TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Customer Testimonial

4C provides an easy-to-use holistic platform which makes managing any portfolio of accounts much simpler. Paired with exceptional product management, 4C is the most powerful platform on the market.

Mike Consiglio, Social Supervisor, Resolution Media

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Social Customer Research

On average, how many hours per week do you save by using 4C?

More than 16 hours: 6%
9 - 16 hours: 11%
5 - 8 hours: 20%
3 - 4 hours: 33%
1 - 2 hours: 30%

4C Case Study

Merkle

Introduction

This case study of Merkle is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is always trying to improve and 4C is willing to take in client input to modify to our needs.”

Challenges

Top reasons for choosing 4C:

  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objective:

  • App installs

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Sales revenue increased over 50%

Saves more than 1 hour per week.

4C Case Study

Group M

Introduction

This case study of Group M is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“Thanks to the Emoji targeting feature of 4C, Vodafone Turkey became the first brand who experienced it in Turkey. The interface was very easy, and I didn’t face any difficulty in terms of operation. Customer support satisfied me in every aspect as they got me back in less than an hour.”

Challenges

Top reason for choosing 4C:

  • Innovation of unique first-to-market offerings

Use Case

Key media and advertising objective:

  • Social engagement (likes, retweets, repins, shares, comments, etc.)

Results

Improvements in advertising results from 4C:

  • Engagement rate increased over 50%

Saves more than 1 hour per week.

4C Customer Testimonial

Thanks to the Emoji targeting feature of 4C, Vodafone Turkey became the first brand who experienced it in Turkey. The interface was very easy and I didn’t face any difficulties in terms of operation. The customer support satisfied me in every aspect as they got me back to work in less than an hour.

Betina Haviyo, Social Media Manager, Group M



More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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