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TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,469 Customers Surveyed

10,321 Data Points Collected

41 Published TechFacts

4 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Customer Testimonial

4C’s platform is intuitive and allows me to replicate/clone campaign builds in a matter of seconds, eliminating much of the wasted time spent making tedious campaign rebuilds with identical parameters.

Anthony Panagos, Media Specialist, Spark SMG

I like 4C’s good service and easy access to all platforms.

Kelly Zapalik, Media Manager, Starcom Global

4C Social Case Study

Mediacom Singapore

Introduction

This case study of Mediacom Singapore is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“Additional functionalities help in brand building and in precisely targeting the audiences.”

Challenges

Top reasons for choosing 4C:

  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Awareness / branding
  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • Smart Groups
    • Naming Conventions
    • Labels
    • Alerts
    • Rules-Based Optimization
    • In-line Quick Editing
    • Target Sets

Results

Saved 3-4 hours per week by using 4C.

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Social Case Study

Booyah Advertising

Introduction

This case study of Booyah Advertising is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“The knowledge and service of our [4C] account reps is unparalleled. They are more than a vendor to us, they are truly great partners.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website conversions
  • Online sales

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • 4C Target Sets
    • Naming Conventions
    • Report Center
    • In-line Quick Editing

Results

Improvements in advertising results from 4C:

  • Engagement rate increased over 10%
  • Sales revenue increased over 50%

Saved 5-8 hours per week by using 4C.

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%


More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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