TechValidate Research on TopSpot Internet Marketing

45 Charts – Page 1 of 2


TopSpot Internet Marketing Customer Research

When sourcing a new vendor/supplier for your business, how long does the process typically take? (Beginning with preliminary research and ending with a decision)

More than 1 Year: 0%
6-12 Months: 8%
3-6 Months: 18%
1-3 Months: 36%
Less Than 1 Month: 37%

TopSpot Internet Marketing Customer Research

When sourcing a new vendor/supplier for your business, how long does the process typically take? (Beginning with preliminary research and ending with a decision)

More than 1 Year: 1%
6-12 Months: 9%
3-6 Months: 16%
1-3 Months: 35%
Less Than 1 Month: 40%

TopSpot Internet Marketing Customer Research

How often do you receive feedback from your sales team/in the field reps regarding what they need from your company’s website or what they’re seeing from competitor sites?

Weekly: 9%
Never: 23%
Monthly: 29%
Less than Monthly: 39%

TopSpot Internet Marketing Customer Research

When searching the internet for a product or service, which of the following result types provided by Google are you likely to click on?

Organic Results
88%
Images or Videos
45%
Maps
40%
Google Ads
29%
Shopping Ads
8%

TopSpot Internet Marketing Customer Research

79% Would Prefer or Consider Purchasing Through Amazon versus a Supplier

When searching for a product for your business, would you consider purchasing from Amazon if they supplied the product you were looking for?

Yes, I’d consider purchasing through Amazon just like any other vendor: 70%
Yes, I would prefer purchasing through Amazon: 9%
No, I’d rather work directly with the business/distributor and their website: 16%
Unsure: 5%

TopSpot Internet Marketing Customer Research

Throughout the pandemic, what forms of communication have been most helpful when getting updates from vendors or other companies you follow?

Direct contact from a vendor or company
80%
Email newsletters
44%
Updates on a company's website or blog
40%
Social media
23%

TopSpot Internet Marketing Customer Research

Connecting with Customers & Prospects Through Social Media

From a business standpoint, how have you used social media (including Facebook, LinkedIn, Twitter, Instagram & YouTube) throughout the pandemic?

For updates & news regarding the pandemic
52%
To stay connected to businesses we work with
48%
To stay connected to businesses we are considering working with
44%
To research new vendors/suppliers
27%

TopSpot Internet Marketing Customer Research

Priorities for Industrial Businesses

In today’s environment, what company qualities are most important to you when researching new vendors or products for business purposes?

Quality of product
89%
Customer service
84%
Price
61%
Experience
60%
Fast turnaround time
48%
Up and coming new business (new ideas, new products)
14%
Diversity/inclusion
6%
Community involvement/impact
5%

TopSpot Internet Marketing Customer Research

Technical Information is Crucial for Industrial Buyers

When considering a potential vendor, what type of content is important to you and your decision-making process?

Pricing or Technical Information
78%
Reviews & Testimonials
60%
Case Studies & White Papers
33%
Video Content
33%
In-Person Events or Tradeshows
24%
Blog Posts
19%
eBooks/Guides
15%
Email Newsletters
13%
Social Media Content
12%
Webinars
7%
Other
7%

TopSpot Internet Marketing Customer Research

Purchasing Decisions for Industrial Companies

How many companies do you typically request a quote from when searching for a new vendor/supplier?

1-2: 39%
3-5: 59%
5-10: 0%
More than 10: 0%
Other: 2%

TopSpot Internet Marketing Customer Research

The Customer Journey for Industrial Companies

On average, how many times will you visit a potential supplier/vendor’s website before moving forward with a quote request or purchase?

More than 10 times: 0%
5-10 times: 9%
2-4 times: 72%
Once: 19%

TopSpot Internet Marketing Customer Research

TopSpot Customer Service Statistic

When contacting a potential supplier/vendor over the phone, how long would you wait on hold before abandoning the call?

No more than 1 minute: 54%
No more than 5 minutes: 42%
No more than 10 minutes: 1%
I would wait 10 or more minutes before abandoning the phone call: 2%

TopSpot Internet Marketing Customer Research

When sourcing a new vendor/supplier, how important is it that the businesses you are considering have content that specifically addresses your industry’s needs?

Very important: 60%
Important: 36%
Not important: 4%

TopSpot Internet Marketing Customer Research

Purchasing Decisions in Industrial Industries

How many people within your company are typically involved when making purchasing decisions?

1-2: 51%
3-5: 46%
6-9: 2%
10 or more: 1%

TopSpot Internet Marketing Customer Research

Industrial Search Behaviors

When searching online, how do you typically refine your search phrase to better find what you’re looking for?

Brand (ex: TOSHIBA Motor)
54%
Material (ex: STAINLESS STEEL pipe)
54%
Type (ex: PNEUMATIC brakes)
51%
Application or Industry (ex: shot peening for AUTOMOTIVE parts)
49%
Size or Shape (ex: 3 TON air chiller or ROUND stainless bar)
43%
SKU or Part Number
29%
Requirement (ex: ISO 6072 elastomer)
20%

TopSpot Internet Marketing Customer Research

In today’s environment, what company qualities are most important to you when researching new vendors or products for business purposes?

Quality of product
87%
Customer service
83%
Price
62%
Experience
59%
Fast turnaround time
48%
Up and coming new business (new ideas, new products)
14%
Diversity/inclusion
7%
Community involvement/impact
5%

TopSpot Internet Marketing Customer Research

In today’s environment, what website qualities are most important to you when researching new vendors or products for business purposes?

Easy to Use
91%
Content that Speaks to Your Specific Needs
66%
Intuitive Navigation (Filter Options, Products are Easy to Find, etc.)
57%
Supporting Technical Information
44%
Easy to Use on Phones & Tablets
41%
Video Demos or How-Tos
32%
Custom Quote or eCommerce Functionality
28%
Chat Functionality
17%

TopSpot Internet Marketing Customer Research

The Growth of Video

Compared to last year, how often have you used the forms of video in the ways listed below throughout your buying process?

More often than last year Less often than last year The same as last year

Viewing Product Demos
Online Facility Tours
Attending Online Events (Webinars, for example)
Video Conferencing for Sales Calls

TopSpot Internet Marketing Customer Research

When sourcing a new vendor/supplier, how do you prefer to move forward with a quote request?

Chat Box
8%
Form Submission
28%
Phone Call
45%
Email
79%

TopSpot Internet Marketing Customer Research

Meeting the Needs of Your Target Audience

When considering a potential vendor, what type of content is important to you and your decision-making process?

Pricing or Technical Information
78%
Reviews & Testimonials
62%
Case Studies & White Papers
35%
Video Content
34%
In-Person Events or Tradeshows
24%
Blog Posts
18%
Email Newsletters
14%
Social Media Content
13%
eBooks/Guides
13%
Webinars
9%

TopSpot Internet Marketing Customer Research

2020 Survey Results

When sourcing a new vendor/supplier, what search engines do you use?

Google
97%
Bing
7%
DuckDuckGo
5%
Yahoo
4%

TopSpot Internet Marketing Customer Research

2016 Survey Results

When sourcing a new vendor/supplier, what search engines do you use?

Google
99%
Yahoo
1%

TopSpot Customer Research

What Mobile Apps do you use on a weekly basis?

Amazon
62%
Facebook
68%
Instagram
45%
YouTube
52%
Ride Share Apps (Uber, Lyft, etc.)
11%
Food Delivery Apps
8%
Venmo
11%
Stocks
17%
Podcasts
20%
ESPN
20%

TopSpot Customer Research

How many connected devices do you own?
(Which includes: Laptops, Smart Phones, Tablets, Smart Watches, Google Home/Amazon Echo, Smart TV, Xbox, etc.)

1
5%
2
12%
3
18%
4
12%
5
6%
5+
47%

TopSpot Internet Marketing Customer Research

When contacting a potential supplier, what is your expected response time?

Less than an hour: 8%
Within 2 hours: 11%
Same day: 67%
One week: 7%
Other: 7%

TopSpot Internet Marketing Customer Research

How often do you search for your own products or services to identify new competitors?

Daily
4%
Weekly
30%
Monthly
35%
Less than Monthly
28%
Never
3%

TopSpot Customer Research

When researching a new vendor/supplier, would you rather watch a video explaining their products or services or read the information on a website?

Watch a Video
9%
Read the Information
29%
Both
61%

TopSpot Customer Research

The Importance of Video

When sourcing a new vendor/supplier, how often do you view videos as a part of your research process?

Often
22%
Sometimes
46%
Rarely
27%
Never
6%

TopSpot Internet Marketing Customer Research

The B-SMART® Method in Action

When searching online, how do you typically refine your search phrase to better find what you’re looking for?

Brand (ex: TOSHIBA Motor)
55%
Material (ex: STAINLESS STEEL pipe)
50%
Type (ex: PNEUMATIC brakes)
48%
Application or Industry (ex: shot peening for AUTOMOTIVE parts)
45%
Size or Shape (ex: 3 TON air chiller or ROUND stainless bar)
41%
SKU or Part Number
27%
Requirement (ex: ISO 6072 elastomer)
21%

TopSpot Internet Marketing Customer Research

The B-SMART® Method in Action

When searching online, how do you typically refine your search phrase to better find what you’re looking for?

Brand (ex: TOSHIBA Motor)
55%
Size or Shape (ex: 3 TON air chiller or ROUND stainless bar)
41%
SKU or Part Number
27%
Material (ex: STAINLESS STEEL pipe)
50%
Application or Industry (ex: shot peening for AUTOMOTIVE parts)
45%
Requirement (ex: ISO 6072 elastomer)
21%
Type (ex: PNEUMATIC brakes)
48%



More Research on TopSpot Internet Marketing