TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Customer Research

Increase in return on ad spend (ROAS) since partnered with 4C

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Social Case Study

Merkle

Introduction

This case study of Merkle is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets

Key media and advertising objective:

  • Awareness / branding

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Twitter
    • LinkedIn
  • Features currently deployed:
    • Cross-Publisher Summary
    • Report Center

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 50%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saved 5-8 hours per week by using 4C.

Case Study: VivaKi

Introduction

This case study of Vivaki UK is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“4C is easy to use.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Service
    • Innovation
    • Simplicity
  • Main benefits expected from 4C:
    • Time savings
    • Generate a higher return-on-investment
    • Advanced targeting
  • Key campaign objective:
    • Website conversions

Use Case

  • Social media publishers managed through 4C:
    • Facebook
    • Twitter
  • 4C features deployed:
    • TV Sync/Weather Sync
    • Bulk creation
    • Report Center

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 50%
    • Engagement rate increased over 10%
    • Lead volume increased over 100%
    • Sales revenue increased over 50%
  • Saved 5 – 8 hours per week

4C Customer Satisfaction Rating

Colette Trudeau, a VP of Biddable Media at Mediavest|Spark, said they would be very likely to recommend 4C for this reason:

4C is a great partner of ours. Our feedback is taken into account, and we see product innovations based on our feedback.

4C Social Ads Drive Sales Revenue

47% of clients improved their sales revenue by 50% or more with 4C.



More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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