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TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,488 Customers Surveyed

10,421 Data Points Collected

41 Published TechFacts

4 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C Social Lift is a game changer when planning for upcoming campaigns. [4C Social Lift] provides insights and data to backup decisions.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Reach & Frequency Optimizer
    • Alerts
    • Bulk Sheets
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 100%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saved 3-4 hours per week by using 4C.

4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“I really like the 4C reps that we work with. They are very easy to work with and have a lot of knowledge about the product.”

Challenges

Top reason for choosing 4C:

  • Pinterest Reporting Insights

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding

Use Case

4C features and functionalities used:

  • Publisher managed with 4C:
    • Pinterest
  • Features currently deployed:
    • 4C Target Sets
    • Report Center
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%

Saved 1-2 hours per week by using 4C.

4C Social Ads Drive Brand Awareness

53% of clients improved their brand awareness by 50% or more with 4C.

I like how the reps are very responsive when an issue arises. Also, if there is a feature that is unique to your business need, they will do everything they can to make sure that tool is available.

Daniel Kuzio, Social Media Specialist, Merkle

4C Customer Research

Increase in return on ad spend (ROAS) since partnered with 4C

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%


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About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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