TechValidate Research on Gusto

These pages present data that TechValidate has sourced via direct research with verified customers and users of Gusto. TechValidate stands behind the authenticity of all published data. Learn more »



11,828 Customers Surveyed

107,976 Data Points Collected

1561 Published TechFacts

8 Published Charts



Featured Research Collections for Gusto

Curated collections and slideshows of TechValidate research data on Gusto.



Selected Research Highlights


Gusto Customer Statistic

Former ADP users switched to Gusto because it is easy to use.

86% of companies that previously used ADP switched to Gusto for its ease of use.

86%

Gusto Customer Research

Of owners who are new to offering benefits, 58% say they are able to better attract & hire top talent, and 44% say morale has improved.

What changes have you seen in your business since you started offering employee benefits?

I’m able to better attract and hire top talent.
36%
Employee morale has improved.
28%
Employee retention has improved.
19%
It didn’t improve anything.
8%
Employee productivity has increased.
7%
Overall employee health has improved.
6%

Gusto Partner Statistic

80% of Gusto’s partners who switched from Xero Payroll say their favorite benefit of the Gusto Partner Program is the revenue share/wholesale pricing.

80%

Gusto Partner Research

How does Gusto provide value to your firm?

It is valuable to my firm to be able to offer HR tools and services (time tracking, PTO, access to HR experts, etc.) to my clients through Gusto.
39%
It is valuable to my firm to be able to offer benefits (health insurance, 401(k)s, etc.) to my clients through Gusto.
29%
It is valuable to my firm to be able to offer HR and benefits that are integrated with payroll to my clients.
27%
Gusto makes it easier for my firm to focus on advisory services for my clients.
60%
Joining Gusto for Partners was a good decision for my firm.
55%
Gusto helps my firm grow.
24%
None, Gusto doesn't provide value
5%
Other
6%


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About Gusto

Gusto provides payroll, benefits and HR to over 40,000 small business customers.

Gusto Website   Gusto Website