins, shares, comments, etc.)

Use Case

  • Managed Pinterest through 4C
  • 4C features deployed:
    • 4C Affinities
    • Smart Groups
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 100%
    • Engagement rate increased over 100%
  • Saved 9 – 16 hours per week
  • Realized return on their investment within first 3 months after implementing 4C.

4C Customer Testimonial

Thanks to the Emoji targeting feature of 4C, Vodafone Turkey became the first brand who experienced it in Turkey. The interface was very easy and I didn’t face any difficulties in terms of operation. The customer support satisfied me in every aspect as they got me back to work in less than an hour.

Betina Haviyo, Social Media Manager, Group M



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About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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