HIMSS Salesforce Strengthens Loyalty with Key Buyers and Creates Personal Connections with Key Decision Makers

HIMSS Case Study

Salesforce Strengthens Loyalty with Key Buyers and Creates Personal Connections with Key Decision Makers

This case study of Salesforce is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“HIMSS has allowed us to solidify connections with key influencers/buyers in the vertical.”

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- The ability to target growth accounts / opportunities
- Event promotion
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Market, subject matter, and data expertise
- High quality content creation
- Alignment with trusted brands and segment leadership

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

The surveyed company achieved the following results with HIMSS: