SurveyMonkey Enterprise A wealth management firm streamlines and secures survey data and plans their COVID-19 response with SurveyMonkey Enterprise

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SurveyMonkey Enterprise Case Study

A wealth management firm streamlines and secures survey data and plans their COVID-19 response with SurveyMonkey Enterprise

Introduction

This case study of a medium enterprise financial services company is based on a June 2020 survey of SurveyMonkey Enterprise customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“SurveyMonkey Enterprise allows me to run a high volume research operation from my desk and it’s quick and easy to use. We are trying to work out what the next moves are with our workforce [with respect to COVID-19] and the data we collected with Enterprise made a lot of things clear very quickly.”

Challenges

The complexity associated with multiple survey accounts and platforms to support led the business to evaluate and select Enterprise. The customer needed an enterprise-grade platform and Enterprise ticked key boxes.

Use Case

The business sends surveys with SurveyMonkey Enterprise at a regular cadence and when they need to make strategic business decisions.

Data that SurveyMonkey Enterprise helps their organization to collect:

Customer feedback about their experiences and sentiments
Employees and candidate feedback about their experiences and sentiments
Data to support their COVID-19 decision-making with respect to resource and business planning
COVID-19-related health and wellness data from customers or employees
COVID-19-related needs assessments with customers, employees or communities
Planning / proposed change feedback from customers, employees or communities
Market/public feedback, such as competitive analysis, concept testing, public awareness, etc.

The customer describes SurveyMonkey Enterprise’s abilities as highly impactful to their efforts to:

Listen to stakeholders at scale, collect data that’s critical to objectives, and improve responses rates
Make evidence-based, inclusive decisions about planning, policy and change
Share survey results and collaborate cross-functionally

SurveyMonkey Enterprise has also helped the customer:

centralize ownership and control of their survey data in a distributed workforce
give employees the right access level they need when it comes to survey data
consolidate survey programs under one account and get complete visibility into overall survey usage
reduce the risk of collecting insecure, sensitive information
reduce the risk of employee usage of shadow survey software

Results

The surveyed company achieved the following results with SurveyMonkey Enterprise:

Less time spent on the survey process, more time to focus on research and insights
Improvements to employee insights, engagement and increased productivity
Improvements to customer insights, experience, and increased customer lifetime value
Improved business agility powered by richer feedback data and wider access to it
Richer insights into the employee and customers experiences that drive critical outcomes

With SurveyMonkey Enterprise, the customer has seen:

a 25% reduction in time spent on managing the survey process and users
a 25% improvement in response rates and data quality
a 25% improvement in customer experience metrics
a 25% improvement in their ability to make strategic decision, faster
a 25% improvement in their employee engagement metrics

TechValidate Research on SurveyMonkey Enterprise

A wealth management firm streamlines and secures survey data and plans their COVID-19 response with SurveyMonkey Enterprise

Introduction

Challenges

Use Case

Results

Company Profile

About SurveyMonkey Enterprise

About This Data