TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Social Case Study

Performics

Introduction

This case study of Performics is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C gives us power in targeting and lets us really hit the most qualified segments with their syncing capabilities, affinities, target sets, etc. Not to mention the great support we receive on a daily basis from our reps.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Cross-Publisher Summary
    • Smart Groups
    • Naming Conventions
    • Labels
    • Report Center
    • Alerts
    • Bulk Sheets
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 100%
  • Sales revenue increased over 10%

Saved 5-8 hours per week by using 4C.

Why 4C?

Amazing customer service, innovative tool that rarely has bugs. If the bugs happen, they are proactive and not reactive and always able to provide assistance.

4C Social Customer Research

On average, how many hours per week do you save by using 4C?

More than 16 hours: 6%
9 - 16 hours: 11%
5 - 8 hours: 20%
3 - 4 hours: 33%
1 - 2 hours: 30%

4C Case Study

Coegi

Introduction

This case study of Coegi is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“I like that 4C has a user-friendly interface and that it allows you to implement comprehensive marketing strategies that other platforms do not offer.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Convergence between TV and social
  • Innovation of unique first-to-market offerings
  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 10%
  • Lead volume increased over 50%
  • Sales revenue increased over 10%

Saves more than 3 hours per week with 4C.

4C is simple, innovative and supplies our team with excellent customer service.

Meghan McManus, Senior Programmatic Analyst, Starcom USA

4C Customer Research

More efficient media planning and less waste

Percent efficiency gained in cross-channel video advertising by brands using 4C.

1-25%: 44%
25-50%: 30%
50-100%: 20%
100-150%: 3%
150-200%: 1%
200%+: 1%


More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

  Mediaocean Website