TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Case Study

Socialyse

Introduction

This case study of Socialyse USA is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The user interface is very intuitive and easy to use. I also find the targeting tools to be highly effective.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Insights into data science and analytics

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 50%
  • Lead volume increased over 10%
  • Sales revenue increased over 50%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 6 hours per week.

The 4C service is great, and having all social platforms on one site is awesome for workflow.

Jeffrey Gottlieb, Senior Media Specialist, Merkle

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Customer Satisfaction Rating

Dan Borchardt, an Account Coordinator at Starcom Global, said they would be very likely to recommend 4C for this reason:

The UI is very user-friendly and intuitive. Customer support has been excellent. Very nice to have all social platforms manageable in one UI.

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Social Case Study

Performics

Introduction

This case study of Performics is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C gives us power in targeting and lets us really hit the most qualified segments with their syncing capabilities, affinities, target sets, etc. Not to mention the great support we receive on a daily basis from our reps.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Cross-Publisher Summary
    • Smart Groups
    • Naming Conventions
    • Labels
    • Report Center
    • Alerts
    • Bulk Sheets
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 100%
  • Sales revenue increased over 10%

Saved 5-8 hours per week by using 4C.



More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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