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Mediaocean Case Study

Xaxis

Introduction

This case study of xaxis is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data
Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness

Solutions

Experimental / Innovation budgets
Automation
Identity
First-party data mastery

Results

Up to 2 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
26-49% improvement in campaign performance
Up to 25% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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