TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »

1,469 Customers Surveyed

10,321 Data Points Collected

41 Published TechFacts

2 Published Charts

85 Published Case Studies

Selected Research Highlights

4C Social Case Study



This case study of Sumate is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“La posibilidad de encontrar mejores segmentaciones y p├║blicos el reporting.”


Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Online sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Reach / frequency
    • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • LinkedIn
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Naming Conventions
    • Target Sets


Saved 9-16 hours per week by using 4C.

4C Customer Research

Increase in return on ad spend (ROAS) since partnered with 4C

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Customer Testimonial

4C provides an easy-to-use holistic platform which makes managing any portfolio of accounts much simpler. Paired with exceptional product management, 4C is the most powerful platform on the market.

Mike Consiglio, Social Supervisor, Resolution Media

4C Social Ads Drive Sales Revenue

47% of clients improved their sales revenue by 50% or more with 4C.

4C Social Customer Research

On average, how many hours per week do you save by using 4C?

More than 16 hours: 6%
9 - 16 hours: 11%
5 - 8 hours: 20%
3 - 4 hours: 33%
1 - 2 hours: 30%

4C Case Study



This case study of Mediavest|Spark is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is easy to use and garners results for our clients. The client service we receive is excellent and the product innovation keeps up with the industry changes.”


Top reason for choosing 4C:

  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Offline sales
  • Online sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions


Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Realized a return on investment in less than 6 months after signing with 4C.

Saves more than 6 hours per week.

More to Explore

About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

  4C Website