TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »

1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies

Selected Research Highlights

4C Case Study

Spark Starcom Mediavest Group


This case study of Spark Starcom Mediavest Group is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is intuitive and allows me to replicate / clone campaign builds in a matter of seconds, eliminating much of the wasted time spent making tedious campaign rebuilds with identical parameters.”


Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks


Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 100%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Realized a return on investment in less than 6 months after signing with 4C.

Saves more than 3 hours per week.

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Customer Research

More efficient media planning and less waste

Percent efficiency gained in cross-channel video advertising by brands using 4C.

1-25%: 44%
25-50%: 30%
50-100%: 20%
100-150%: 3%
150-200%: 1%
200%+: 1%

4C Social Ads Increase Engagement Rate

89% of clients improved their engagement rate by 10% or more with 4C.


The people at 4C are very helpful and available.

Ilana Rosin, Social Media Specialist, Resolution Media

Case Study: Unique Influence


This case study of uniqueinfluence is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.


  • Top reason for choosing 4C Social Ads:
    • Innovation
  • Main benefits expected from 4C:
    • Time savings
    • Generate higher return-on-investment
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objective:
    • Website conversions

Use Case

  • Managed ads on Pinterest through 4C
  • 4C features deployed:
    • Bulk creation
    • Quick editing
    • Keyword-level results


  • Increased lead volume more than 50%
  • Saved 3 – 4 hours per week

More to Explore

About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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