Pragmatic Institute Research Chart: Pragmatic Institute Customer Research

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Respondent Details

Desire to increase strategic focus	73%
Need to improve time to market	18%
Unclear roles and responsibilities	49%
Concerns about hitting revenue targets	8%
Competitive pressure	12%
Lack of alignment with internal departments	39%
Underperforming products	14%
Poor sales	4%
Other	24%

	Company Size	Industry	Response
Marketing Director	Large Enterprise	Computer Software	Need to improve time to market Unclear roles and responsibilities Lack of alignment with internal departments Underperforming products
Marketing Professional	Global 500	Computer Services	Desire to increase strategic focus Unclear roles and responsibilities Concerns about hitting revenue targets Lack of alignment with internal departments
Consultant	Small Business	Healthcare	Desire to increase strategic focus Need to improve time to market Unclear roles and responsibilities Lack of alignment with internal departments
Founder	Small Business	Computer Software	Desire to increase strategic focus Unclear roles and responsibilities Concerns about hitting revenue targets Lack of alignment with internal departments
Senior Executive	Small Business	Computer Software	Need to improve time to market Unclear roles and responsibilities Concerns about hitting revenue targets
Marketing Director	Educational Institution	Educational Institution	Desire to increase strategic focus Need to improve time to market Unclear roles and responsibilities Lack of alignment with internal departments
Product Manager	Large Enterprise	Security Products & Services	Desire to increase strategic focus Competitive pressure Underperforming products Poor sales
Business Analyst	Large Enterprise	Financial Services	Desire to increase strategic focus Concerns about hitting revenue targets Underperforming products
Product Marketing Manager	Medium Enterprise	Computer Software	Desire to increase strategic focus Unclear roles and responsibilities
Product Manager	Large Enterprise	Computer Hardware	Desire to increase strategic focus Need to improve time to market Unclear roles and responsibilities Lack of alignment with internal departments

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