Original Research on Gusto

Gusto Customer Research

Why small businesses offer benefits

Why did you decide to offer benefits to your employees?

To stay competitive in hiring	74%
To make my employees happy	78%
To be compliant	17%
It’s less expensive than giving raises	3%
To prevent employee churn	30%

Gusto Customer Research

What payroll provider(s) were you using prior to joining Gusto?

ADP	49%
Paychex	39%
Intuit Quickbooks	64%
Paycom	2%
Paycor	5%
Paylocity	6%
Patriot	5%
Rippling	3%
Zenefits	4%
A local provider	8%
None, Gusto is my first payroll experience	9%
None, I was using spreadsheets or doing it by hand	3%
Other	14%

Gusto Partner Satisfaction Rating

Olivia June, a Chief Executive Officer at Vina Incorporated, would be very likely to recommend Gusto for this reason:

Gusto Partner Statistic

73% of Gusto’s bookkeeping partners say their favorite benefit of the Gusto Partner Program is the dedicated support from the VIP care team.

73%