SurveyMonkey Enterprise American Speech Language Hearing Association

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SurveyMonkey Enterprise Case Study

American Speech Language Hearing Association

Introduction

This case study of American Speech-Language-Hearing Association is based on a June 2020 survey of SurveyMonkey Enterprise customers by TechValidate, a 3rd-party research service.

“We were able to survey our association’s membership in a very timely manner to find out what resources were most in demand to help them cope with the COVID-19 pandemic.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select SurveyMonkey Enterprise:

Complexity associated with multiple survey accounts and platforms to support
Their previous survey solution was not being as easy to use as Enterprise
A need for an enterprise-grade platform and Enterprise ticked key boxes

Use Case

The key features and functionalities of SurveyMonkey Enterprise that the surveyed organization uses:

When and how often the survey organization collects feedback with SurveyMonkey Enterprise:
- According to established milestones
- When we need to make a strategic business decisions
- After specific in-person or virtual events

The data that SurveyMonkey Enterprise helps their organization to collect:
- Customer feedback about their experiences and sentiments
- Employees and candidate feedback about their experiences and sentiments
- Data to support our COVID-19 decision-making with respect to resource and business planning
- COVID-19-related needs assessments with customers, employees or communities
- Planning / proposed change feedback from customers, employees or communities

SurveyMonkey Enterprise capabilities and attributes compared with alternative solutions:
- Ability to create surveys, collect responses, and share results cross-functionally: superior
- Improved compliance with company policies or regulations (e.g. HIPAA, GDPR): best-in-class
- Administrative and security features: superior
- Integration of feedback data with other tools: superior
- Flexibility of pricing options: best-in-class
- Market/public feedback, such as competitive analysis, concept testing, public awareness, etc.
SurveyMonkey Enterprise abilities they would describe as highly impactful to their work:
- Listen to stakeholders at scale, collect data that’s critical to objectives, and improve responses rates
- Make evidence-based, inclusive decisions about planning, policy and change
- Manage response data in compliance with regulations or company policy
- Integrate feedback data easily in to our existing tech stack

Results

The surveyed organization achieved the following results with SurveyMonkey Enterprise:

Benefits and outcomes experienced since using SurveyMonkey Enterprise:
- Less time spent on the survey process, more time to focus on research and insights
- Improvements to employee insights, engagement and increased productivity
- Improvements to customer insights, experience, and increased customer lifetime value
- A more trusted partner and advisor on their feedback programs
- Improved business agility powered by richer feedback data and wider access to it
- Richer insights into the employee and customers experiences that drive critical outcomes

Experienced a return on their investment with SurveyMonkey Enterprise through cost savings, time savings, or other operational improvements) in 6-12 months.

With SurveyMonkey Enterprise, how much improvement have you seen to the following (please consider clients, patients, or student experience according to your industry).
- Reduced time spent on managing the survey process and users: by at least 75%
- Improved response rates and data quality: by at least 25%
- Improved customer experience metrics: by at least 75%
- Improved our ability to make strategic decision, faster: by at least a 100%
- Improved employee engagement metrics: by at least 75%

SurveyMonkey Enterprise helps them to
- Centralize ownership and control of their survey data in a distributed workforce: strongly agree
- Give employees the right access level they need when it comes to survey data: agree
- Consolidate survey programs under one account and get complete visibility into overall survey usage: strongly agree
- Reduce the risk of collecting unsecure, sensitive information: agree
- Reduce the risk of employee usage of unsanctioned (not licensed) survey software: agree

TechValidate Research on SurveyMonkey Enterprise

American Speech Language Hearing Association

Introduction

Challenges

Use Case

Results

Organization Profile

About SurveyMonkey Enterprise

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