Pragmatic Institute Research Chart: Pragmatic Institute Customer Research

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Respondent Details

Better understanding of product roles within organization	83%
Better alignment with internal teams	61%
Increased confidence in roadmap	55%
Increased executive support for product efforts	33%
Identification and penetration of new markets	18%
Increase in number of releases in a given year	10%
Shortened sales cycle	3%

	Company Size	Industry	Response
Product Manager	Large Enterprise	Computer Software	Better understanding of product roles within organization Increased confidence in roadmap
Product Manager	Medium Enterprise	Computer Software	Better understanding of product roles within organization Increased executive support for product efforts Better alignment with internal teams
Marketing Professional	Medium Enterprise	Security Products & Services	Better understanding of product roles within organization Increased confidence in roadmap Identification and penetration of new markets Better alignment with internal teams
Product Manager	Non-profit	Non-profit	Better understanding of product roles within organization
Product Manager	Small Business	Media & Entertainment	Better understanding of product roles within organization Better alignment with internal teams
Operations Manager	Large Enterprise	Transportation Services	Better understanding of product roles within organization Increased confidence in roadmap Better alignment with internal teams
CEO	Small Business	Professional Services	Better understanding of product roles within organization
Marketing Director	Large Enterprise	Computer Software	Shortened sales cycle Increased executive support for product efforts Increased confidence in roadmap Better alignment with internal teams
Product Manager	Global 500	Healthcare	Better understanding of product roles within organization Increased confidence in roadmap Better alignment with internal teams
Director of Product	Medium Enterprise	Healthcare	Better understanding of product roles within organization Increased executive support for product efforts Increased confidence in roadmap Identification and penetration of new markets Better alignment with internal teams

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