TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Customer Satisfaction Rating

Colette Trudeau, a VP of Biddable Media at Mediavest|Spark, said they would be very likely to recommend 4C for this reason:

4C is a great partner of ours. Our feedback is taken into account, and we see product innovations based on our feedback.

I like the innovative targeting like TV Sync and the weather targeting options.

Sasha De Vecchi, Social Media Coordinator, Resolution Media

4C Social Case Study

Socialyse

Introduction

This case study of Socialyse – New York is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C is a very intuitive platform that makes working across several social platforms very seamless.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website clicks
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Twitter
    • Pinterest
    • Snapchat
    • LinkedIn
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups

Results

Saved 9-16 hours per week by using 4C.

4C Customer Research

More efficient media planning and less waste

Percent efficiency gained in cross-channel video advertising by brands using 4C.

1-25%: 44%
25-50%: 30%
50-100%: 20%
100-150%: 3%
150-200%: 1%
200%+: 1%

4C Social Case Study

Mediavest | Spark

Introduction

This case study of Mediavest | Spark is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C is consistently at the forefront of social innovation and we are eager to continue partnering with them on the interconnections of social & TV.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales
  • Offline sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • App installs
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Naming Conventions
    • Labels
    • Report Center
    • Reach & Frequency Optimizer
    • Alerts
    • Rules-Based Optimization
    • In-line Quick Editing
    • Bulk Sheets
    • Target Sets

Results

Saved more than 16 hours per week by using 4C.

4C Customer Research

Increase in return on ad spend (ROAS) since partnered with 4C

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%


More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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