Pragmatic Institute Research Chart: Pragmatic Institute Customer Research

	Extremely Often	Very Often	Somewhat Often	Uncommon	Rare
Product launches delayed	13%	29%	41%	13%	4%
Roadmap was guided by opinions not market facts	23%	42%	25%	8%	2%
Delivered features weren't being used by customers	7%	26%	44%	20%	3%
Important features were dropped from each new release	6%	22%	38%	26%	8%
Revenue goals not hit	6%	24%	37%	24%	9%
Deals were being heavily discounted to close	7%	23%	39%	23%	8%

About This Data

This data was sourced directly from verified users of Pragmatic Institute by TechValidate.

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Respondent Details

Statements from the following verified business professionals were used to create this chart:

	Company Size	Industry	Response
Director of Product	Small Business	Pharmaceuticals	Product launches delayed: Somewhat Often Roadmap was guided by opinions not market facts: Extremely Often Delivered features weren't being used by customers: Very Often Important features were dropped from each new release: Very Often Revenue goals not hit: Uncommon Deals were being heavily discounted to close: Somewhat Often
Product Manager	Small Business	Computer Services	Product launches delayed: Very Often Roadmap was guided by opinions not market facts: Somewhat Often Delivered features weren't being used by customers: Somewhat Often Important features were dropped from each new release: Somewhat Often Revenue goals not hit: Very Often Deals were being heavily discounted to close: Very Often
Marketing Director	Large Enterprise	Telecommunications Services	Product launches delayed: Very Often Roadmap was guided by opinions not market facts: Very Often Delivered features weren't being used by customers: Very Often Important features were dropped from each new release: Very Often Revenue goals not hit: Very Often Deals were being heavily discounted to close: Very Often
Business Analyst	Medium Enterprise	Computer Software	Product launches delayed: Very Often Roadmap was guided by opinions not market facts: Somewhat Often Delivered features weren't being used by customers: Somewhat Often Important features were dropped from each new release: Somewhat Often Revenue goals not hit: Somewhat Often Deals were being heavily discounted to close: Did not know
Product Manager	Large Enterprise	Industrial Manufacturing	Product launches delayed: Somewhat Often Roadmap was guided by opinions not market facts: Somewhat Often Delivered features weren't being used by customers: Uncommon Important features were dropped from each new release: Somewhat Often Revenue goals not hit: Somewhat Often Deals were being heavily discounted to close: Somewhat Often
Product Marketing Manager	Medium Enterprise	Industrial Manufacturing	Product launches delayed: Extremely Often Roadmap was guided by opinions not market facts: Very Often Delivered features weren't being used by customers: Uncommon Important features were dropped from each new release: Uncommon Revenue goals not hit: Somewhat Often Deals were being heavily discounted to close: Somewhat Often
Marketing Director	Medium Enterprise	Computer Software	Product launches delayed: Somewhat Often Roadmap was guided by opinions not market facts: Very Often Delivered features weren't being used by customers: Very Often Important features were dropped from each new release: Did not know Revenue goals not hit: Somewhat Often Deals were being heavily discounted to close: Somewhat Often
Marketing Professional	Large Enterprise	Healthcare	Product launches delayed: Very Often Roadmap was guided by opinions not market facts: Extremely Often Delivered features weren't being used by customers: Extremely Often Important features were dropped from each new release: Somewhat Often Revenue goals not hit: Very Often Deals were being heavily discounted to close: Somewhat Often
Product Manager	Fortune 500	Computer Hardware	Product launches delayed: Somewhat Often Roadmap was guided by opinions not market facts: Extremely Often Delivered features weren't being used by customers: Extremely Often Important features were dropped from each new release: Very Often Revenue goals not hit: Somewhat Often Deals were being heavily discounted to close: Somewhat Often
Product Manager	Small Business	Computer Software	Product launches delayed: Somewhat Often Roadmap was guided by opinions not market facts: Somewhat Often Delivered features weren't being used by customers: Uncommon Important features were dropped from each new release: Somewhat Often Revenue goals not hit: Somewhat Often Deals were being heavily discounted to close: Extremely Often

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About This Data