TechValidate Customer Research Library
TopSpot Internet Marketing Customer Research
When sourcing a new vendor/supplier for your business, how long does the process typically take? (Beginning with preliminary research and ending with a decision)
How often do you receive feedback from your sales team/in the field reps regarding what they need from your company’s website or what they’re seeing from competitor sites?
When searching the internet for a product or service, which of the following result types provided by Google are you likely to click on?
When searching for a product for your business, would you consider purchasing from Amazon if they supplied the product you were looking for?
Throughout the pandemic, what forms of communication have been most helpful when getting updates from vendors or other companies you follow?
From a business standpoint, how have you used social media (including Facebook, LinkedIn, Twitter, Instagram & YouTube) throughout the pandemic?
In today’s environment, what company qualities are most important to you when researching new vendors or products for business purposes?
When considering a potential vendor, what type of content is important to you and your decision-making process?
How many companies do you typically request a quote from when searching for a new vendor/supplier?
On average, how many times will you visit a potential supplier/vendor’s website before moving forward with a quote request or purchase?
When contacting a potential supplier/vendor over the phone, how long would you wait on hold before abandoning the call?
When sourcing a new vendor/supplier, how important is it that the businesses you are considering have content that specifically addresses your industry’s needs?
How many people within your company are typically involved when making purchasing decisions?
When searching online, how do you typically refine your search phrase to better find what you’re looking for?
In today’s environment, what website qualities are most important to you when researching new vendors or products for business purposes?
Compared to last year, how often have you used the forms of video in the ways listed below throughout your buying process?
More often than last year
Less often than last year
The same as last year
When sourcing a new vendor/supplier, how do you prefer to move forward with a quote request?
When sourcing a new vendor/supplier, what search engines do you use?
TopSpot Customer Research
What Mobile Apps do you use on a weekly basis?
How many connected devices do you own?
(Which includes: Laptops, Smart Phones, Tablets, Smart Watches, Google Home/Amazon Echo, Smart TV, Xbox, etc.)
When contacting a potential supplier, what is your expected response time?
How often do you search for your own products or services to identify new competitors?
When researching a new vendor/supplier, would you rather watch a video explaining their products or services or read the information on a website?
When sourcing a new vendor/supplier, how often do you view videos as a part of your research process?
More Research on TopSpot Internet Marketing