TechValidate Research on TopSpot Internet Marketing

These pages present data that TechValidate has sourced via direct research with verified customers and users of TopSpot Internet Marketing. TechValidate stands behind the authenticity of all published data. Learn more »



1,268 Customers Surveyed

11,821 Data Points Collected

293 Published TechFacts

45 Published Charts

100 Published Case Studies



Selected Research Highlights


B2B Client Quote

A Marketing Manager of a small business industrial manufacturing company is very likely to recommend TopSpot Internet Marketing for the following reason:

The TopSpot staff is easy to work with and they have a lot of experience with industrial companies.

TopSpot Internet Marketing Customer Research

Technical Information is Crucial for Industrial Buyers

When considering a potential vendor, what type of content is important to you and your decision-making process?

Pricing or Technical Information
78%
Reviews & Testimonials
60%
Case Studies & White Papers
33%
Video Content
33%
In-Person Events or Tradeshows
24%
Blog Posts
19%
eBooks/Guides
15%
Email Newsletters
13%
Social Media Content
12%
Webinars
7%
Other
7%

TopSpot Internet Marketing Customer Research

79% Would Prefer or Consider Purchasing Through Amazon versus a Supplier

When searching for a product for your business, would you consider purchasing from Amazon if they supplied the product you were looking for?

Yes, I’d consider purchasing through Amazon just like any other vendor: 70%
Yes, I would prefer purchasing through Amazon: 9%
No, I’d rather work directly with the business/distributor and their website: 16%
Unsure: 5%

Case Study: Small Business Industrial Manufacturing Company

Introduction

This case study of a small business industrial manufacturing company is based on a April 2015 survey of TopSpot Internet Marketing customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“TopSpot Internet Marketing understands my business goals and I consider them a partner in my business.”

Challenges

Faced the following marketing challenges before choosing TopSpot Internet Marketing:

  • Incomplete analytics/website data
  • Lack of online presence through Google AdWords

Faced the following website challenges before choosing TopSpot Internet Marketing:

  • An outdated website
  • A non mobile-friendly website

Use Case

TopSpot Internet Marketing Services:

  • Paid Search (PPC) Strategies
  • Search Engine Optimization (SEO) Strategies
  • Analytics/Reporting Data
  • Website Development and Design

Values the following unique approaches of TopSpot Internet Marketing:

  • Collaborative team approach
  • Understanding of their business’ goals
  • Knowledge of the industrial/B2B space
  • Approach on educating clients about digital marketing

Results

Experienced the following as a result of TopSpot Internet Marketing strategies and solutions:

  • Increased quality leads
  • Increased online visibility (Ads, Rankings)
  • Met their business goals
  • Achieved a better understanding of internet marketing

Noticed an impact on their business immediately after implementing their TopSpot Internet Marketing strategy.
Increased their quality leads by 75-100% since implementing TopSpot Internet Marketing.

84% of surveyed Small Business customers noticed an impact on their business within 2-5 months or sooner after implementing their TopSpot Internet Marketing strategy.

84%

Case Study: Small Business Construction Company

Introduction

This case study of a small business construction company is based on a April 2015 survey of TopSpot Internet Marketing customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“TopSpot Internet Marketing understands my business goals and I consider them a partner in my business.”

Challenges

  • Faced the following marketing challenges when choosing TopSpot Internet Marketing as a digital partner:
    • An insufficient online presence
    • A lack of understanding of digital marketing
    • Incomplete analytics/website data
  • Faced the following website challenges when choosing TopSpot Internet Marketing as a digital partner:
    • An outdated website
    • An ineffective website
    • A non mobile-friendly website
    • A lack of call to action
    • Spam issues

Use Case

  • Values the following solutions from TopSpot Internet Marketing:
    • Paid Search Strategies
    • Search Engine Optimization Strategies
    • Analytics/Reporting Data
    • Website Development and Design
  • Values the following unique approaches of TopSpot Internet Marketing:
    • Collaborative team approach
    • Understanding of their business’ goals
    • Availability to discuss their comprehensive analyses
    • Approach on educating clients about digital marketing
    • Development of new marketing/website strategies and ideas for business development

Results

  • Experienced the following as a result of TopSpot Internet Marketing strategies and solutions:
    • Increased quality leads
    • Increased online visibility
    • Increased revenue
    • Achieved a better understanding of internet marketing


More to Explore



About TopSpot Internet Marketing

Over the last 16 years, TopSpot has grown into the largest independent search marketing agency in Houston, Texas due to our passion for helping our clients grow. We understand that your website is often the face of your company and should make you look your best. We create digital strategies that help you reach your business goals & showcase who you really are. SEO, PPC, web design & development and analytics solutions are services we provide, but that's only the beginning.

TopSpot Internet Marketing Website   TopSpot Internet Marketing Website