TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Case Study

Coegi

Introduction

This case study of Coegi is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“Our representative always responds in a timely manner and always has great information. 4C is constantly updating new innovations that we can’t wait to try.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Offline sales
  • Online sales
  • Reach/frequency
  • Social engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views
  • Website clicks
  • Website conversions

Results

Improvements in advertising results from 4C:

  • Brand awareness increased up to 9%

Saves more than 1 hour per week.

4C Customer Testimonial

Customer service is the top reason why I would recommend 4C to a client. They are very responsive, open to feedback, reacts quickly to bugs and errors, and make time for every client to learn about the objectives and determine the best solution.

Alicia Carroll, Associate Media Director, Resolution Media

It’s the people at 4C that make the company so valuable in my eyes. They are simply great at what they do, and make the activation of social media campaigns a breeze.

Christian Francipane, Media Specialist, MediaVest Worldwide

4C Customer Research

Increase in return on ad spend (ROAS) since partnered with 4C

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“Customer service is the top reason why I would recommend 4C to a client. They are very responsive, open to feedback, reacts quickly to bugs and errors, and make time for every client to learn about the objectives and determine the best solution.”

Challenges

Top reasons for choosing 4C:

  • Comprehensiveness of major publishers and geographies
  • Innovation of unique first-to-market offerings
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objectives:

  • Awareness/branding
  • Attitudinal Lift (Purchase Intent, Innovation Lift, etc)

Results

Improvements in advertising results from 4C:

  • Engagement rate increased over 50%

Realized a return on investment in less than 3 months after signing with 4C.

Saves more than 6 hours per week.

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%


More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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