TechValidate Research on Tango Card

Introduction

This case study of a small business consumer services company is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

• Fulfilled rewards in the following way prior to using Tango Card:
  • Amazon
• Faced the following reward fulfillment challenge before working with Tango Card:
  • Lacked program support from their reward provider

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

• Sends rewards to the following people:
  • Their customers/users
• Works with Tango Card in the following way:
  • Integrating with RaaS API
• Uses the following reward in their program:
  • Gift cards

Results

The surveyed company achieved the following results with Tango Card:

• Sends rewards to improve the following area:
  • Consumer/customer engagement
• Benefited in the following ways as a result of working with Tango Card:
  • Reduced the cost to manage/fulfill rewards
  • Improved Customer Service
  • Increased reward recipient happiness
  • Delivered rewards faster and on-time more
  • Received better program support
• Improved their rewards program in the following ways since implementing Tango Card:
  • Reduced the amount of time: 0-20%
  • Reduced the cost of: 61-80%
  • Increased their desired results related to: 41-60%