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TechValidate Research on TopSpot Internet Marketing

15 Charts


TopSpot Internet Marketing Customer Research

Is your website making the right impression?

When sourcing a potential vendor, what would cause you to leave the website and not consider them all together?

Difficult to Navigate
89%
No Contact Information
73%
Unprofessional Website
69%
Hard to Read Text
47%
Lack of Message
35%
Intrusive Live Chat Feature
31%
Stock Photos
15%

TopSpot Internet Marketing Customer Research

What types of challenges was your company facing prior to choosing to work with TopSpot Internet Marketing?

Insufficient Online Presence
65%
Poor Lead Quality
39%
Lack of ROI with Previous Efforts
31%
Lack of Understanding of Online Marketing
38%
Incomplete Analytics / Website Data
55%
Outdated or Ineffective Website
54%
Unhappy with Previous Agencies
32%

TopSpot Internet Marketing Customer Research

Which of the following unique approaches were important to you when choosing to work with TopSpot?

Google Partner
56%
Collaborative Team Approach
66%
Comprehensive Reporting
69%
Knowledge / Experience in Industrial / B2B Space
72%
Discussing Post-Conversion Behavior (The Lifetime Value of a Customer)
25%
The Number of Years TopSpot Has Been in Business
9%

TopSpot Internet Marketing Customer Research

When considering a potential vendor, what type of content is important to you and your decision making process?

Technical Information
82%
Pricing Information
79%
Reviews / Testimonials
56%
Thorough Contact Information
56%
Video Content
25%
Case Studies / White Papers
17%
Blog Posts
5%

TopSpot Internet Marketing Customer Research

When calling a potential vendor, you are sent to someone’s voicemail instead of being transferred to a live person. Do you typically hang up or leave a message?

Hang Up: 43%
Leave A Message: 57%

TopSpot Internet Marketing Customer Research

Closing the sales loop with customer service

How often does your company hold internal customer service training sessions?

Weekly: 6%
Monthly: 10%
Quarterly: 10%
Yearly: 12%
Never: 49%
Other: 13%

TopSpot Internet Marketing Customer Research

When trying to select a new supplier, rate the importance of the following:

S Very Important S Important S Not Important

Ease of contacting via website
Response time
Customer service

TopSpot Internet Marketing Customer Research

When contacting a potential supplier, what is your expected response time?

Less than an hour: 8%
Within 2 hours: 11%
Same day: 66%
One week: 8%
Other: 7%

TopSpot Internet Marketing Customer Research

When contacting a potential supplier, what is your expected response time?

Less than an hour: 9%
Within 2 hours: 10%
Same day: 68%
One week: 6%
Other: 7%

TopSpot Internet Marketing Customer Research

Customer Service as a Differentiator

How many companies do you typically request a quote from when searching for a new vendor / supplier?

1-2
39%
3-5
59%

TopSpot Internet Marketing Customer Research

How many companies do you typically request a quote from when searching for a new vendor/supplier?

1-2: 39%
3-5: 59%
Other: 2%

90% of Surveyed Customers Use the Internet to Find a Potential Supplier

When looking for a potential supplier, where do you search first?

Search Engines: 90%
Industrial Directories: 4%
Yellow Pages: 1%
Other: 5%

The Importance of Website Analytics

How important is website analytics and data to you?

Extremely Important: 47%
Important: 52%
Not Important: 1%
Not A Factor: 0%

Online Marketing Challenges

What types of marketing challenges did your company face when choosing TopSpot Internet Marketing as a digital partner?

Insufficient Online Presence
74%
Quality of Leads was Poor
36%
Lack of Understanding of Digital Marketing
42%
Incomplete Analytics/Website Data
53%
Lack of Customer Engagement
21%
Little or No Return on Investment
25%
Other
11%

Get Results with TopSpot Internet Marketing

Which of the following outcomes have you experienced as a result of TopSpot Internet Marketing strategies and solutions?

Increase in Quality Leads
70%
Increase in Online Visibility (Ads, Rankings)
83%
Increase in Revenue
42%
Meeting Your Business Goals
23%
A Better Understanding of Internet Marketing
69%
A Better Relationship with Your Customers
11%
Other
3%



More Research on TopSpot Internet Marketing