HIMSS Research Chart: 89% of Marketers find ABM Extremely Important or Very Important to their Marketing Strategy

About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Vice President of Marketing	Small Business	Healthcare	Market Intelligence / Data: Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Unimportant Lead Generation: Extremely Important Account Based Marketing: Very Important Content Creation: Unimportant Events: Very Important
Operations Professional	Small Business	Healthcare	Market Intelligence / Data: Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Important Lead Generation: Extremely Important Account Based Marketing: Did not know Content Creation: Important Events: Important
Director of Marketing	Large Enterprise	Computer Software	Market Intelligence / Data: Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Important Lead Generation: Very Important Account Based Marketing: Important Content Creation: Very Important Events: Extremely Important
Chief Operating Officer (COO) / Vice President of Operations	Medium Enterprise	Computer Software	Market Intelligence / Data: Extremely Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Important Lead Generation: Extremely Important Account Based Marketing: Very Important Content Creation: Very Important Events: Extremely Important
Other	Educational Institution	Educational Institution	Market Intelligence / Data: Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Unimportant Lead Generation: Extremely Important Account Based Marketing: Unimportant Content Creation: Unimportant Events: Extremely Important
Marketing Manager	Small Business	Computer Services	Market Intelligence / Data: Extremely Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Extremely Important Video (HIMSS TV): Extremely Important Lead Generation: Extremely Important Account Based Marketing: Did not know Content Creation: Did not know Events: Did not know
Sales Professional	Medium Enterprise	Professional Services	Market Intelligence / Data: Very Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Very Important Video (HIMSS TV): Important Lead Generation: Extremely Important Account Based Marketing: Extremely Important Content Creation: Very Important Events: Extremely Important
Marketing Manager	Small Business	Professional Services	Market Intelligence / Data: Unimportant Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Important Lead Generation: Very Important Account Based Marketing: Very Important Content Creation: Important Events: Important
Marketing Professional	Medium Enterprise	Healthcare	Video (HIMSS TV): Very Important Lead Generation: Very Important Account Based Marketing: Very Important
Sales Professional	Global 500	Computer Services	Market Intelligence / Data: Important Digital (Display, Native Advertising, Newsletters, Email, etc.): Important Video (HIMSS TV): Unimportant Lead Generation: Very Important Account Based Marketing: Very Important Content Creation: Did not know Events: Very Important

TechValidate Research on HIMSS

89% of Marketers find ABM Extremely Important or Very Important to their Marketing Strategy

About This Data