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TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,469 Customers Surveyed

10,321 Data Points Collected

41 Published TechFacts

4 Published Charts

85 Published Case Studies



Selected Research Highlights


Case Study: MediaVest Worldwide

Introduction

This case study of MediaVest Worldwide is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“It’s the people at 4C that make the company so valuable in my eyes. They are simply great at what they do, and make the activation of social media campaigns a breeze.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Service
    • Simplicity
  • Main benefits expected from 4C:
    • Time savings
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objectives:
    • Website clicks
    • Website conversions
    • Awareness/branding
    • Online sales
    • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Reach/frequency
    • App installs
    • Video views

Use Case

  • Social media publishers managed through 4C:
    • Facebook
    • Twitter
  • 4C features deployed:
    • 4C Affinities
    • 4C Audiences
    • Sentiment analysis

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 50%
    • Engagement rate increased over 50%
  • Saved more than 16 hours per week
  • Realized return on investment within first 3 months after implementing 4C

4C Customer Testimonial

4C provides an easy-to-use holistic platform which makes managing any portfolio of accounts much simpler. Paired with exceptional product management, 4C is the most powerful platform on the market.

Mike Consiglio, Social Supervisor, Resolution Media

4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“I really like the 4C reps that we work with. They are very easy to work with and have a lot of knowledge about the product.”

Challenges

Top reason for choosing 4C:

  • Pinterest Reporting Insights

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding

Use Case

4C features and functionalities used:

  • Publisher managed with 4C:
    • Pinterest
  • Features currently deployed:
    • 4C Target Sets
    • Report Center
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%

Saved 1-2 hours per week by using 4C.

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Social Customer Research

On average, how many hours per week do you save by using 4C?

More than 16 hours: 6%
9 - 16 hours: 11%
5 - 8 hours: 20%
3 - 4 hours: 33%
1 - 2 hours: 30%

4C Customer Testimonial

The 4C team are extremely responsive to issues that arise and help us fix them as quickly as possible. The tool itself is simple to use but its effectiveness in improving our social advertising investment is second to none.

Giles Henderson, Head of Distribution, Dentsu Mobius Media



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About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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