TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies



Selected Research Highlights


I like how the reps are very responsive when an issue arises. Also, if there is a feature that is unique to your business need, they will do everything they can to make sure that tool is available.

Daniel Kuzio, Social Media Specialist, Merkle

Case Study: Shutterfly

Introduction

This case study of Shutterfly, Inc. is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

Why 4C? “The simplicity to create, change, optimize, and analyze my Pinterest ads.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Service
    • Simplicity
    • Easiest way to optimize Pinterest ads
  • Main benefits expected from 4C:
    • Time savings
    • Generate higher return-on-investment
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objectives:
    • Website clicks
    • Website conversions
    • Awareness/branding
    • Online sales
    • Engagement (likes, retweets, repins, shares, comments, etc.)

Use Case

  • Managed Pinterest ads through 4C
  • 4C features deployed:
    • Bulk creation
    • Smart Groups
    • Report Center

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 50%
    • Engagement rate increased over 50%
    • Sales revenue increased over 50%
  • Saved 3 – 4 hours per week

4C Customer Testimonial

4C provides an easy-to-use holistic platform which makes managing any portfolio of accounts much simpler. Paired with exceptional product management, 4C is the most powerful platform on the market.

Mike Consiglio, Social Supervisor, Resolution Media

4C Customer Research

More efficient media planning and less waste

Percent efficiency gained in cross-channel video advertising by brands using 4C.

1-25%: 44%
25-50%: 30%
50-100%: 20%
100-150%: 3%
150-200%: 1%
200%+: 1%

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

Case Study: MediaVest Worldwide

Introduction

This case study of MediaVest Worldwide is based on a November 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“Everyone that works at 4C is reliable, communicates well, and is detail-oriented. True partnership!”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Data science
    • Centralization
    • Service
    • Simplicity
    • On-hand resources day and night
  • Main benefits expected from 4C:
    • Time savings
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objectives:
    • Website clicks
    • Website conversions
    • Awareness/branding
    • Online sales
    • Offline sales
    • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Reach/frequency
    • App installs
    • Video views

Use Case

  • Social media publishers managed through 4C:
    • Facebook
    • Twitter
  • 4C features deployed:
    • 4C Affinities
    • 4C Audiences
    • Sentiment analysis
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 50%
    • Engagement rate increased over 50%
    • Lead volume increased over 50%
    • Sales revenue increased over 10%
  • Saved 9 – 16 hours per week


More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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