TechValidate Research on HIMSS

These pages present data that TechValidate has sourced via direct research with verified customers and users of HIMSS. TechValidate stands behind the authenticity of all published data. Learn more »



606 Customers Surveyed

4,884 Data Points Collected

29 Published TechFacts

23 Published Charts

45 Published Case Studies



Selected Research Highlights


HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

The people at HIMSS are the greatest asset!

In a sentence or two, please describe your overall experience working with the HIMSS.

Highly favorable going back to 2003

HIMSS Customer Research

92% of Marketers find Lead Generation Extremely Important or Very Important to their Marketing Strategy

When asked how important Lead Generation was to their overall marketing strategy and execution, organizations said:

Extremely Important: 62%
Very Important: 30%
Important: 6%

HIMSS Customer Research

Importance of Brand and/or Product Awareness from Events

When asked to rate the importance of brand and/or product awareness from events, organizations said:

Extremely Important: 37%
Very Important: 40%
Important: 23%

HIMSS Case Study

Participation in Pre-Con Forums, Among Other Events, Creates Personal Connections with Key Individuals and Decision Makers

Introduction

This case study of a medium enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Generating qualified sales leads
    • Networking with key individuals and decision makers
    • Brand awareness
    • Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Patient Experience
  • Pre-conference or specialty forum
  • In-person Global Health Conference & Exhibition

Reasons they invested in a HIMSS event sponsorship:

  • Networking opportunities

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Personal connections with key individuals and decision makers

HIMSS Case Study

Fortune 500 Telecommunications Services Company Increases Sales with Webinars

Introduction

This case study of a Fortune 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • Generating qualified leads
    • Event promotion
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Reach of new customers & markets
    • The quality of resources and client service

Use Case

The type(s) of campaigns executed with HIMSS by the surveyed company include:

  • Their go-to-market strategy with HIMSS included:
    • Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Seen growth of qualified leads in our database
    • Increased Sales

HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

As stated above, working with HIMSS has allowed me/us to solidify connections with key influencers/buyers in the vertical.

In a sentence or two, please describe your overall experience working with the HIMSS.

It’s been exceptional and one we will continue to build on.



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