TechValidate Research on Tango Card


Tango Card Case Study

Small Business Media & Entertainment Company

Introduction

This case study of a small business media & entertainment company is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“This mode of payment for our customers helps us with retention when some of our customers cannot accept check only payments. Same day payments for our customers vs waiting for a check to be mailed is a plus!”

“The customer service has been exceptional for not only our customers but for us as a client of Tango Card as well. Integration was easy and we now offer this on 3 of our 4 sites !”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

  • Fulfilled rewards in the following ways prior to using Tango Card:
    • Processed check/deposits/disbursements themselves
  • Faced the following reward fulfillment challenges before working with Tango Card:
    • Spent a lot of time purchasing and fulfilling incentives
    • Had a reward selection that was limited

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

  • Sends rewards to the following people:
    • Their customers/users
  • Works with Tango Card in the following ways:
    • Bulk ordering through Blast Rewards
    • Integrating with RaaS API
  • Uses the following rewards in their program:
    • Gift cards
    • Nonprofit donations

Results

The surveyed company achieved the following results with Tango Card:

  • Sends rewards to improve the following areas:
    • Payment disbursement
  • Benefited in the following ways as a result of working with Tango Card:
    • Reduced the time to manage/fulfill rewards
    • Reduced the cost to manage/fulfill rewards
    • Improved Customer Service
    • Increased reward recipient happiness
    • Delivered rewards faster and on-time more
    • Received better program support
  • Improved their rewards program in the following ways since implementing Tango Card:
    • Reduced the amount of time: 61-80%
    • Reduced the cost by: 21-40%
    • Increased their desired results by: 81-100%




About This Data

This data was sourced directly from verified users of Tango Card by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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