Original Research on 4C

I like the innovative targeting like TV Sync and the weather targeting options.

— Sasha De Vecchi, Social Media Coordinator, Resolution Media

4C Case Study

Dentsu Mobius Media

Introduction

This case study of Dentsu Mobius Media is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The 4C team is extremely responsive to issues that arise and help to fix them as quickly as possible. The tool itself is simple to use. Its effectiveness in improving our social advertising investment is second to none.”

Challenges

Top reasons for choosing 4C:

Comprehensiveness of major publishers and geographies
Convergence between TV and social
Innovation of unique first-to-market offerings
Insights into data science and analytics
Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

App installs
Online sales
Reach/frequency
Social engagement (likes, retweets, repins, shares, comments, etc.)
Video views

Results

Improvements in advertising results from 4C:

Brand awareness increased over 10%
Engagement rate increased over 10%
Lead volume increased over 10%
Sales revenue increased over 10%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 10 hours per week.

4C Social Customer Research

On average, how many hours per week do you save by using 4C?

More than 16 hours: 6%

9 - 16 hours: 11%

5 - 8 hours: 20%

3 - 4 hours: 33%

1 - 2 hours: 30%

Case Study: VivaKi

Introduction

This case study of Vivaki UK is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“4C is easy to use.”

Challenges

Top reasons for choosing 4C Social Ads:
- Innovation
- Simplicity
Main benefits expected from 4C:
- Time savings
- Innovative social advertising features
Key campaign objectives:
- Website clicks
- Awareness/branding
- Reach/frequency

Use Case

Social media publisher managed through 4C:
- Facebook
4C features deployed:
- 4C Audiences
- Keyword-level results

Results

Improved the following metrics with 4C:
- Brand awareness increased over 100%
- Engagement rate increased over 200%
- Lead volume increased over 100%
- Sales revenue increased over 100%
Saved 3 – 4 hours per week

4C Customer Testimonial

4C is a great company with a great product that offers helpful tools which help us grow our business.

— Megan Garlisch, Managing Director, Real Food Blends

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%

76-100%: 6%

51-75%: 20%

26-50%: 23%

1-25%: 46%

TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Dentsu Mobius Media

Introduction

Challenges

Use Case

Results

Company Profile

About 4C

Case Study: VivaKi

Introduction

Challenges

Use Case

Results

Company Profile

About 4C Social

More to Explore

About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.