TechValidate Research on TopSpot Internet Marketing

65 Charts – Page 1 of 3


TopSpot Internet Marketing Customer Research

What content types immediately draw your attention on a web page?

Images
89%
Bulleted Lists
59%
Video
32%
Paragraph Text
24%
Tables
19%
Spec Sheets
19%

TopSpot Internet Marketing Customer Research

How long will you spend reading content on a website before deciding to reach out or move on?

Less than a minute: 27%
1-2 Minutes: 51%
3-5 Minutes: 22%

TopSpot Internet Marketing Customer Research

When searching the internet for a product or service, which of the following result types provided by Google are you likely to click on?

Organic Listings
89%
Images
35%
Traditional Text Ads
30%
Map Listings
24%
Video
22%
Shopping Ads
19%
People Also Ask Section
16%

TopSpot Internet Marketing Customer Research

Which, if any, of the following expanding industries would you like to enter or grow into in 2023?

Agriculture
31%
Solar/Wind/Renewable Power
41%
Electric Mobility
21%
Aerospace
28%
Infrastructure
14%
Defense
24%
Space Vehicles/Satellites
14%
Mining
24%
O & G
17%
Electronics
10%
Automation & Robotics
21%
Other
10%

TopSpot Internet Marketing Customer Research

If 2022 business performance did not meet your expectations, what were the contributing factors?

Supply Chain Issues
57%
Tightness of the Labor Market
29%
Sales & Marketing Execution
29%

TopSpot Internet Marketing Customer Research

If 2022 business performance met or exceeded expectations, what were the contributing factors?

Sales & Marketing Strategy
61%
Reduced COVID restrictions
54%
New Opportunities from emerging industries (i.e. EV, Solar, Wind)
29%
Reshoring of work from overseas
14%

TopSpot Internet Marketing Customer Research

How would you describe your business outlook for 2023?

Expecting Growth: 30%
Cautiously optimistic: 40%
Expecting similar outcome as 2022: 10%
Expecting a slow down: 20%

TopSpot Internet Marketing Customer Research

How would you classify business performance in 2022?

Exceeded performance expectations: 39%
Met performance expectations: 58%
Did not meet performance expectations: 3%

TopSpot Internet Marketing Customer Research

How often does your company hold internal customer service training sessions?

Weekly: 7%
Monthly: 15%
Quarterly: 11%
Yearly: 13%
Never: 43%
Other: 12%

TopSpot Internet Marketing Customer Research

When trying to select a new supplier, rate the importance of the following:

Very Important Important Not Important
Ease of contacting via website

49%

47%

4%

Response time

55%

44%

1%

Customer service

85%

15%

0%

TopSpot Internet Marketing Customer Research

How often does direct email marketing influence your buying decision?

Often: 3%
Sometimes: 39%
Rarely: 46%
Never: 12%

TopSpot Internet Marketing Customer Research

How often does direct email marketing influence your buying decision?

Often: 3%
Sometimes: 39%
Rarely: 46%
Never: 12%

TopSpot Internet Marketing Customer Research

How important are a company’s online reviews to you when making a final decision about a potential vendor?

Very Important: 14%
Important: 64%
Not Important: 22%

TopSpot Internet Marketing Customer Research

When contacting a potential supplier, what is your expected response time?

Less than an hour: 3%
Within 2 hours: 8%
Same day: 63%
One week: 10%
Other: 17%

TopSpot Internet Marketing Customer Research

How many companies do you typically request a quote from when searching for a new vendor/supplier?

1-2: 32%
3-5: 63%
5-10: 1%
More than 10: 1%
Other: 3%

TopSpot Internet Marketing Customer Research

How do you prefer to contact potential new vendors?

Email
78%
Phone
55%
Live Chat
24%
Website Form
24%
Schedule an Appointment
21%
Social Media
1%

TopSpot Internet Marketing Customer Research

On average, how many times will you visit a potential supplier/vendor’s website before moving forward with a quote request or purchase?

More than 10 times: 1%
5-10 times: 13%
2-4 times: 75%
Once: 10%

TopSpot Internet Marketing Customer Research

When sourcing a potential vendor, what would cause you to leave the website and not consider them all together?

Difficult to Navigate
82%
Unprofessional Website
67%
No Contact Information
64%
Hard to Read Text
49%
Intrusive Live Chat Feature
37%
Lack of Message
29%
Stock Photos
17%
Other
4%

TopSpot Internet Marketing Customer Research

How often do you use your mobile device to source a new supplier/vendor?

Daily: 9%
Weekly: 32%
Monthly: 29%
Never: 31%

TopSpot Internet Marketing Customer Research

When sourcing a new vendor/supplier, how do you prefer to ask quick questions related to a potential product or service you’re considering?

Chat Box
37%
Form Submission
26%
Phone Call
60%
Email
66%

TopSpot Internet Marketing Customer Research

When sourcing a new vendor/supplier for your business, how long does the process typically take? (Beginning with preliminary research and ending with a decision)

More than 1 Year: 0%
6-12 Months: 8%
3-6 Months: 18%
1-3 Months: 36%
Less Than 1 Month: 37%

TopSpot Internet Marketing Customer Research

When sourcing a new vendor/supplier for your business, how long does the process typically take? (Beginning with preliminary research and ending with a decision)

More than 1 Year: 1%
6-12 Months: 9%
3-6 Months: 16%
1-3 Months: 35%
Less Than 1 Month: 40%

TopSpot Internet Marketing Customer Research

How often do you receive feedback from your sales team/in the field reps regarding what they need from your company’s website or what they’re seeing from competitor sites?

Weekly: 9%
Never: 23%
Monthly: 29%
Less than Monthly: 39%

TopSpot Internet Marketing Customer Research

When searching the internet for a product or service, which of the following result types provided by Google are you likely to click on?

Organic Results
88%
Images or Videos
45%
Maps
40%
Google Ads
29%
Shopping Ads
8%

TopSpot Internet Marketing Customer Research

79% Would Prefer or Consider Purchasing Through Amazon versus a Supplier

When searching for a product for your business, would you consider purchasing from Amazon if they supplied the product you were looking for?

Yes, I’d consider purchasing through Amazon just like any other vendor: 70%
Yes, I would prefer purchasing through Amazon: 9%
No, I’d rather work directly with the business/distributor and their website: 16%
Unsure: 5%

TopSpot Internet Marketing Customer Research

Throughout the pandemic, what forms of communication have been most helpful when getting updates from vendors or other companies you follow?

Direct contact from a vendor or company
80%
Email newsletters
44%
Updates on a company's website or blog
40%
Social media
23%

TopSpot Internet Marketing Customer Research

Connecting with Customers & Prospects Through Social Media

From a business standpoint, how have you used social media (including Facebook, LinkedIn, Twitter, Instagram & YouTube) throughout the pandemic?

For updates & news regarding the pandemic
52%
To stay connected to businesses we work with
48%
To stay connected to businesses we are considering working with
44%
To research new vendors/suppliers
27%

TopSpot Internet Marketing Customer Research

Priorities for Industrial Businesses

In today’s environment, what company qualities are most important to you when researching new vendors or products for business purposes?

Quality of product
89%
Customer service
84%
Price
61%
Experience
60%
Fast turnaround time
48%
Up and coming new business (new ideas, new products)
14%
Diversity/inclusion
6%
Community involvement/impact
5%

TopSpot Internet Marketing Customer Research

Technical Information is Crucial for Industrial Buyers

When considering a potential vendor, what type of content is important to you and your decision-making process?

Pricing or Technical Information
78%
Reviews & Testimonials
60%
Case Studies & White Papers
33%
Video Content
33%
In-Person Events or Tradeshows
24%
Blog Posts
19%
eBooks/Guides
15%
Email Newsletters
13%
Social Media Content
12%
Webinars
7%
Other
7%

TopSpot Internet Marketing Customer Research

Purchasing Decisions for Industrial Companies

How many companies do you typically request a quote from when searching for a new vendor/supplier?

1-2: 39%
3-5: 59%
5-10: 0%
More than 10: 0%
Other: 2%



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