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Mediaocean Case Study

IPG Health/Initiative

Introduction

This case study of IPG Health/ Initiative is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean makes finances and planning easy. All edits are quickly made and sent out to partners clearly.”

Challenges

Loss of access to third-party data
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Performance-driven paid media
Brand advertising
Measurement & attribution capabilities
Identity
Privacy
Creative testing & analysis

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
More than 200% improvement in sales revenue
100-199% improvement in campaign performance
More than 200% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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