TechValidate Research on HIMSS

These pages present data that TechValidate has sourced via direct research with verified customers and users of HIMSS. TechValidate stands behind the authenticity of all published data. Learn more »



606 Customers Surveyed

4,884 Data Points Collected

29 Published TechFacts

23 Published Charts

45 Published Case Studies



Selected Research Highlights


HIMSS Case Study

Medium Enterprise Educational Technology Company Increases Digital Engagement with SmartMail

Introduction

This case study of a medium enterprise educational institution company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Thought leadership / Industry education
    • Driving qualified traffic to a digital destination
    • Increasing engagement with current customers
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Alignment with trusted brands and segment leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Cobranded Email (SmartMail)

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • A greater ability to segment and target prospects and customers
    • Seen growth of qualified leads in our database

HIMSS Customer Review

“Great Results” with Market Intelligence Survey

4/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

HIMSS did a survey on our behalf. We had great results.

In a sentence or two, please describe your overall experience working with the HIMSS.

HIMSS Case Study

Small Business Security Products & Services Company Increases Sales with Events

Introduction

This case study of a small business security products & services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • The ability to target growth accounts / opportunities
    • Generating qualified leads
  • The following were key criteria in their selection to partner with HIMSS:
    • Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased Sales

HIMSS Customer Research

TOP 5 REASONS WHY COMPANIES PARTNER WITH HIMSS FOR LEAD GENERATION

What were the top reasons that contributed to you partnering with HIMSS for LEAD GENERATION?

Generating qualified top-of-funnel leads
68%
Thought leadership / Industry education
59%
Strengthening connections with key decision-makers and targeted influencers
51%
Ability to target growth accounts/opportunities
49%
Increasing engagement with current customers
38%

HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

As stated above, working with HIMSS has allowed me/us to solidify connections with key influencers/buyers in the vertical.

In a sentence or two, please describe your overall experience working with the HIMSS.

It’s been exceptional and one we will continue to build on.

HIMSS Customer Research

79% of Marketers find Events Extremely Important or Very Important to their Marketing Strategy

When asked how important Events was to their overall marketing strategy and execution, organizations said:

Extremely Important: 46%
Very Important: 33%
Important: 19%


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