TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies



Selected Research Highlights


4C is simple, innovative and supplies our team with excellent customer service.

Meghan McManus, Senior Programmatic Analyst, Starcom USA

4C Social Customer Research

On average, how many hours per week do you save by using 4C?

More than 16 hours: 6%
9 - 16 hours: 11%
5 - 8 hours: 20%
3 - 4 hours: 33%
1 - 2 hours: 30%

4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“I really like the 4C reps that we work with. They are very easy to work with and have a lot of knowledge about the product.”

Challenges

Top reason for choosing 4C:

  • Pinterest Reporting Insights

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding

Use Case

4C features and functionalities used:

  • Publisher managed with 4C:
    • Pinterest
  • Features currently deployed:
    • 4C Target Sets
    • Report Center
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%

Saved 1-2 hours per week by using 4C.

4C Customer Research

More efficient media planning and less waste

Percent efficiency gained in cross-channel video advertising by brands using 4C.

1-25%: 44%
25-50%: 30%
50-100%: 20%
100-150%: 3%
150-200%: 1%
200%+: 1%

4C Customer Satisfaction Rating

Meghan Gampper, an Account Manager at Coegi, said they would be very likely to recommend 4C for this reason:

The custom audiences are a great tool to use when testing audiences for campaigns. The fact that I can reach out to our 4C rep and request a custom audience be built out to test a certain client’s audience and get exactly what we are looking for is great. The increasing performance of our campaign is significant and the new insight is always pleasing to the client.

4C Social Case Study

Merkle

Introduction

This case study of Merkle is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets

Key media and advertising objective:

  • Awareness / branding

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Twitter
    • LinkedIn
  • Features currently deployed:
    • Cross-Publisher Summary
    • Report Center

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 50%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saved 5-8 hours per week by using 4C.



More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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