Pragmatic Institute Research Chart: Pragmatic Institute Customer Research

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Respondent Details

Desire to increase strategic focus	73%
Need to improve time to market	18%
Unclear roles and responsibilities	49%
Concerns about hitting revenue targets	8%
Competitive pressure	12%
Lack of alignment with internal departments	39%
Underperforming products	14%
Poor sales	4%
Other	24%

	Company Size	Industry	Response
Product Manager	Small Business	Computer Software	Desire to increase strategic focus Need to improve time to market Unclear roles and responsibilities
Marketing Professional	Global 500	Computer Services	Desire to increase strategic focus Lack of alignment with internal departments
Product Manager	Large Enterprise	Consumer Services	Desire to increase strategic focus Unclear roles and responsibilities Underperforming products
Product Manager	Medium Enterprise	Computer Software	Desire to increase strategic focus
Director of Product	Small Business	Computer Software	Desire to increase strategic focus Unclear roles and responsibilities
Director of Product	Medium Enterprise	Computer Software	Unclear roles and responsibilities Lack of alignment with internal departments
Operations Director	Small Business	Pharmaceuticals	Desire to increase strategic focus Lack of alignment with internal departments
Product Manager	Medium Enterprise	Healthcare	Desire to increase strategic focus Need to improve time to market Concerns about hitting revenue targets Lack of alignment with internal departments Underperforming products
Director of Product	Medium Enterprise	Media & Entertainment	Lack of alignment with internal departments
Product Manager	Medium Enterprise	Educational Institution	Desire to increase strategic focus Unclear roles and responsibilities Competitive pressure

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