TechValidate Research on Tango Card


Tango Card Case Study

Medium Enterprise Hospitality Company

Introduction

This case study of a medium enterprise hospitality company is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We give out rewards for research participation. Use of e-gift cards substantially reduces our effort and record keeping in giving out these rewards.”

“They do the all the work for us. There is no fuss and no worries.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

  • Fulfilled rewards in the following ways prior to using Tango Card:
    • Purchased digital rewards and fulfilled themselves
  • Faced the following reward fulfillment challenges before working with Tango Card:
    • Spent a lot of time purchasing and fulfilling incentives
    • Struggled with tracking/handling lost rewards
    • Lacked program support from their reward provider
    • Had a reward selection that was limited

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

  • Sends rewards to the following people:
    • Research participants
  • Works with Tango Card in the following ways:
    • Bulk ordering through Blast Rewards
  • Uses the following rewards in their program:
    • Gift cards
    • Nonprofit donations
    • Cash cards – e.g paypal, visa, bitcoin

Results

The surveyed company achieved the following results with Tango Card:

  • Sends rewards to improve the following areas:
    • Consumer/customer engagement
    • Payment disbursement
  • Benefited in the following ways as a result of working with Tango Card:
    • Reduced the time to manage/fulfill rewards
    • Received better program support
  • Improved their rewards program in the following ways since implementing Tango Card:
    • Reduced the amount of time: 41-60%
    • Reduced the cost: 0-20%
    • iIcreased their desired results related: 21-40%




About This Data

This data was sourced directly from verified users of Tango Card by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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