TechValidate Research on TopSpot Internet Marketing

26 Charts


TopSpot Internet Marketing Customer Research

Meeting the Needs of Your Target Audience

When considering a potential vendor, what type of content is important to you and your decision-making process?

Pricing or Technical Information
78%
Reviews & Testimonials
62%
Case Studies & White Papers
35%
Video Content
34%
In-Person Events or Tradeshows
24%
Blog Posts
18%
Email Newsletters
14%
Social Media Content
13%
eBooks/Guides
13%
Webinars
9%

TopSpot Internet Marketing Customer Research

2020 Survey Results

When sourcing a new vendor/supplier, what search engines do you use?

Google
97%
Bing
7%
DuckDuckGo
5%
Yahoo
4%

TopSpot Internet Marketing Customer Research

2016 Survey Results

When sourcing a new vendor/supplier, what search engines do you use?

Google
99%
Yahoo
1%

TopSpot Customer Research

What Mobile Apps do you use on a weekly basis?

Amazon
62%
Facebook
68%
Instagram
45%
YouTube
52%
Ride Share Apps (Uber, Lyft, etc.)
11%
Food Delivery Apps
8%
Venmo
11%
Stocks
17%
Podcasts
20%
ESPN
20%

TopSpot Customer Research

How many connected devices do you own?
(Which includes: Laptops, Smart Phones, Tablets, Smart Watches, Google Home/Amazon Echo, Smart TV, Xbox, etc.)

1
5%
2
12%
3
18%
4
12%
5
6%
5+
47%

TopSpot Internet Marketing Customer Research

When contacting a potential supplier, what is your expected response time?

Less than an hour: 8%
Within 2 hours: 11%
Same day: 67%
One week: 7%
Other: 7%

TopSpot Internet Marketing Customer Research

How often do you search for your own products or services to identify new competitors?

Daily
4%
Weekly
30%
Monthly
35%
Less than Monthly
28%
Never
3%

TopSpot Customer Research

When researching a new vendor/supplier, would you rather watch a video explaining their products or services or read the information on a website?

Watch a Video
9%
Read the Information
29%
Both
61%

TopSpot Customer Research

The Importance of Video

When sourcing a new vendor/supplier, how often do you view videos as a part of your research process?

Often
22%
Sometimes
46%
Rarely
27%
Never
6%

TopSpot Internet Marketing Customer Research

The B-SMART® Method in Action

When searching online, how do you typically refine your search phrase to better find what you’re looking for?

Brand (ex: TOSHIBA Motor)
55%
Material (ex: STAINLESS STEEL pipe)
50%
Type (ex: PNEUMATIC brakes)
48%
Application or Industry (ex: shot peening for AUTOMOTIVE parts)
45%
Size or Shape (ex: 3 TON air chiller or ROUND stainless bar)
41%
SKU or Part Number
27%
Requirement (ex: ISO 6072 elastomer)
21%

TopSpot Internet Marketing Customer Research

The B-SMART® Method in Action

When searching online, how do you typically refine your search phrase to better find what you’re looking for?

Brand (ex: TOSHIBA Motor)
55%
Size or Shape (ex: 3 TON air chiller or ROUND stainless bar)
41%
SKU or Part Number
27%
Material (ex: STAINLESS STEEL pipe)
50%
Application or Industry (ex: shot peening for AUTOMOTIVE parts)
45%
Requirement (ex: ISO 6072 elastomer)
21%
Type (ex: PNEUMATIC brakes)
48%

TopSpot Internet Marketing Customer Research

Is your website making the right impression?

When sourcing a potential vendor, what would cause you to leave the website and not consider them all together?

Difficult to Navigate
89%
No Contact Information
73%
Unprofessional Website
69%
Hard to Read Text
47%
Lack of Message
35%
Intrusive Live Chat Feature
31%
Stock Photos
15%

TopSpot Internet Marketing Customer Research

What types of challenges was your company facing prior to choosing to work with TopSpot Internet Marketing?

Insufficient Online Presence
65%
Poor Lead Quality
39%
Lack of ROI with Previous Efforts
31%
Lack of Understanding of Online Marketing
38%
Incomplete Analytics / Website Data
55%
Outdated or Ineffective Website
54%
Unhappy with Previous Agencies
32%

TopSpot Internet Marketing Customer Research

Which of the following unique approaches were important to you when choosing to work with TopSpot?

Google Partner
56%
Collaborative Team Approach
66%
Comprehensive Reporting
69%
Knowledge / Experience in Industrial / B2B Space
72%
Discussing Post-Conversion Behavior (The Lifetime Value of a Customer)
25%
The Number of Years TopSpot Has Been in Business
9%

TopSpot Internet Marketing Customer Research

When considering a potential vendor, what type of content is important to you and your decision making process?

Technical Information
82%
Pricing Information
79%
Reviews / Testimonials
56%
Thorough Contact Information
56%
Video Content
25%
Case Studies / White Papers
17%
Blog Posts
5%

TopSpot Internet Marketing Customer Research

When calling a potential vendor, you are sent to someone’s voicemail instead of being transferred to a live person. Do you typically hang up or leave a message?

Hang Up: 43%
Leave A Message: 57%

TopSpot Internet Marketing Customer Research

Closing the sales loop with customer service

How often does your company hold internal customer service training sessions?

Weekly: 6%
Monthly: 10%
Quarterly: 10%
Yearly: 12%
Never: 49%
Other: 13%

TopSpot Internet Marketing Customer Research

When trying to select a new supplier, rate the importance of the following:

Very Important Important Not Important

Ease of contacting via website
Response time
Customer service

TopSpot Internet Marketing Customer Research

When contacting a potential supplier, what is your expected response time?

Less than an hour: 8%
Within 2 hours: 11%
Same day: 66%
One week: 8%
Other: 7%

TopSpot Internet Marketing Customer Research

When contacting a potential supplier, what is your expected response time?

Less than an hour: 9%
Within 2 hours: 10%
Same day: 68%
One week: 6%
Other: 7%

TopSpot Internet Marketing Customer Research

Customer Service as a Differentiator

How many companies do you typically request a quote from when searching for a new vendor / supplier?

1-2
39%
3-5
59%

TopSpot Internet Marketing Customer Research

How many companies do you typically request a quote from when searching for a new vendor/supplier?

1-2: 39%
3-5: 59%
Other: 2%

90% of Surveyed Customers Use the Internet to Find a Potential Supplier

When looking for a potential supplier, where do you search first?

Search Engines: 90%
Industrial Directories: 4%
Yellow Pages: 1%
Other: 5%

The Importance of Website Analytics

How important is website analytics and data to you?

Extremely Important: 47%
Important: 52%
Not Important: 1%
Not A Factor: 0%

Online Marketing Challenges

What types of marketing challenges did your company face when choosing TopSpot Internet Marketing as a digital partner?

Insufficient Online Presence
74%
Quality of Leads was Poor
36%
Lack of Understanding of Digital Marketing
42%
Incomplete Analytics/Website Data
53%
Lack of Customer Engagement
21%
Little or No Return on Investment
25%
Other
11%

Get Results with TopSpot Internet Marketing

Which of the following outcomes have you experienced as a result of TopSpot Internet Marketing strategies and solutions?

Increase in Quality Leads
70%
Increase in Online Visibility (Ads, Rankings)
83%
Increase in Revenue
42%
Meeting Your Business Goals
23%
A Better Understanding of Internet Marketing
69%
A Better Relationship with Your Customers
11%
Other
3%



More Research on TopSpot Internet Marketing