TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »

1,469 Customers Surveyed

10,321 Data Points Collected

41 Published TechFacts

4 Published Charts

85 Published Case Studies

Selected Research Highlights

4C Customer Testimonial

4C is a great company with a great product that offers helpful tools which help us grow our business.

Megan Garlisch, Managing Director, Real Food Blends

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Social Case Study



This case study of Genartmedya is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.


Top reason for choosing 4C:

  • Accessing innovative social advertising capabilities

Key media and advertising objective:

  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publisher managed with 4C:
    • Twitter
  • Feature currently deployed:
    • Social Sync: TV / Sport / Weather triggers


Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased up to 9%
  • Lead volume increased over 10%
  • Sales revenue increased up to 9%

Saved 1-2 hours per week by using 4C.

4C Social Customer Research

On average, how many hours per week do you save by using 4C?

More than 16 hours: 6%
9 - 16 hours: 11%
5 - 8 hours: 20%
3 - 4 hours: 33%
1 - 2 hours: 30%

Case Study: Zulily


This case study of Zulily is based on a November 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I liked being able to see the actual creative images in the UI without having to click on a specific link. The UI was also very easy to sort and filter through data.”


  • Needed to manage promoted pins on Pinterest
  • Main benefits expected from 4C:
    • Time savings
    • Generate a higher return-on-investment
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objectives:
    • Website conversions
    • App installs

Use Case

  • Managed Pinterest ads through 4C
  • 4C features deployed:
    • Bulk creation
    • Smart Groups
    • Report Center
    • Quick editing
    • Keyword-level results


  • Improved the following metrics with 4C:
    • Brand awareness increased over 50%
    • Engagement rate increased over 50%
    • Lead volume increased over 10%
    • Sales revenue increased over 10%
  • Saved 1 – 2 hours per week

4C has improved The Grommet’s ability to scale Pinterest Ads helping Pinterest users discover the small Maker and new to market products The Grommet supports.
Since starting with 4C, we have increased sessions 180% and orders over 270%. 4C has been essential to supporting that growth allowing us to efficiently optimize and build out our campaigns.

Maggie Schulz, Digital Marketing Manager, The Grommet

More to Explore

About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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